We knew print advertising was having trouble. We knew newspaper and magazine advertising were not providing the results we expect from our advertising dollar. In many cases, if client feedback is any indication, print advertising is not working for our cleint either! Clients want results and look to us as the experts.
"The Internet Has Changed Real Estate Forever" This statement may not seem like anything new but 5 years ago we were evolving in the new era of online real estate. I may be one of only a handful in the country to possession college level masters training in Website design and Internet Marketing and own a real estate brokerage. I know I am the only real estate broker in Grand Rapids Michigan with advanced training in-house. Print advertising has been in trouble for a few years. The real confirmation for local print advertisers came in the Grand Rapids Real Estate Market when the second largest paper in Michigan, (distribution) the Grand Rapids Press announced a cutback in home 
delivery service to three days per week.
The Internet is 24/7 if you have an IP provider or can link at a hot spot with your phone, tablet or laptop you are good to cruise the Internet.
Emarketer announced that Digital advertising is going to surpass both Newspapers and Magazines for advertising dollars spent this month! This is the first time in history both have been passed at the same time. The U.S. market will growing by 23.3% according to the article with a ad spend of approximate 39.5 billion dollars. Magazine ad spend in expected to max out at just a bit over 36 billion dollars for the entire year in 2011.
This gives you another confirmation of how important online media is going to be for your real business. It delivers faster and can be more focused if you know how to create your online campaign.
Just a little real estate insider news you may not have seen yet. Have a great day good luck with your online real estate updates.
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