I fancy myself as a pretty good cook. I'm not as creative as many but I can follow recipes very well and I can get all the ingredients in there to make a pretty mean meal. Those who cook know that leaving out key ingredients can spell disaster for the meal. So it is in the Real Estate business, leave out a key ingredient and it can spell disaster.

What is the "key" ingredient in your business? The Dartnell Company put out a Salesmanship bulletin years ago and I think they hit the nail on the head when they said, "The key ingredient in business is people."

How true that is today. You work with people to list their homes, you work with people to stage a home, you work with mortgage company people and I could go on and on. Bottom line, we are in the people business, not the housing business. No matter how many homes you have listed if you don't have people to buy them........Think about it!