How many times will you contact a lead before you make a sale?
When you are working on your lead generation we always recommend that you follow up with your new leads a quickly as possible! But once you've made first contact, it is equally important to continue to reach out. Here is a great article that breaks down some of the statistics you need to know when following up with your real estate leads!
Hmmm... Wonder what the answer is?
2% of sales are made on the first contact...
3% of sales are made on the second contact...
5% of sales are made on the third contact...
10% of sales are made on the forth contact...
80% of sales are made on the fifth to the twelfth contact... Yep... 5th through the 12th time you try to make contact and close the lead...
So how many times are you trying before you give up? Did you know if you just make a little bit more of an effort on a daily basis, you will be doing more than most agents in this market? Even if the market is not as strong as you want it to be, there are so many agents that are paralyzed with inaction that by you doing some extra work will feel like there is more for you! Just because the people you are trying to convert do not want to commit to working with you right now, doesn't mean they are saying no... They are more likely saying "not now", so you need to be there when they are ready to go.
48% of sales people never follow up with a prospect... Do you want to be part of that 48%
Chris
(These stats were handed out today as part of a lender update to remind us what we need to be doing on a daily basis. I do not know the accuracy of the actual stats, but they seem to be pretty right on...)
(I also think these stats relate to all people that we meet on a daily basis. The more we get to know our leads, the more the relationship gets built. So over time, we have a better chance at converting them)
Chris Alston
CEO- Team Leader
Keller Williams Realty, Cupertino
20230 Stevens Creek Blvd, Suite E
Cupertino, CA 95014
408-850-6955
408-850-6956 fax
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