Who's Reading Your ActiveRain Blog?
Yesterday, I received a comment in response to a post I'd written, Franklin TN Market Reports Get Lots of Clicks. This post addressed the record number of clicks I have received in just three weeks for a market report.
The comment: If most the views are from Realtors on ActiveRain, then what's the benefit?
I was a little surprised by this comment. It suggested that these clicks, 1,399 of them, were from other agents posting here on ActiveRain. I knew the clicks were not from ActiveRain members. How? You ask. By using simple math.
I went back and looked at the number of clicks I have received on my last 10 posts. I received a total of 1,383 combined clicks on these posts. Of these 10 posts, two of them were featured. Which means that I received a larger number of clicks from the membership who may have clicked on the post just because it was featured. On average, I received 138 clicks per post.
Usually on a featured post, I get about 500 clicks. The market report I referred to was not a featured post. Why would this member think that the large number of clicks were due to other members/agents reading the post?
I don't know about you, but I rarely read market reports prepared by other members. As a matter of fact, I think market reports on a whole are not really read by the membership here. So, when I saw the extraordinarily high clicks, I knew it was a result of consumers finding my report on Google.
To further test my theory, I Googled the neighborhood in question (don't want to share the name here because I don't want to alert my competition) and sure enough, I held two spots on page one for this longtail keyword. My market report being one of the top spots. There is absolutely no doubt in my mind that the clicks generated were from consumers.
But it got me thinking further about a common misunderstanding about ActiveRain.
I have spoken to several agents about the benefits of blogging here in the Rain. The responses are always the same, "Why blog on a forum that's meant for agents only?" You see, most agents don't understand that ActiveRain is not just for agents. They don't understand that Google indexes our content and then ranks us highly for keyword terms.
Prior to ActiveRain, you couldn't even find me on Google. Now you find me ranking highly for many of my Franklin TN longtail keyword terms.
The other misunderstanding, why would you want consumers to go to ActiveRain where they might find your competition, rather than directing them to your own personal website?
I do agree that I would prefer consumers go to my website, however, reading my ActiveRain blog gives consumers insight into Tammie White as a Franklin TN REALTOR® and as a person. An insight they might not easily find on my website.
Just today, I was contacted by a woman who found me through ActiveRain. She will be listing her million dollar home later this year and will be downsizing to a smaller home. She just clicked on the "Email me" while reading my ActiveRain blog. She didn't go to my website but did it right here.
Did she email my competition here? I can't say for sure. All I know is she contacted me as a result of reading something here that I posted. Isn't that my goal? To have consumers contact me?
What are your thoughts? Who's reading your ActiveRain blog?
P.S. If you are a consumer and in need of help buying or selling your Franklin TN home, please contact Tammie White today at (615) 495-0752 for further assistance.