Mastering Your Domain
Okay, I’ll admit it, I’m an Inman News junkie! It’s a bit difficult to keep up with the amazing minds who write for Inman but, I do enjoy trying!
In a recent article, “How to turn leads into real estate clients,” there was a lot of great information contained within but, in my opinion, the main part of that article truly had nothing to do with the title itself.
“Many real estate professionals don't understand that a website needs to be tweaked and measured..” This single statement is, to me, the most important part of this post! We all have our style of working leads and we all have our preferences as to what our websites should reflect about our particular areas.
I believe that many agents miss the 'big' picture with regards to converting the consumer on their site though. Tweaking and measuring success on one’s blog and website is critical for success. I have received numerous calls and emails about my thoughts regarding agents’ sites. The key to a successful site is knowing your own consumer, understanding your consumer and giving your consumer what they want.
Sounds pretty simple, doesn’t it? Well, it truly is a simple process but, in my humble opinion, this is something that really needs to be done BY the site owner, to better understand the mind of their consumer. I recently went round and round with a so-called SEO guru who informed me that no one searches for homes by zip codes. Ignoring their plea not to waste my time, I created a search Charlotte homes by zip code for my consumer and have since found that one single page is one of the most highly trafficked pages on my site!
Only you know the habits of your consumer. Only you interview your caller to determine how they found you. Only you fully understand what your consumer contacts you about and what their needs are with regards to your services.
You may pay someone to build your site but, only you know how to truly build-OUT your site to fit the needs of your own consumer. Don’t rely on someone else to tell you what you, the marketing expert of your domain, need to do and to know to market in your area!
After all, who cares more about the bottom line of your business than you? Be the master of your domain--don’t rely on others to make your site or you a success!