If you haven't heard yet, Facebook is rolling out a new profile page called a Timeline.  Right now you have to opt in by going to Facebook.com/timeline.  In about month, you'll be opted in anyway, so why not jump in now?!  Besides, you'll have 7 days to play around with your new profile page before it goes live, so you can tweak it and learn how to use it.  And use it you should!  That's because the new timeline, used strategically, can help you harvest business for Real Estate!

Here's how...

The new Facebook timeline now lets you put up a huge picture at the top of your page.  This picture is called a billboard or a cover pic.  I like to think of it as a billboard.  I decided to get creative with mine.  Here's what it looks like.

My Facebook header

 

 

 

 

 

 

 

 

 

 

Now look closely.  What do you see?  It's me, but it's me with a couple of connections to Real Estate.  They aren't in your face.  They aren't too over the the top.  But they are there.  I have my company logo, my company colors, my professional pic and the word Realtor® and three links to social media.  The links won't work because this is a picture I made, but they are there.  (Notice the Active Rain bottlecaps!).

The smaller picture is your profile picture.  I put a fun one there of my wife and I from this past fall.  You can put any picture you want there too. 

I've seen some people reverse what I did and put a bigger picture of them and their family in the billboard spot and a smaller picture of their business logo in the profile picture spot.  For a good example of this, check out Andrew Mooers profile page over at Facebook.

If all that is too much for you, try this.  Get a great pic for your billboard spot and put something on it that has something to do with Real Estate.  It could be a quote.  It could be a logo.  It could be your yard sign photoshoped in discretely.  It could by anything as long as it has something to do with real estate. 

Remember, a profile page is not to be used for business all the time, so you want to be creative and use your iimagination.  But why not do something to keep your phone ringing? 

And why not do it where you have a huge audience!  On Facebook where it is still FREE!

Tomorrow, I'll show you how to put intentional Real Estate related information on your new timeline so that it can be seen.

 

************************************************************************************

Information and content in this blog is original to Bob Haywood. 

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Contact:
Bob Haywood
Bob Haywood
Owasso, Oklahoma Realtor 
Tulsa, OK Realtor®/ McGraw Realtors 
Bob@BobHaywood.com
(918) 272-7272

Click here to check out my Greater Tulsa and Owasso website.  The premier greater Tulsa and Owasso, OK homes local informational website for your real estate needs. I also have a great blog filled with tons of information regarding Owasso Homes.

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46 Comments on Let's get Strategic with the new Facebook Timeline

20 Most Recent Comments Displayed Show All

JAN
21
2012
975,239 Points 6 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Nice job. I need to modify mine and this post gives lots of ideas!
8:01am • #28
1,345,659 Points 71 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Timeline......saw it and don't like it! Facebook keeps making changes and it won't be long before I throw in the towel altogether with that website.
8:56am • #29
236,090 Points 2 Featured Posts Called Shot Master

Thanks for the info. I will review and work on mine.

Anything happening with the fan pages on timeline?

 
10:39am • #30
300,008 Points 7 Featured Posts Outside Blog Attended Rain Camp

This looks good, and the information is timely for me. I subscribed to learn more.               
11:14am • #31
648,311 Points 63 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Hi Bob, 

I'm kind of wrestling with it. I'm wondering where the fine line is between too personal ending and business beginning.  I would know what to do if this were a FB business page option.  You did it very well, but I'd have to spend a thing I have relatively little of - a lot of time. 
11:44am • #32
114,061 Points

I too wish we could do the same for pages. Seems a lot of changes in FB have made pages less useful.
12:28pm • #33
379,832 Points 85 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Ken, as of right now, I don't think there are any immediate plans to bring the timeline to the Facebook pages.

Bob, not sure I'm with?  A blog to explain perhaps?


Richard, I know yours will rock with all the pics you've got!

Carie - You're welcome!

Pat and Wayne - I wonder too.  We will see over time.  In regards to the restricted symbol vs copyright symbol, you are correct.  I made a mistake and hadn't corrected it yet.  I wondered if anyone would catch it!  Good job!

Janis, regular pages are going away in about a month or so

Barbara Jo - stay with it!  Don't give up!

Mahesh - no plans for the fanpages to change yet...

Ruthmarie - it is a decision, as you say.  The thing about this is that it literally only takes minutes!

Derrick Team - bingo!
12:53pm • #34
460,943 Points 29 Featured Posts Outside Blog Called Shot Master

I"ve been uing timeline but am using a picture from our last trip to Puerto Vallarta.  FUN!
1:11pm • #35
680,654 Points 51 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Bob, this is great. I need to go work on it today while I have time.
1:20pm • #36
823,820 Points 155 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

I wasn't as creative as you, but I did choose a house for the billboard photo on my personal Facebook page.  I thought that served as a reminder to my friends, who already know I'm in real estate, that I am... well, in real estate. 
2:27pm • #37
420,330 Points 22 Featured Posts Outside Blog Hit Router Attended Rain Camp Called Shot Master

Bob - thanks for taking the lead on this - I'm off to check out your FB page now!
2:57pm • #38
450,890 Points 10 Featured Posts Outside Blog Called Shot Master

Thanks Bob! What did you use to create your cover pic?
4:15pm • #39
548,216 Points 9 Featured Posts Outside Blog Called Shot Master

Bob:

Thanks for your billboard example.  I am going to try timeline soon.  I hope it is as easy as you say, but if not, I know who to call.
5:08pm • #40
379,832 Points 85 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Margaret, great idea!

Lori, what did you think?

Pat and Wayne, I use an old program called Microsoft Photodraw.  They don't make it anymore.  Any photo editing software will do!

Evelyn, jump in and call if you need any help!
10:00pm • #41
JAN
22
2012
619,857 Points 10 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Your Part I and Part II series is very helpful, Bob. Thanks!
10:17am • #42
861,217 Points 174 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

It's still a good idea and you're right, it's not "in your face".  As long as the message is subtle, it's a great form of passive marketing via your SOI.
12:01pm • #43
879,351 Points 10 Featured Posts Outside Blog

Bob - Thank you for this I hate my present little profile photo ..... Hmmm went and had a look but I am not sure about all the information they are going to want ...... do I really want my whole life out there on the internet.
9:55pm • #44
JAN
27
2012
507,520 Points 1 Featured Post Attended Rain Camp Called Shot Master

Great turorial series Bob. What dimension size did you make your billboard in that it fit in so perfect?
6:13pm • #45
JAN
28
2012
379,832 Points 85 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Kathy, be sure to use your privacy settings.  You can absolutely hide posts and pics from the world and make them visible to only your family if you want to.

Lee and Carol - your pics needs to be 850 zx 315 pixels.
9:10am • #46
FEB
05
2012
1,125,717 Points 90 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Bob thank you so much for your tips. Check out my FB page to see what I did.

 
6:37pm • #47

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