For Newbies: How I post hyper-local content on my Ellenwood GA real estate blog:
When I'm writing for hyper-local search engine juice, I start by choosing a good long-tail keyword phrase to build your blog around. You can use Google’s free keyword tool to help you get started. Don't worry if you've never tried this before. Google provides all the instruction you need to use their keyword tool.
A good example of a long-tail hyper-local keyword phrase might start with "City-State-Subdivision" and then something specific to that community or its housing. For instance, since I'm a Georgia short sales specialist, I might choose "Ellenwood GA short sales in Misty Lake Subdivision" as my phrase, and write around that. You might notice that I've emphasized certain keyword phrases in this paragraph with bold print. You should do the same, and use those phrases as tags for your blog, as well as the main long-tail keyword phrase.
- Now, how do you dig up the facts on a community? Once you have decided on an area to post about, get back to Google and do some research. The local chamber of commerce or Homeowners Association websites might provide you with useful information for potential visitors, buyers or sellers in your target area.
You might even have opportunity to talk to a few residents and just ask them, "What's the benefit of living and/or working in this community?" If you can get their feedback as live video footage to include in your post, that would be even better. 
Compile the facts that will flesh out your story. You remember the basics of good writing as learned in the 4th grade, don’t you? Who, what, where, when, why and how! These old standbys worked then and still they work now.
Remember to keep the writing lively, short and to the point. It’s a local-interest post, not a dissertation.
Last but not least: Don’t forget to add some photos of the area. Photos, not clip art. Even something as simple as this amateur shot I took of the Misty Lake subdivisioin in Ellenwood Georgia. (See, I did the long-tail keyword thing again, I just mis=xed it up a little.)
Including your own photographs of the area show the world that you've been there and therefore know whereof you speak.
Besides, readers love photographs of real estate and local landmarks.
So, there you have my Google-juicy secrets to building hyper-local blog posts. I learned almost all of this right here in the Rain. So can you. Now, go write.
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