In this market, you need to do everything you can to make it count.  Accompanied showings are very important.  There are tons of licensed agents out there, not all can show a house.  They may be able to open the front door, but can they really sell your listings?  The seller has signed a contract with you and are trusting that you will show others the positive things about their home that make it unique and stand out from others in that price-range.  We used to love the idea of being able to stick a lock-box on the door and have others showing our listings at the same time.  Then we learned the importance of being at the showing when at all possible to help sell the home.   Working with buyers and walking through homes, you just don't know everything from a simple listing sheet.  The listing agent builds a personal relationship with the sellers and know all of the ins and outs of the home, some things that can make or break a deal.  Buyers get a feel from the listing agent about what kind of people we will be to work with in the entire transaction as well as a feel for what the home really is and can be.  Do you show your listings?