At about $0.85, yesterday's average cost per click (visitor) for Google Adwords was the lowest I've ever seen.  Usually the national average (from our perspective) is around $1.65 per click.  Looks like Google may be feeling effects of the mortgage and real estate industry woes. 

If you've ever considered search engine "Pay-Per-Click" (PPC) advertising, now may be the best opportunity for you.  Just make sure to not get wrapped up in the bidding war for top position.  Set and stick with a modest budget, letting the top bidders expend their resources first.  There will still be online buyers available when the cost per click lowers to the amount you've agreed to pay.

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5 Comments on Bargain prices for Google adwords PPC

NOV
16
2007

I can get that.  Probably a lot less people competing.  You may also want to look at Google site targeting.  I think it's even cheaper.  You can get eCpm's as low as 25 cents.

Dave Mason

http://getprequalified.com

8:43pm • #1
275,868 Points 15 Featured Posts Outside Blog
I have a lot of terms for .20-.30 and get some actopn from them. Eric
10:29pm • #2
NOV
17
2007
356,592 Points 16 Featured Posts Outside Blog
Many keyworks in our areas are over $3 a pop. Ouch!
12:52am • #3

Thanks for your comments everyone ...

Dave & Eric ... anything below fifty cents per click is a very good price

Brian & Rita ... this must be your peak season in Colorado.  Here the prices only seem to get up to $3 during the late summer.

1:31pm • #4
NOV
20
2007
Most of our customers using PPC have budgets with both Google and Yahoo.  I expected MSN's program to take hold by now.
12:20pm • #5

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Larry Wright

Tacoma, WA

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nwRealty.Com

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Keeping the fingers of Buyers, Sellers and REALTORS on the Pulse of Puget Sound Real Estate and their eyes on the little details of the big picture in Washington.


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