Life Experiences Make Great Blog Content

Real Estate Agent with Keller Williams of Central PA East RM422913
Another source for creating content on my blog is my life experiences. This involves my personal life and professional life. I use both my current life experiences and past life experiences.
Some persons draw a hard and fast line between personal and professional. I do not. Life is never this simple. What happens personally impacts my 

Life Experiences Make Great Blog Content

professional life and vice versa.

Some simple rules I follow
  • Try to make yourself the villain in stories and allow others to be the hero.
  • Create what I have learned when needing to discuss the negative behavior. This allows me to take responsibility for myself in the midst of some troubling situations.
  • Do not disclose information which may harm a client or sabotage a current pending deal.
  • Do not disclose information which may harm you or create liability professionally.

People, potential clients and other interested parties are drawn to these types of stories. It helps them develop trust before even meeting me. Life experiences are a rich source of content for blog posts.
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Living in Lancaster Group


An agent who places your interests as his first priority. 
Cal Yoder

Your Homes for Sale in Lancaster Agent

Keller Williams Realty Lancaster

1630 Manheim Pike

Lancaster, PA 17601

Office Phone: 717-735-1145

Cell Phone: 717-413-0744

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Greg Gillespie 01/28/2012 08:06 AM
  2. Ken 360.609.0226 Portland OR & Vancouver WA Real Estate Broker 01/28/2012 08:29 AM
  3. Jimmy Phan 01/31/2012 04:04 PM
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Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

Basically, I think I follow your rules Cal, since most of my posts are about personal experiences.

Jan 23, 2012 08:20 AM #1
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

You know I post with similar thoughts in mind.  I feel potential clients need to kno"w the real me and not just the "broker" me.

Jan 23, 2012 08:31 PM #2
Cal Yoder
Keller Williams of Central PA East - Lititz, PA
Homes For Sale in Lancaster PA - 717.413.0744

Roger, you post some of the greatest personal experience stories. I have always appreciated your posts and that is apparent by how many people read and comment on your posts.

Tammy, we definitely get to know you. Your pets, your Donald, your daughter, your love of teaching Sunday School, your giving up smoking and much, much more. This is what I love about your posts.


Jan 23, 2012 08:46 PM #3
Greg Gillespie
GumTree Realty & Property Management - Tupelo, MS
CRS TN & MS - Broker

Your exactly right Cal,

Its all about the reader and what they get out of it.

Its not about us. "allow others to be the HERO"

Jan 28, 2012 08:02 AM #4
Andrew Mooers
Northern Maine Real Estate-Aroostook County Broker

There is a person behind the blog, advertising but also realize that the buyers time is limited, they want something helpful, gas and time saving. Delivery of thorough local area, the property listings in it is key. Be the little red hen and ease up on the you you you mirror mirror on the wall ego pieces though. Service with a little transparency, human element in the right mix can cause more round trips to the real estate closing table.

Jan 28, 2012 08:14 AM #5
Ken 360.609.0226 Portland OR & Vancouver WA Real Estate Broker
Ken's Home Team LLC. - Vancouver, WA
We consult Buying, Selling & Investing in Homes.

great post thank you for sharing, i also believe that personal life is also business life, because our business is so relationship based we are akways "ON" so it is intertwined with our "OFF Hours".

Jan 28, 2012 08:25 AM #6
Andrew Capelli
Fidelity National Title - Troy, MI

Cal: Nice post- I completely agree with you.  I'm more engaged reading about someone's personal experience vs. a generic market report.  Thank you for sharing!

Jan 28, 2012 09:10 AM #7
Cal Yoder
Keller Williams of Central PA East - Lititz, PA
Homes For Sale in Lancaster PA - 717.413.0744

Thanks Greg.

I hear you Andy. It is still about serving the client and not getting in the way.

Ken thanks for stopping by and thanks for the reblog.


Jan 28, 2012 09:13 AM #8
Jimmy Phan
Phan real estate group in hickory

Hello Cal

i sincerely and totally agree with you on this personal and professional connection here Cal.

i really believe that you cannot seperate them two.

i would love to learn how thougt.

thanks again Cal

jimmy phan

Jan 31, 2012 04:03 PM #9
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Homes For Sale in Lancaster PA - 717.413.0744
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