Can we talk ~ E Newsletters?

Hi Renee! We are just starting one and I'll post about how it works out...I don't mind getting them once a month from others, although I can't say as I always read them. I can say that I don't resent them and I do think of the lenders and others that send them to me when I receive them. Keeping fresh in their minds is the key.

I send one out on the first of each month to my database (past clients, SOI, etc.).  I use constantcontact to monitor who opens it and which articles they click on so that I can continually refine the content to what they seem to be most interested in.  I write some of the articles and/or compile stats on the market, and sometimes just include/link to other articles I've come across.  I also use it to publicize my recent blog posts. 

I think it's been successful in that it keeps my name in front of people at least once a month.  I often have people respond to the email...sometimes weeks later...saying 'hey, I just gave your name to someone and forwarded them your newsletter.'  Good luck!

 

Speaking of "Newsletters", check out the awesome interview I did with Linda Schneider of Fast Newsletters on The Niche Agent. We talk about the most important things you should know when creating a newsletter, the value it can bring and why they are a simple yet effective strategy to grow your business.

www.TheNicheAgent.com/episode20