I've had many trainers over the years approach me about how I got my training practice off the ground, made the contacts I needed, developed the products that I sell, got my website ranked and my book published. It's not something I can sit down and teach someone in a conversation over dinner, it's a process - and a long one. But I've become convinced that there is a need for people to have help in developing their training businesses. So I've decided - on a VERY small scale - to help a few people on an apprentice-style basis.
I will take on up to three apprentices in the coming year. I say "up to" because I'm not willing to work with everyone.
THE REQUIREMENTS
There are so many people who say that they want to be trainers but when I ask them how many houses they've sold, they tell me a number somewhere between 2-10. That's insane. You can't train if you've never done it.
- My requirement is that you have sold at least 50 houses before I will help you become a trainer. It takes that many to have enough stories and experience to keep you from getting eaten alive by your audiences.
- Also, you have to be willing to put a minimum of 20 hours a week into building your training business - preferably full-time if possible.
- You MUST have decent writing skills and be able to write a blog.
- You must NOT be technology-phobic because we will be dealing with aLOT of technology.
- You MUST be willing to pick up the phone and call people you've never met. You'll never get anywhere in this business if you don't make contacts.
- You MUST be disciplined at follow-up.
MY STORY
I started working on getting known in the national real estate scene in 2004. I had trained locally and state-wide, but never done anything on a national scale. Within a year, I had a book about to be published and a national training business with affiliates across the country. Within two years, I was a columnist for Realtor Magazine and my book was published. If anyone can tell you how to get known in this business, it's me.
THE BENEFITS
Below are the list of things you'll get from working with me.
- Create and market your own, signature training programs
- Personal support in helping you craft and market your own line of real estate training products.
- Help in Designing and Development of a website that sells
- Identify and connect with key partners to help you get the word out about your training and products
- Cross-marketing with other trainer(s)
- How to build a following on Twitter - including access to a list of over 2500 followers already in place
- How to identify the "Hot Topics" that different events want trainers to talk about
- Access to Important Contacts in the industry
- Focused coaching on improving your presentation skills and developing your signature style and seminar culture
- Support in writing YOUR real estate book
THE DETAILS
This is a year-long mentoring program. I will work with you to get your business up and running on all levels. I will help you make your contacts and develop your signature brand. I will help you to understand how to rank on Google and how to get traffic to your website. I will help you find the affiliate partners you need to help market yourself effectively.
This is a one-on-one mentorship designed around your needs. It is not a precreated program where you are shoe-horned into someone else's agenda and passed off to a "trained coach" who isn't the person you thought you were hiring. You will have regular phone and email access to me directly. I will personally show you how I got known in the real estate training world. I will help you with personal introductions, guest blogs, and more. In this, you will be my protege - which is why I can only take on three people.
THE COST
I have been in the real estate world since 1993 and I have NEVER seen a trainer offer this kind of mentored training. To my knowledge, no one has done it. This is a unique opportunity to learn the ins and outs of the real estate training world from someone on the inside who knows. Plus, you have the added benefit of working with someone who has been an internet entrepreneur - selling products over the web since 2004. Add to this my background in brand creation and marketing and you are in a unique position to acquire a HUGE amount of knowledge in a very short time frame. The secrets I'm going to teach you in the next year took me NINE YEARS to amass.
If you're someone who likes to figure it out for yourself, then this is not the program for you. But if you're someone who can see the value in learning the ropes from someone who has mapped the course and knows where all of the pitfalls are, then you're in the right place. I would have KILLED to have someone willing to mentor me when I started. It would have saved me several years of struggling and countless thousands of dollars in costly mistakes.
To learn about internet marketing alone would take you countless hours in classes and somewhere between $10,000-$15,000 – and then you'd still have information that is mostly outdated since the internet morphs how it works every 18 months or so, such that all the training programs you would buy are normally obsolete by the time they hit the market. If you were to hire an expert in internet marketing to give you real-time, customized advice like you're going to get from me, it would easily cost you over $25,000 – and it wouldn't be real estate specific!
Then there's the public speaking training you'll get. If you were to take one of these programs (none of which are NOT specifically going to teach you about talking to Realtors – a unique breed), it would cost you another $5,000 -$10,000 – and it wouldn't be as good as what I'll teach you since I bring not only my public speaking experience to the table, but also my theater and energy work backgrounds.
And then there's the product development and branding that we'll do together – which would cost you another $3,000 - $20,000 (depending on how many products you develop and who you hired) and again – that advice would not be real estate specific.
Add to this the connections I'll make for you which no one else can make and you've got something that is simply priceless. So you could spend upwards of $55,000 and many years learning what I will teach you in one year with a targeted approach that doesn't require you to learn anything more than you need to make your business a success.
This unprecendented access into the back halls of the real estate training world with targeted, industry-specific advice and personalized help in getting your real estate training practice off the ground isn't going to cost you $55,000 or even $30,000 – not even $20,000. This program, with everything you need to be successful will cost you only $15,000 for a full year apprenticeship. This isn't once a week or three times a month for 30 minutes - this is an apprenticeship, which means I'm working alongside you. We'll schedule the time you need - whether it's 15 minutes or three hours to get you up to speed. Together, we'll set the schedule that works for your business needs.
FYI - I don't expect to ever offer this mentorship again. Because of the way my business is structured this year, it works for me to offer it, but next year at this time - if things go as planned - I expect my business schedule will look very different. I don't expect to have the time to do this again - ever. So don't hesitate.
HOW TO APPLY
As I said - I'm not taking on just anyone. After all, I'm going to be using my name to get you access to resources. I want to make sure you're someone I'm willing to bet on. So there is no link to a payment page here. Only this invitation to have a conversation with me. Write me an email. Include the following information (and please be careful to include it all - I'm testing your ability to listen and follow directions with this request - I can't help you if you can't listen):
- Your Name, address, phone number and email address (yes, even though it's on the email)
- The number of houses you have sold in your career
- How long you have been in the business and what companies you have worked for in that time
- Your experience (agent, broker, mortgage lender, buyer's agent, listing agent, specialties, etc.)
- Your designations
- What experience you have (if any) in training
- Do you have any courses you've written - if so, please list the courses and include promotional materials you've used to market them in the past as well as how many times you've presented them and whether you've gotten paid for those presentations or not
- Are you a certified trainer in your state?
- Do you have any products you've created? If so, list the products and promotional copy for selling them. Have you sold any of the products? If so, were those sales online or in person?
- Have you published any articles in the major real estate magazines? List articles and links to articles.
- Do you have a blog? Include link.
- If you have a video or audio of your presentations, please include a link to it.
- Is there anything else I need to know about your training business that I haven't asked?
- Why do you want to be part of this apprenticeship? And why should I choose you over other applicants?
Please don't take it personally, if I don't select you to be part of this process. I'm looking for the right people with the right fit and if I don't find them, then I won't do it. But I have the feeling that those three special people are out there. Maybe one of them is you. I won't know until you get in contact with me. Send your email to ksparta at Sparta Success dot com. If your email makes me feel like you'd be good for the program, then we'll schedule a call to see if it's a good fit personality-wise and take it from there. I look forward to hearing from you.
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