Active Rain offers all of us an opportunity to create a great deal of content. A few years ago one of the contests gave me an "AH-HA" moment. We were challenged to right a series on one subject. As I worked through the series I realized it would be one that I could use over and over again. But how to put it together for prospective customers and clients to use?
After some research and some experimentation I came across ISSUU not to be confused with ISUZU the car. The site allows you to create and store a publication which you can later download or send as a link to a propsect. After one Active Rain contest I created a publication entitled "New Home Construction Buying Guide" Since the publication went "live" it has over 9900 views and over 2500 readers.
Last week I went out with a couple read the guide, called me and we wrote and offer on a new home in Woodbridge, VA.
If you're wondering what to do with all your Active Rain posts, especially those that could make up a series then look at creating an e-book. I have my buyer's guide, a seller's guide, a relocation guide, listing brochures and of course this guide published. At the moment the New Home Construction Buying Guide is the only one that is public. The rest are being updated this spring and then I'll share them with the search engines as well.
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