We’re all aware that videos are the next big thing in online marketing, but you may be asking yourself... “Is it really worth it?” Sure, it’s eye-catching and a huge trend, but you’re probably wondering whether to jump on the bandwagon or wait and see if it ends up taking a back seat to the tried and true marketing strategies.
Hey, we get it! You want to invest your time, energy and marketing funds into something that’s going to last, and that’s smart! So, as your trusted Real Estate Virtual Assistants, we wanted to share our professional opinion on the matter: video marketing is here to stay.
Now, since I’ve included videos in this post, you’re probably tempted to skip this part and just watch the videos... (see how attractive it is to an audience?). However, hang with me for another minute to see some of the key reasons why video marketing should be at the forefront of your marketing strategy for 2012.
1. Appeal- Let’s face it, videos are appealing. In today’s fast-paced culture, people want to get information as quickly as possible so they can move on. A webpage with a video and concise written content is much more appealing than a page full of text.
2. Varied Strategy- Videos will give variety to your marketing strategy and keep your real estate company up to date with current trends. Of course you still want to hold onto those things that work for you, but being willing to branch out will show your clients that you’re aware of what’s going on and able to embrace change as needed. It also provides a breath of fresh air to your online presence!
3. Personal- People respond better to personal contact and, while you can’t personally greet every person who visits your website, blog, or social media site, having videos creates that individualized approach. It’s also a great way to share your personality and allow people to become comfortable with you so you can begin building trust before you event meet!
4. Concise, Relevant Content- Videos are a great way to give the relevant information people want in a concise way. While watching a video may take less time than reading a page of content, people will end up spending more time on your site. Mixing a video in the midst of text will help engage the viewer and they’ll end up getting more out of your written as well. You’ll be more aware of making sure the content you do write is to the point and only enriching the content from the video.
5. SEO- Videos are great for SEO, especially if you post them to YouTube. Since YouTube is owned by Google, they’ll be indexed into this popular search engine. Many real estate agents will use videos on their website, Facebook and blog while also creating a customized YouTube channel that hosts all of their videos.
Whether you enjoy being in front of the camera or not, there are a variety of ways to use video marketing. You can highlight a new listing, tell people more about yourself and your services, give home tips or showcase your community... the possibilities are endless!
Here are a few videos I recently came across that may provide you with the needed inspiration to get started! You'll notice that, no matter what your budget, you can take on video marketing this year. A great way to begin is creating an introductory video of you, your services and even the area in which you serve. Take a look!
The possibilities are endless for video marketing and we hope you explore your options! If you have questions, need help adding your video to your online presence or would like us to set up a customized YouTube channel to host your videos; please contact us!
We'd love to help make 2012 the most successful year for your business!
Allie Coyle
Blogging & Copywriting Specialist
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