Question for Realtors...Please Help!

How do you like to be marketed to?

When a home builder sales person desires to gain a strong relationship with you, what is your preferred method?

I have worked for some large home building companies and I always see the sales people taking in stacks of spec flyers and stuffing them in mailboxes.  I confess, I have done this too, several years back when I was new in the business, but I contend that it does not work.

I am however, very interested in knowing what does work and how to better build the relationship.

This is my plan.  I send out a monthly ezine to several hundred people, (mostly other new home sales people) from around the country.  I plan to do a "Realtor Feature," section of my ezine to promote a different Realtor each month, and also ad a feature to the newly created www.buildertruth.com.

That is a website designed to ONLY provide non-biased information about the POSITIVE aspects about buying a home.

I believe I need to provide value first before I can expect to have a Realtor provide me with new prospects.

I really want feedback on this question!!

Curt Fletcher aka The Likeability Guy

 

10 Comments on Question for Realtors...Please Help!

Curt-

I would do what you are doing right now. I would tell agents that you are looking to build relationships and ask to meet with them and ask them how to build the relationship. Ask them how you can help them build their business. Ask how you can make their life easier.

Lenders in our area are always looking to make money, but none are interested in doing the work to build relationships. Instead of volunteering for REALTOR community projects or building a reputation as an expert, they spend their time sending junk mail.

11/16/2007 09:38 AM by Geordie Romer, CRS, e-PRO (Windermere Real Estate / NCW)


Curt, I too struggle with this necessity. It seems as the internet grows -- there has become to much information, too many sources; websites, blogs, RSS feeds, U-tube, VT's, email, ezines and 250 billion pages. Yikes.

Providing value is essential. I kind of with it was like the simpler days of a 2 martine lunch and a handshake.

Have a great weekend.

 Happy Sailing ... _/) Paul -- http://www.enewslettersolutions.com/

11/16/2007 09:39 AM by Paul Stokes -- www.eNewsletterSolutions.com (eNewsletterSolutions.com)


Geordie, Thanks for the feedback.  I really want to get more good info like you just provided so that I can provide the feedback to sales people just getting into the business that only send junk mail.

11/16/2007 09:42 AM by Curt Fletcher, aka "The Likeability Guy" (Curt Fletcher Success Strategies)


I think getting back to face-to-face meetings over lunch is making a comeback--thanks--mike

11/16/2007 09:42 AM by MICHAEL CAREW (NJ LENDERS CORP.)


I agree with Michael carew...face to face is best, you can't buy over email. 

11/16/2007 09:44 AM by Mike Elliott, Keller Williams Realty


Paul, Thanks.  It has become quite confusing to find out what works the best.  I like the lunch idea too!   A nice one on one conversation or something.  Seems I see sales people today that just want the quick little to no effort type marketing, then complain when it their junk mail flyer does not work. 

11/16/2007 09:46 AM by Curt Fletcher, aka "The Likeability Guy" (Curt Fletcher Success Strategies)


Michael, Thanks for the feedback.  I will pass that along.

11/16/2007 09:49 AM by Curt Fletcher, aka "The Likeability Guy" (Curt Fletcher Success Strategies)


Mike, Thanks.  I like your last line, "You can't buy over email."  That is a great.

11/16/2007 09:50 AM by Curt Fletcher, aka "The Likeability Guy" (Curt Fletcher Success Strategies)


Curt - In my opinion, make information available. Get rid of the new home attitude towards agents. If one of my clients happens to stop by because of your balloons, don't shut me out. The builder may refuse to pay me my co-op, but my buyers will be on the hook and that may reduce their desire to buy from you. It will also remove your company from my radar.

I love to work with builders. I just ask that they drop the "above it all" pretenses and pay me.

11/16/2007 10:27 AM by John MacArthur The MacArthur Group (Long and Foster Real Estate, Inc.)


John, I agree with everything you just said.  Most agents that walk in my door or call to send their clients over (if I don't know them), seem very "cold" at first.  The reason is at least in part due to the builder attitude that comes out towards agents that they are expecting. 

I'm not one of those people that shuts out the agent if they are not present exactly for the reasons you specified.  Unfortunately, the home builders try and get sales people to do just that. Perhaps their is a happy medium somewhere.

11/16/2007 11:53 AM by Curt Fletcher, aka "The Likeability Guy" (Curt Fletcher Success Strategies)


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Real Estate Sales Person: Curt Fletcher, aka "The Likeability Guy" (Curt Fletcher Success Strategies)
Curt Fletcher, aka "The Likeability Guy"
Fort Worth, TX
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Curt Fletcher Success Strategies

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