It turns out that the National Association of Realtors lied about the number of homes being sold?
How much did they lie about? They claimed 14% more homes were sold then what actually happened.
Why would they do this? They are trying to give the impression that the market is actually in better condition than it really is.
I believe it was NAR's hope was that by giving the impression of more sales happening, more sales would take place and thus become a self-fulfilling prophecy. Some would argue that such an impressions is neccessary for the protection of our industry.
I am not going to take sides on that issue, But...
We can learn a lot from this.
When a buyer is inside of my house, and is on the fence about moving forward, I try to do what I can to give the impression that things are moving and they must take action quickly or they can loose out on this opportunity.
Want specifics?
I run ads for rent even if I would much rather sell the property than rent it. Why??? Because it generates a lot of foot traffic.
The traffic is generating enough activity that I don't need to lie about numbers or even say anything about the amount of activity taking place. It is obvious to the prospective buyer.
Thier are many other things that one can do to increase the amount of foot traffic that goes to your property and subsequently bid up the price to sell your home for top Dollar. Check out my free video to learn more.
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