Save money on sign riders and print ads with the new custom, transferable SMS codes

Services for Real Estate Pros with RealBird Inc.

As promised, new and improved RealBird mobile real estate marketing features were launched yesterday:

Custom, transferable SMS keywords for your listings

This one was one of the most requested features after our initial launch of the SMS keyword marketing add-on for your RealBird listings. By default, your RealBird listing ID is the automatically assigned text code for your property. The issue with this - as we learned from you - that many of you create a sign rider for your SMS marketing and pay for each sign rider individually. Since the RealBird listing ID is not reusable for a property that you'll have in the future, it meant that you have to buy a new sign rider for each of your listings and discard old signs of your sold listings. You were right, this sounds like a big waste of money. Not any more: With the new release, you can now assign a custom SMS keyword for any of your listings, create an SMS marketing sign rider, market the property, sell it and then reassign the same keyword for your new listing. No more throwing away your old signs: you can freely reuse the same sign rider and the same code on different listing print ads, because the keyword remains active and transferred to your new RealBird listing. 

You can access this new feature from your RealBird Listing Management page. Below the SMS keyword and example call-for-action block, there is now a "Set custom SMS keyword" link. You can enter and save your custom text code on that page. If the text code is already assigned to another of your listings, the system will ask for your confirmation to transfer it to this property. 

Some notes about choosing the right custom SMS code:

  1. Make it short. End users will have to enter this code on their cell phone, so the shorter it is, the easier for them to do so. We suggest to make it less than 5 characters long.
  2. Use letters and/or numbers only
  3. The SMS keyword is case insensitive, so don't worry about uppercase or lowercase letters. Enter it in a way which will be easy to read on your sign and print ads
  4. The keyword M is reserved for your RealBird Mobile Real Estate Website (see below)

QR Code analytics

You asked for it and now you have it: The QR code for your mobile RealBird single property websites are now tracked and you can see the analytics of how many times those QR codes were scanned. There is now a link below the QR code on the Listing Management page, called "QR Scan Stats". It takes you to the analytics page, powered by the URL shorting service. The special link behind your QR code now also contains Google Analytics Campaign tracking parameters, so you'll be able to get custom, detailed analytics via Google Analytics (assuming you added Google Analytics to your RealBird account already)

Text code for your RealBird Mobile Real Estate Website

As an additional SMS marketing feature, your RealBird Mobile Real Estate Website can now be accessed by end users by simply texting the keyword M to your SMS phone number. RealBird will return an SMS message with a link to your mobile website and save the client's phone number for you.

-- The RealBird Team 



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Linda Edelwich
William Raveis Real Estate - Glastonbury, CT
Glasotnbury Office's #1 Top Producing Agent-not on

Great! I am new to Real bird and love it...anyway to add a picture gallery? I like the ones that show one pic and that one changes as you mouse over small scrolling thumbails...clean and neat

Jan 19, 2012 02:18 PM #1
Real Bird
RealBird Inc. - Redwood City, CA

Hi Linda - Thanks. Where would that picture gallary go? As a widget of your RealBird listings on blogs? Or on the property website itself or mobile? Please advise. The picture gallery itself is easy to do, but where would you like to use it at?

Jan 19, 2012 04:01 PM #2
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Lots of great things happeing at RealBird.  Thanks for the heads up and all the updates.

Jan 19, 2012 04:46 PM #3
Real Bird
RealBird Inc. - Redwood City, CA

Thanks Joan !

Jan 19, 2012 05:03 PM #4
Marc Swartz, CPA, CA, Real Estate Broker
RE/MAX Vision Realty Inc., Brokerage, Direct: (416) 737-9800, Office: (416) 321-2228 - Toronto, ON
Toronto, Durham & York Regions, Ontario, Canada

A lot of great new features at RealBird help retain great clients and find new ones!

Jan 19, 2012 09:06 PM #5
Denise Hamlin
Cardinal Realty - Locally Owned Real Estate Company - Iowa City, IA
Real Estate & Relocation Services 319-400-0268

This is interesting. I googled real estate sign riders and this post popped up on page one. Glad I clicked on it to read it. I knew you added text messaging, but I did not know you had trackable QR Codes. That is really cool. I'll definitely be taking advantage of both of those new features with my new listings coming up. 

Feb 18, 2012 07:45 PM #6
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