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Home Staging Is Only For High-End Homes. NOT!

By
Home Stager with ProStaged Homes

Home Staging is only for high-end homes. NOT.  We've been seeing and hearing that for years. Just look at all the model home communities. Theses gorgeous properties are staged to the max. Buyers tour them, sometimes drooling and sometimes finding love-at-first-site. Admit it, haven't many of us spent our weekends driving around to the grand openings, delighted and excited by the life-style decorating feast we're about to partake in?

But the times, they are a changin'. Home Staging is here to stay and it's growing in popularity. That is in large part due to all of the HGTV like programming, decorating magazines and media attention being given to the home selling and buying industry. But it's also because people want to get in on that slice of heaven they saw in the models. Home buyers at all price levels want a piece of that pie.    Piece of the Pie  

Here in America, buying a home is almost a constitutional right, it's always been touted as the great American Dream. Buy a home, set down roots and become a part of this great country. But do only wealthy people get a piece of this pie? Are only wealthy people entitled to buy that heavenly lifestyle? Of course not.

Whether the buyer is a first-timer, moving up or down-sizing, they still desire that dreamy lifestyle they saw in the model home. Most people will be able to describe every detail of "that" model house they fell in love with - no matter how long ago it was that they saw it. And there's a reason for that.  Home Staging.  Love at first site They made an emotional connection to a home that was staged, a home that hooked them on the lifestyle living in that house would bring them. It wasn't just because the price was right, it wasn't just the location. It was the way the house was staged, it was the way the house appealed to their emotional senses, the way that house looked and felt like a home to them.

Some will say it's pricing. Some will say it's the location. Some say both. Some still don;t believe in that value (Check out HomeGains 2011 Top 10 Home Improvement Realtor Survey) home staging brings to the table. But let's face it, buying a home is a highly emotional process. Home Staging is based on that emotion, placing focus on the features, showing how each space can be used, high-lighting all of the home's potential. In many cases, when a buyer is torn between 2 or more properties, where one is staged and the other vacant, often times, it's the staged home that will sell.

Check out a few of Pro Staged Homes wide range of staged properties:

363 W Peach St Compton CA before staging    363 Peach St Compton CA staged by Pro Staged Homes  Compton CA $185,000

 

Maimone San Dimas living room before staging   S Maimone San Dimas living room staged by Pro Staged Homes San Dimas $280,000

 

Glendora CA family-dining before staging   Glendora CA family-dining staged by Pro Staged Homes Glendora CA $622,00

Chino Hills master retreat before staging     Chino Hills master retreat staged by Pro Staged Homes   Chino Hills CA $989,900

Proven results in priced right staged home sales



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Pro Staged Homes      Home Staging & Redesign      San Dimas, CA 91773     909-714-1149      www.prostagedhomes.com      judy.colburn@prostagedhomes.com

   

 

Beth Lester
Beth Lester Designs - Torrance, CA
Home Staging & Interior Decorating

Great post, Judy.  You are so right - every home can be improved upon.  I had a client yesterday who kept expressing her disgust for people who don't have vision to see "what could be," and who require a home to look NEW before they buy.  She has had tons of traffic through her house and everyone said it was too dated.   At least she's willing to invest $1000 and let us work our magic!

Jan 21, 2012 03:46 AM
Judy Colburn
ProStaged Homes - Los Angeles, CA
Los Angeles Glendora, San Dimas Covina, Home Staging

Thanks Beth. Like any product, a home must be prepared and packaged for sale. Good luck with your new stage. Work your magic you will, I'm sure. :-) Thanks for taking time to read and comment.

Jan 21, 2012 05:51 AM
Robin DeCapua
Madison Modern Home - Glendale, CA

I completely agree with you, Judy. We have staged homes and condos at all price points and in all sizes -- from small to large.

The smallest space we have staged was a 750 square foot one-bedroom condo for a rental market, and -- according to the owner -- staging it helped garner a rent increase of several hundred dollars over the previous rate. It's always a good idea to stage!

- Robin

Jan 22, 2012 06:15 AM
Judy Colburn
ProStaged Homes - Los Angeles, CA
Los Angeles Glendora, San Dimas Covina, Home Staging

Wow Robin. Now that's a stat worth its weight in gold. Thanks for stopping by and posting.

Jan 23, 2012 06:39 AM
Pacita Dimacali
Alain Pinel - Oakland, CA
Alameda/Contra Costa Counties CA

I totally agree -- it isn't just for high-end. As a matter of fact, it helps low-end or semi-fixers to get some kind of staging to get it sold.

A few years ago, I listed a house that needed a lot of work. It had good bones, but it had hideous red carpet. I had the carpet pulled out and it revealed a beautiful hardwood floor. I brought in a sofa, mirrors, tables, plants and decorated the living room and kitchen to give folks an idea of what it could look like. I left the othr rooms alone. Happily, the strategy worked and I received multiple offers.

Jan 23, 2012 10:20 AM
Judy Colburn
ProStaged Homes - Los Angeles, CA
Los Angeles Glendora, San Dimas Covina, Home Staging

Thank you Pacita. You are one smart agent! :-) Thank you for taking time out to read and comment. Appreciate it.

Jan 23, 2012 11:37 AM