The use of photos can be beneficial in growing your business in a number of ways. Photos can better show what you are trying to describe to a potential client. Imagine trying to describe a home to a buyer without the use of photos, or selling your home staging service verbally. Photos can bring your words to life if used in the proper fashion.
For the sake of this post, I would like to show how photos can be used to show the progression of a repair. Since a blog post is requires a quick informative explanation of what is being done. The number of photos used an vary in number. It would be of little benefit to only use one photo. Twenty photos may be too many in a blog, but may make sense in a 20 page how-to instruction manual.
I have chosen to show the progression of a stucco repair job. Since the photos were taken on a job site, I was able to get various stages of repair. I hope to show the stages of stucco repair with an emphasis on the use of photos, not so much the details of the stucco repair.
There were hundreds of spots on the apartment buildings that were found to be defective. Water was leaking into the building because of some improper flashing and water-proofing. This first photo will give you an idea of what the problem looks like. The stucco is removed down to the building paper, wood and metal. If you look closely you can see that it is not ready for stucco.
This is the beginning of the repair. If this were a more detailed post, we would show the wall before cutting open the wall, how we cut it, maybe even the safety protection we used.
After establishing what the problem is, we are going to shift over to the actual patching. Unlike a traditional before and after picture, this step shows the first stage of the repair. This is an important step, stucco cannot be patched in one coat, and doing so will create a problem. The stucco will have hairline cracks and has a good chance of sagging or sliding down the wall, causing an uneven surface. It also requires a special tool to put notches in the surface. We can see that here. The vinyl windows are new and protection is important.
Again we could add more photos but that would be overkill here. We have progressed past the second coat application that floats the surface smooth and combined it with the final texture coat. You can see both here. The texture is the material that matches the texture of the surrounding areas. This patch turned out very nice. Once the repair area is primed and painted, it will be difficult to tell that repairs were done. We could have added the final photo, painted and pretty, but felt that three photos were enough to tell the story.
So that’s how we can use photos to help grow our business. Describe the work being done, backed with the correlating image so the client or reader can so what is being done. Don’t overload with too many pictures crowded together and adding confusion. Don’t limit the photo that it is too difficult to see what is being done. Finding that balance between text and images can lead to satisfied clients.