Home-Buying: Reaching Decision-Making Women (2)
As our friend janeAnne Narrin points out in the post that follows, " INFLUENTIAL WOMEN, “ America's most profitable consumer group: women living in households earning $75,000 to $200,000 per year, according to The AIO Group: headquartered in Charleston, SC .buy homes where they can enjoy their friends, their families, their pets."
As a real estate agent who specializes in the "high-end" or "luxury home" marekt, I found this information to be most interesting. When it comes to home buying, it is always a pleasure to work with decions-making women.
But...have you ever wondered what is the best way to reach these women? READ ON!
“…women actively control the money in a majority of affluent households…”
INFLUENTIAL WOMEN, “ America's most profitable consumer group: women living in households earning $75,000 to $200,000 per year, according to The AIO Group: headquartered in Charleston, SC .buy homes where they can enjoy their friends, their families, their pets.
Question: But what kind of outreach is most effective when it comes to connecting with affluent women?
Answer: Research shows that the best way to reach female decision-makers them is via consumer-facing media online. (AR)
When it comes to affluent women buyers, Web marketing via a user-friendly platform (such as Localism.com) has “revolutionized not only women's lives but the way they shop and buy.” The sophisticated workings of Active Rain allow our (hopefully ready-to-buy) real estate buyers to hop online and quickly find homes and land.
I’m thinking that Asheville NC is the perfect home town. My affluent female buyers can visit my Asheville blog, as the person in the photo has done She can find what she needs during the time slot she has available and connect with me right away.
REALTORS® note: “…women actively control the money in a majority of affluent households, even among a generation of women who left this to their husbands in the past... today, 80% of affluent boomer women control their family's day-to-day finances.”
Affluent Women, Home-Buying, & Reaching Powerful Women -
Asheville Real Estate Homes on the Land For Sale
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