WHAT DO YOU DO THAT SETS YOU APART FROM THE OTHERS IN YOUR FIELD?

It is a simple question that some have a hard time answering. If you want to succeed, really succeed, you have to have a plan in place to do it. Setting yourself apart, even if it by simple things, will give you an edge in any market.

When I go on a listing appointment I always leave the seller with a list of things that I will do for them that others do not take the time to do. Again, these are very simple things, but most people don't take the time to do them. Or agents do them, but don't make there clients aware of what they actually do. That is probably info for another blog, but you always need to tell clients what you are doing for them. It makes them feel more involved and included in the process.

                                                                    

 David LettermanMy list is 10 things I do that others overlook. Yes my own Top Ten List

 

Ready, Set, Here Goes... 

1. I give you feedback (I get lots of expired listings b/c the other agents did not)Man On Phone

2. I return phone calls promptly (Most do not)

3. I mail out flyers throughout the neighborhood (The majority of agents just put listing in the MLS)

4. I put lots of pictures in the MLS (check out my blog on pics)

5. I change the advertisement regularly so the paper does not get stale (how many of you have seen the same advertisement for months on end?) 

6. I leave a company voice mail that immediately lets 120 of my co-agents know about your home.  (nice feature)

7. I make sure people can see the sign in the yard (great advice from David Matney in his blog on Yard Signs)

8. I let you know of the competition in your neighborhood and keep you updated on there prices and activity.

9. I keep up to date on how to help my clients out by getting education. (hold ABR, OA, and SRS designations - agents if you do not have a designation, GET ONE)

10. I am a full time Realtor and this is my career. 

 

Simple but effective. Let your clients know what you do for them and most importantly, DO IT! 

Todd Jones Realtor - Selling Scranton, Clarks Summit Real Estate 

 

Todd Jones - Associate Broker/Office Manager

Semian Real Estate Group

570-878-4739 - Cell

570-344-6880 Ext 237 - Office

 

15 Comments on WHAT DO YOU DO THAT SETS YOU APART FROM OTHERS IN YOUR FIELD?

NOV
17
2007
 Number 10 is the most important of all.........might want to make that one #1 although it does hold quite a bit of weight being at the bottom.  Good information and good ideas.
1:33pm • #1
Localism Sponsor

Todd, this is a good list! 

I have been taught that the most effective thing one can do to succeed in life is to be accountable - do what you say you are going to do!  Show up on time!  Return Phone Calls!

Glad to see that someone else values these things and that they assist them in getting sales.

Happy selling!

Denise
1:34pm • #2
Good list!
1:35pm • #3
Outside Blog Hit Router

Call fast, call early

 

Great list.
1:42pm • #4
Point 4 is a MAJOR point in my opinion. I get angry at how lazy a lot of agents out there are.  1 picture on the MLS when it takes maybe a minute to load up 9 or 10.
1:44pm • #5
344,966 Points 8 Featured Posts Localism Sponsor
Great list and it puts you way ahead of most agents out there.
6:14pm • #6
NOV
18
2007

Ryan - You wouldn't believe how many Realtor are part time in my area 

Denise - Accountability is key!

Lisa & Daniel - Thanks

Jerry - Check out my blog on pictures 

Keisha - It is simple but effective. 

Todd Jones Realtor - Selling Scranton, Clarks Summit Real Estate
7:58pm • #7
NOV
19
2007

Networking is the key.

I was given advice from one of my instructors long ago.

It was to meet on average 5 new people per day and let them know what you do.

The second step at that point is to talk little and listen as everyone has a story to tell and by being a good listener and letting people vent you may end up with a client.

Give them your card.  

 
7:56am • #8
13 Featured Posts Attended Rain Camp

Great advice.  This is, of course, the cornerstone of any effective marketing strategy and you are right - too many people forget about it, or overlook it.

Writing things down (goals, lists like this, and other key ideas) is crucial to success.  There is something about putting words to paper (or the computer screen) that makes them concrete.  You can't fudge them, or conveniently forget them. (Think I feel a blog about this subject coming on!!)

For me, I offer CHOICES - in price, type of inspection, report format - to client and involve them in the process (inspections) at all levels so it is customized to them, but it is all based on one core principle:  I LISTEN to the client.  I listen to their needs (and sometimes fears) and their goals.  I listen to (and answer) their questions.  And I listen to them long after the inspection, by offering to be a free resource for all things house-related.

This little idea is the biggest single thing anyone can do (in ANY service related field) to make an impact overnight.  Many Realtors (but not all) get this intuitively, and most inspectors and conctractors don't have a clue.  In all instances, it should be marketed in word and deed - it will set you apart!
8:26am • #9
455,241 Points 11 Featured Posts Outside Blog

Very nice post....... and YES those 10 things separate the excellent agents from the "also rans".....

Marketing, empathy...communication...diligence......whew...I could go on.....

Nice post!!

=-)
10:15pm • #10
NOV
20
2007

I also leave a little something with my clients but think that I will add a few of yours as it was a great blog....

That's my two cents and you get what you pay for....lol

Todd Hueffed

http://www.thathomezone.com/ in partnership with Keller Williams North Seattle
2:12pm • #11
I do the same things as well.
4:28pm • #12
NOV
21
2007
231,708 Points 13 Featured Posts Outside Blog
Great Ideas!  I also just started emailing ALL of the agents in my office with all of the updates about my properties so they are the first to know.  Most of us don't check our voice mails anymore, but we ALL check our emails ALL THE TIME!  Besides, I would always rather work a deal with another agent in house instead of having to outsource it!  However, I have been slacking with this and need to get back on it again!
7:27pm • #13
NOV
22
2007

Rick - Like your advice.

Joseph - Why is it that we all forget to listen from time to time. It only helps us along the way. Thanks.

Alexander - I like communication from your list. Again, simple but effective.  

Todd H - What do I get for 4 cents?!

Nicholas - Keep it up!

Michael - I like your email idea. I may steal it!! I do wonder how often my voice mails are deleted before they are listened to. Most people read through their email. 

Todd Jones, Realtor - Selling Scranton, Clarks Summit Real Estate 
2:08pm • #14
NOV
28
2007
248,720 Points 4 Featured Posts Attended Rain Camp Called Shot Master
Thanks for the pearls of wisdom!  They make sense and should be done consistently.
10:42pm • #15


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Todd Jones

Clarks Summit, PA

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Weichert Realtors - Hibble & Associates

Address: 202 N State Street, Clarks Summit, PA, 18411

Office Phone: (570) 585-4000

Cell Phone: (570) 878-4739

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