(Get it.... Title... Mr. .... its a joke! Ha ha!)
Back on November 6, I wrote a post making light of the title tag ....I Don't Need No Stinking Title Tag, however, from an SEO standpoint, this is not something that should be taken lightly if you want to rank well on the search engines. I thought I'd take this time to write the serious version of that post. (It isn't always easy for me to be serious!). It is considered by many SEO experts, that the Title tag is the most important part of your page, not including quality content.
So what is the Title tag?
The title tag is not actually part of your viewable webpage, however, shows up at the top of your browser in the blue banner (all the way at the top of your computer screen). The tag is usually placed just after the <head> tags and before your meta information within the code of your page. This tag will often be used as the default name showing up when someone lists your site as a favorite as well as the default text link that shows up in the search engine results.
The search engine put much weight on the title tag within their ranking algorithms so it is important to include your keywords within the tag. You have to find a balance between positioning the title tag for the search engines as well as for real people.
Your title tag should be between 2 and 10 words and no more than 90 characters. It should be customized for each page on your site and include your key phrases as well as be a good description of the web page.
Analyze each page on your site. What is that page about? Now summarize it within the 90 characters, include your keywords from the page and put it in the title tag.
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