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“Many real estate professionals don't understand that a website needs to be tweaked and measured..” This single statement is, to me, the most important part of this post! We all have our style of working leads and we all have our preferences as to what our websites should reflect about our particular areas.
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75 Comments on Mastering Your Domain
Hi Debe! You're absolutely right. How can someone in San Francisco know what works for agents in Louisville? The saying "real estate is local" is true.
Great reminder that we are the captain of our own ships.
Great post, am always tweaking and seeing how i can improve my site. Thanks for the reminder to trust our own gut, not the guy selling me something.
I akin it to gardening . . . what we put in our garden, where we want to have the color-spots, the annuals, etc. Then the weeding, aka tweaking. It's all about laying out the foundation, then pruning, weeding, re-planting . . . time consuming but very rewarding. And I am guilty of saying "Oh, no one search zip codes" I stand corrected. The best thing for a person is to get on their gardening gear and tend to their site! Plantng those wonder SEO flowers, which will flourish with a little Google juice!!
Robert: That's exactly right. We need to be in control, for sure!
Benjamin: Thank you. Hey, who knows them better than we do?
Michelle: Thanks and I do see this quite often--peeps want to reach EVERYone! Everyone doesn't respond to the same things so, you really do have to FOCUS!
Patricia: Thanks.
Jim: And, it may very well not work for you but, I'm also not going to tell you that you SHOULD do it; that it will DEFINITELY work for you. What works for me, very well not work in your market!
Eric: Great point! Real estate is local so, why do we treat our sites as though they're not?!
Bernadette: That's a great way to put it! I love that!
Nick & Trudy: You really have to dig deep when someone is selling you something--REALLY deep sometimes!
Carla: I absolutely LOVE your analogy! I think that could be a great blog post...we'll stay tuned for that!
Great post Debe. Tracking your visitors is a good way to understand there goals.
Hi Debe, Another very informative post. Each of us is responsible for running our own small business. So many gurus out there pretending to know more about our local market than we do !!!
Good post Debe. We are in the process of making some fresh tweaks ourselves... g
Debe, I am consumed with seo and making my site better for my potential clients. The search engines love me also.
Build it and they will come..no ..tweak it and they will come.yes...I have to do some major work on mines. Thanks for pointing that out...
A real estate should always be a work in progress. Tweaking, testing and adding or removing based on results is a great way to keep what works and lose everything else. Great post as usal Debe.
Ken: It is most definitely a work in progress--and is always in need of some sort of attention!
Luis: That's very true--if we don't, it's very difficult to understand their patterns and needs.
Bill: And I will never depend on someone to 'run' mine either. With so many of our clients being online, why would we allow someone else to run that major aspect of our business for us?
Gordon: I've got to drop by and see what you're up to! I'm sure you're ahead of the game!
Mike: ME TOO! Oddly enough, we're in the minority!
Donna: I always do too--and every day I find something else that needs tweaking! You just can't get ahead! LOL
Rich: And, that it IS! And, you're right--why continue to use something that doesn't work? Thanks!
There are s0 many things to learn about SEO and how to get consumers to your site, but you are correct. We know the consumers in our area (or should), and we know better what they will search for. What works in one area, may not work in another. Clearly you knew that zip codes is a big search for you and Thank Goodness you did.
There are plenty of SEO experts these days, but telling you what your search terms should be shouldn't be one of their functions unless they also do Real Estate and they are also in your area, (in which case they probably wouldn't help you anyway).
I have come to learn a bunch about SEO experts lately, lol :)!
Debe:
I had never though of creating a page on my website with zip codes. Very cleaver. I am going to try it and I may be calling you for some advice. Thanks for all your posts.
Debe, can't believe anybody would say people don't search by zip codes. I have known this ever since starting in real estate back in 2001. Can't tell you how many people have spouted off zip codes to me the first time we talk to let me know where they are interested. Great advice, as usual!
Sharon
Sometimes you just have to march to your own drummer. Some acts of genius start just this way.
Debe~This is great advice. This is something that I've felt for a long time, but didn't quite know how to express what I was thinking. Many things I've come to find out about blogging and building your own website is fairly simple, you just have to take the time to understand YOUR market and how to TWEAK it to meet your customer/clients needs and wants.
Have an awesome weekend!
Hi Debe,
IMO there are so many different search parameters. We have 3 new incorporated cities, half the agents list as the old city and half the new. The only way to get all listings is a zip code search. no different than a school search or street, you can go on and on. I have a parameters search list, it makes my head hurt sometimes...
Thanks, for your comments, everyone! I've been down for the count with norovirus and am just coming back to life!! Frank...I miss you!!