Let's combat negative media with positive real-estate news galore!

Thank you, Bernice Ross, for your profound and eye-opening article entitled "Real Estate hurt by media spin" in Inman News. Sometimes one person can give the rest of us permission to speak up, inspiring us to combat half-truths with positive, accurate information. Ms. Ross focused her remarks on the fact that media outlets are not giving readers and viewers the whole view of the real-estate industry - they are simply shining their spotlight on a few bad markets.

I was amazed to learn that the "Mortgage crisis" is only really affecting seven states. The other 43 states have actually recorded fewer foreclosures this year than in 2006, according to Ms. Ross. This is the kind of information we need to hear. Yes, bad things are happening because of overbuilding, speculation and a loss of jobs in some markets, but let's not let these overshadow all of the good markets and developments.

I would like to share just a few of the positive stories that I have the pleasure of reading every week from members of LuxuryRealEstate.com:

Atlanta, Georgia's Beacham & Company, Realtors sold its 14th $2.5 million+ luxury property so far this year in October. Read about Beacham & Company's strong performance here.

Terri Healey, a sales associate with Michael Saunders & Company® in Sarasota, Florida, sold nearly $13 million of properties in the traditionally slow months between late June and early September. Read about Ms. Healey's success here.

I have much more to share, but I'll keep this brief for now. I hope to continue sharing good news in later posts so that we can keep the bad news in perspective and not lose hope. Thank you, again, Ms. Ross.

 

9 Comments on Let's combat negative media with positive real-estate news galore!

Great post.  I am always trying to show my clients here in Austin how the media is spinning the truth to drive up their business and ruin someone else's.  I think they should be sued for slander.

J.

 

11/16/2007 05:02 PM by Jeff Kessler ABR,GRI, Texas 512.801.5666 (Keller Williams Realty)


Thank you very much. The media definitely has the power to influence people enough to make them believe it's not worth buying a house at the moment because the market is so "bad." It's irresponsible to give people the wrong picture of what is really happening. I hope we can change that. :)

11/16/2007 05:11 PM by Robert Lockard (Luxury Real Estate)


I believe this media is holding sellers back from listing in my area.  Hard to combat the negative.

11/16/2007 05:23 PM by Joan Snodgrass Tri-Lakes Realtors, Shell Knob, MO (Tri- Lakes REALTORS)


I appreciate you reading my post and taking the time to share your experience with this frustrating habit that media sources seem to have. It always seems to be more popular to focus on noisy trouble than on quiet goodness. When people hear about sky-high oil prices, a potential recession and all sorts of other speculative talk, it makes sense that they don't know quite what to think of it all. We'll just have to keep trying sending positive messages to turn this around.

11/16/2007 05:36 PM by Robert Lockard (Luxury Real Estate)


Robert-

I am glad to see you jumping on the positivity train.

For change to occur, we must move beyond facts and figures and into benefits that are emotional dirvers. Reasons to buy now.

People simply do not buy because of facts. We use facts or logic to justify what we just did emotionally. SO we can argue facts all day, but it is like arguing the bible or religion. You will get nowhere as your listener has just as many facts as you.

So in order to move markets we again as an industry must get back to selling. Which is always based on emotional reasons as described here:

http://www.houseblogger.com/houseblogger/real_estate_bubble/

11/27/2007 06:16 PM by Tim O'Keefe (Spider Juice Technologies)


Dear Tim,

Wow. Thank you very much for putting in words what I have been feeling but haven't been able to say out loud. I knew there was a flaw in my way of thinking, and I'm grateful that you pointed it out. I definitely agree that there are plenty of people who are more knowledgeable than I am about the current real-estate market (By the way, I think I just violated one of the laws of blogging successfully by admitting that I am not a flawless expert on what I'm writing about. Oh well. I'm more interested in learning than in being right!).

I think it will take me some time to process this new information and develop some new ideas to share, but I'm grateful to you for challenging me. You're great! I'll definitely visit that Web site you mentioned and start getting some better ideas from it.

11/27/2007 06:27 PM by Robert Lockard (Luxury Real Estate)


Thanks I am glad you liked my post but just so you know  that site is my site so there is no confusion.

11/27/2007 06:48 PM by Tim O'Keefe (Spider Juice Technologies)


There has been so much doom and gloom for over a year and half, I'm glad to see something positive.  I had to search hard to find this site.  I think if the media were to show the positive things happening in the Real Estate market, those buyers sitting on the fence would get off and start buying and we'd see the end of the tunnel.

Unforntunantly for me, I'm in one of those states which is greatly affected.  Arizona.  I'm sitting on a property which has lost over $100,000 of value in 2 years.  I don't know why they say the market has lost 3-8%, In my book it's lost about 30% and I can't even sell the house for the loss.  I will most likely have to let it go soon and ruin my spotless credit!

 - Mike

11/28/2007 10:57 AM by Mike


Dear Mike,

I'm glad that you were able to find this site despite the effort. I think you're absolutely right about the media's influence on people's buying habits. When all that we hear is negative news, of course we'll be worried about the real-estate market. It's always more newsworthy to write about things falling apart than things that remain stable.

I hope that you will be able to make it through this challenge. Thank you for taking the time to share your experience.

11/28/2007 11:20 AM by Robert Lockard (Luxury Real Estate)


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Real Estate - Other: Robert Lockard (Luxury Real Estate)
Robert Lockard
Seattle, WA
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