Meta Keywords Mean Nothing to Google Anymore
If you're going to be a consistent blogger and you want to get the most reward for your effort, than you're going to have to make a concerted effort to learn some of the mumbo jumbo that goes along with it.
Just when I was getting the hang of using meta keywords (ugh), now they're no longer important, this will be a huge time saver for me.
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Meta Keywords Mean Nothing to Google Anymore.
Meta keywords are those keywords that you enter separately as in a WordPress Plug-in or page properties tab on your website. As in the picture below you may have something similar on your website or blog. If you don't have this on your website you should, because the Title and Description are very valuable but the keywords here don't mean as much anymore. (ActiveRain does not have a place for this because they take your blog title and the first 150 characters of your blog as the description)
Why is this?
Because Google is constantly striving to know what people are really searching for and how they need to be found. By giving a list of keywords that may or may not be in the actual content, it doesn't tell Google you really wrote about the keywords but perhaps just stuffed them in at the last minute to be found for them. This isn't anything new though. According to the Google Blog, "[Several years ago], keyword meta tags quickly became an area where someone could stuff often-irrelevant keywords without typical visitors ever seeing those keywords. Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag". And this is from 2009! So you can imagine how much they don't care about them now.
So what does this mean and what are you suppose to do about it?
I haven't used meta keywords in a couple years and it hasn't harmed my sites one bit. Actually it has saved me time. I don't have to enter that long list anymore that means nothing. The most important thing you need to be doing is titling your blog or page accurately, entering a good description and use your keywords naturally throughout the content. Google will pick up those keywords and rank the site for the naturally occurring keywords in the title, description and content of the piece more than anything.
Here is an example: You are a Bozeman Realtor writing about horse property. This is your title: Horse Properties around Bozeman Montana. Your Description should read: Your Bozeman Realtor offers information on buying or selling horse and equestrian properties and real estate around Bozeman Montana. And you should mention Bozeman Horse Properties or Real Estate once for every 100 words or so throughout the piece.
But what about other search engines? Bing, Yahoo, Ask, Etc..?
Several other search engines do still use them but not to the extent that they use to. Remember, Google is the search engine giant and if you can show up there, the other's will fall in line. Should you still enter them for the others? I would say no. Because if you follow the Title/Description/Content rule you will be creating a well-optimized piece anyway that will be ranked and found by folks searching for those long-tail search results.
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