10 REASONS NOT TO STAGE YOUR HOME

By
Home Stager with Just Your Style Interiors, LLC
http://actvra.in/syn

Home Staging1.  We want to test the market for 90 days.  And on the 91st day?  Price reduction--and 90 days worth of potential buyers who have already eliminated your property. 

2.  It costs too much money.  I have never seen a home where the staging costs would have exceeded the first price reduction.  And that doesn't even factor in the monthly carrying cost of the home. 

3.  We can't stage the house, we're living in it.  One common misconception is that staging is only for vacant homes.  Every home/condo can be staged, and you can actually live in it after staging.   

4.  We didn't have to stage any of the other properties we sold over the years.  Yes, once upon a time you could generate three offers by 5 p.m. on the same day your Realtor put the For Sale sign in your yard.  Not now.  Buyers are picky and they have a lot of homes to choose from. 

5.  Everyone loves our house so buyers will love it, too.   What you, your friends and relatives love about your house may not be what today's buyer wants.  Sellers are often baffled by the feedback they get after showings--amazed that buyers have found things they don't like about the property. 

6. We can clean the carpets and declutter without someone telling us how.  Yes, you can (and should) do this, but it is a tiny piece of staging.  Do you know what separates  "clutter" from "asset"?  And what about all the other things that staging encompasses, like traffic flows, highlighting architectural features, updating, and appealing to your target market?

7.  We have no desire to remove/change our _______________ (wallpaper/mirrored tile/gold faucets/paneling/dated light fixtures . . .).  And neither do buyers.  Better to keep your home or be ready to sell at a deep discount. 

8.  The view alone will sell this place.  Then why many months later are these great view homes/condos still on the market?  Could it be that buyers want something to go with the view--like a comfortable, move-in ready home?

9.  We would rather let the buyers makes their own paint/flooring choices.  And that equals a price reduction.  If buyers do make an offer on your home they will double or triple the cost of these items and reflect that in their discounted offer price--which includes a deduction for the inconvenience. 

10. Our home is professionally decorated.  A professionally decorated home is tailored to the owner's particular needs.  Does it work for the new buyer's needs?  You could see #1 above . . . .

These are all great reasons--

  • for price reductions
  • for extended time on the market
  • for buyers not coming to look at your home
  • for buyers not coming back for a second look

There are dozens of reasons not to stage, but only one good reason to stage--getting your home sold faster for the highest possible price.  Staging is preparing your home for sale and creating a home that buyers want to buy.  If you want to be in the best competitive position in this market today, consult with a professional home stager before listing your property for sale. 





 



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Re-Blogged 73 times:

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  64. Daniel J. Brudnok, REALTOR 10/21/2012 02:17 AM
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Rainmaker
1,623,335
Ronald DiLalla
Century 21 Discovery DRE 01813824 - Anaheim, CA
No. Orange Cty Real Estate

Hi Janet,  love the four consequences....thanks for sharing with us in ActiveRain Land.

Feb 05, 2012 06:17 PM #1
Rainmaker
2,541,488
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce - Short Sale

The famous "out" the buyers will want to choose their own......Buyers seldom have much imagination....the loud color, old wallpaper....is hard to imagine being "gone" !

Feb 05, 2012 09:48 PM #2
Rainmaker
2,346,102
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

We've all heard the reasons why they "don't" need to stage...............until the house doesn't sell.

Feb 05, 2012 09:56 PM #3
Rainmaker
2,508,412
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Janet - this is wonderful and even I hear all these objections as well. You've addressed the flip side on each very well.  Suggested.

Feb 05, 2012 10:32 PM #4
Rainmaker
359,900
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Very well done Janet.  Wish that I could say that I've haven't heard those said.  Love your continual efforts to educate and set these sellers and agents straight. 

Feb 05, 2012 10:57 PM #5
Rainmaker
772,241
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

Janet, you hit the jackpot-I've heard those words so many times and guess what, those houses just get stale! Great job. I'm  suggesting too!

Feb 05, 2012 11:58 PM #6
Rainmaker
716,103
Rob D. Shepherd
Windermere/lane county - Florence, OR
Principal Broker ABR, GRI

Losing that first 90 days of market time is a big one that most don't understand.

Feb 06, 2012 01:34 AM #7
Rainmaker
340,949
Julia Maher
Nestings: Connecticut Home Staging and Model Homes - Fairfield, CT
Connecticut Home Stager

Hi Janet - #9 is sooooooooooo true!  It's a major argument that wins over most sellers when I tell them WHY they need to make certain changes.  Most people really have no idea how much things cost (painters, light fixtures, etc.), so they always overestimate, which results in lower offers!

Feb 06, 2012 01:50 AM #8
Rainmaker
580,578
Valerie Zinger
House Proud Ottawa-Ontario-Canada - Ottawa, ON
Home Organizer

Janet:  No. 5 is such a common excuse.   I wonder how many friends and relatives are honest.  One of my friends has a house of horrors (yikes on the decorating) but no one has every told her.  We love her and would not want to hurt her feelings.  

Feb 06, 2012 02:07 AM #9
Rainer
250,779
Kim Gaston
FRONT PORCH TEAM REAL ESTATE & PROPERTY STYLING - Brokerage, Colorado Real Estate Advisers LLC - Colorado Springs, CO
Colorado Springs REALTOR®, CNE (719)661-6987

Amen, sister! Great job explaining on so many levels. Hope you get the publicity this deserves. 

Suggested.

Feb 06, 2012 03:30 AM #10
Rainmaker
335,920
Charlie Dresen
Steamboat Sotheby's International Realty - Steamboat Springs, CO
Steamboat Springs, CO e-Pro

I could not have come up with a better top 10 list if I tried. #3 is very often an excuse...not sure why people think you only have to stage a vacant house. Thanks for providing a list that will be easy to share with others who might take it better from a "third party".

Feb 06, 2012 05:04 AM #11
Rainmaker
930,374
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

Loved this post - just heard #3 from a potential seller this weekend! 

Feb 06, 2012 05:07 AM #12
Rainmaker
345,363
Dawn Maloney
RE/MAX Haven - Northeast Ohio Real Estate Specialist - Hudson, OH
330-990-4236 Hudson & Northeastern Ohio

I have heard all of these - reblogged!!!

Feb 06, 2012 05:22 AM #13
Rainmaker
1,205,550
Wayne and Jean Marie Zuhl
Hallmark Realtors - Clark, NJ
The Last Names You'll Ever Need in Real Estate

Thanks for the great way to handle staging objections - so many homeowners don't even want to bother cleaning closets!

Feb 06, 2012 05:22 AM #14
Rainmaker
309,075
Jim Cheney
Saint Francis Property Santa Rosa, CA - Santa Rosa, CA
Rincon Valley Realtor 707.494.1055

i agree with julia #9 is the excuse i hear frequently

Feb 06, 2012 05:25 AM #15
Rainmaker
571,412
Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos

Hi Janet,   This is easily the best analysis of staging I've read !    "  It costs too much money ! "  is a terrific argument for staging.

Feb 06, 2012 05:27 AM #16
Rainmaker
587,865
Susan Neal
RE/MAX Gold, Fair Oaks - Fair Oaks, CA
Fair Oaks CA & Sacramento Area Real Estate Broker

Hi Janet - I love this post.  And your responses to some of these objections also work as responses to some of the other issues we face with sellers, like their desire to over-price their home, and their insistence that they know their neighborhood and neighbors, and they feel "My house is worth more than theirs as-is."

Feb 06, 2012 05:33 AM #17
Rainer
66,457
Valarie Swanson
CENTURY 21 Award - San Diego, CA
San Diego Real Estate

All of these are excuses we've all heard. What it comes down to, is that there are no reasons, just excuses. Great work. I'm reblogging!

Feb 06, 2012 05:47 AM #18
Rainer
113,841
Leslie Godbold
WZGM AM1350 Independent Asheville Radio - Asheville, NC
Motivation Speaker, Radio host "Positively Living"

Janet. Great blog as always. Thanks for changing list of reasons not to stage into "reasons to stage!".

Feb 06, 2012 05:50 AM #19
Rainmaker
579,384
Chris Smith
Re/Max Chay Realty Inc., Brokerage - New Tecumseth, ON
South Simcoe, Caledon, King, Orangeville Real Esta

Janet, love this post.  Everyone can come up with their own "reasons" why they shouldn't, but none of them make "cents" (... or dollars)

Feb 06, 2012 05:53 AM #20
Ambassador
1,148,639
Bryan Robertson
Intero Real Estate - Los Altos, CA
Broker, Author, Speaker

I've run into all these and more.  I'm especially fond of "we live here!".  What sellers often miss is that staging isn't about what the seller wants, it's about making the home appeal to as many buyers as possible.

Feb 06, 2012 06:18 AM #21
Rainmaker
419,716
Catherine Ulrey
Keller Williams Capital City - Salem, OR
Equestrian and Acreage Property Specialist

Love the title, and # 7!

Feb 06, 2012 06:35 AM #22
Rainer
172,380
Luis Iniguez
Option One Real Estate - Fontana, CA
Search Inland Empire Homes For Sale - Short Sale Agent

Great post.  Staging is always a plus no matter what anybody says.

Feb 06, 2012 06:38 AM #23
Rainmaker
693,136
Teri Eckholm
Boardman Realty - White Bear Lake, MN
REALTOR Serving Mpls/St Paul North & East Metro

Janet--I find that the sellers that don't want to spend the money or don't think they need help with staging often need it the most!

Feb 06, 2012 06:54 AM #24
Ambassador
3,038,959
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Janet- congrats on a well deserved feature.  I love the way you laid this out and yes, we've all heard all of these reasons.  And you've done an excellent with the Counter point!  

Feb 06, 2012 07:09 AM #25
Ambassador
1,678,312
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Janet, I just met with a couple this weekend who are preparing to list their home.

I showed them 2 other houses in their neighborhood--one that looked a lot like theirs and the other home was beautifully staged. The homes were priced similiarly. The staged home was 300 square feet smaller.

After seeing the homes, I asked the sellers which home they would choose. Interestingly the husband said, without hesitation, the staged home. To which the wife responded, "Really? It's not even our taste." He said, "It may not be your taste, but it sure fits my taste."

This revelation opened up the discussion of staging their home. We have a few challenges but the end result will be a much quicker sale.

Feb 06, 2012 07:13 AM #26
Ambassador
488,358
Kristin Moran
Owner - RE/MAX Access - KristinMoran@Remax.net - San Antonio, TX
San Antonio,TX - Real Estate - 210-313-7397

Great excuses! I don't do much staging but I see you show good reason to.  

Feb 06, 2012 07:13 AM #27
Anonymous
Joyce Barnett-Remax-Corona,CA

I totally agree with your blog it is too expensive to Stage right now most homeowners aren't getting enough cash equity after close to invest in this unless you can find a Staging Company that doesnt charge huge fees then maybe that could work.

Feb 06, 2012 07:19 AM #28
Rainmaker
1,065,751
Laura Allen, Lake Tahoe - Truckee Real Estate for Sale www.TahoeLauraLuxuryHomes.com
Coldwell Banker, Tahoe City, CA (530) 414-1260 - Tahoe City, CA
Tahoe Real Estate Agent Helping Buyers and Sellers

Janet - Great reasons sellers use to not clean up, or work on their home presentation.  Sad, but oh so true!

Feb 06, 2012 07:19 AM #29
Rainer
13,457
Chris Twing
Twing Staging & Redesign - Cedar Park, TX

This is a terrific and simple way to explain the benefits of home staging to buyers. A little humor never hurt either. I'm suggesting and reblogging.

Love it!

Feb 06, 2012 07:23 AM #30
Rainmaker
841,166
Joy Daniels
Joy Daniels Real Estate Group, Ltd. - Harrisburg, PA

Hi Janet~
Great post!!  Your title really caught my eye.  You have some great arguments!

Feb 06, 2012 07:36 AM #31
Rainer
52,220
Christine Rae
CSP International Business Training Academy - Saint Catharines, ON
RESA LifeTime Achievement recipient brought stagin

Great article! it is so important to educate ral estate professionals and sellers alike
This isnt rocket science and is something practiced in all sale situations - anything less than perfect results in downward pricing.

I have done a presentation in my past "10 Reasons Real Estate agents don't stage" I should resurrect it:) Good job Janet 

Feb 06, 2012 07:53 AM #32
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Ron--thank you--there are indeed consequences to not properly preparing a home for sale in this market--and none of them make sellers very happy.

Hi  Sally and David--as a stager I always tell sellers that buyers can't see beyond what is there.  "Use your imagination" only applies to the small portion of people who are generally in the trades. 

Hi Roger--yes, we have heard all these reasons and I am always amazed when sellers are angry about having to take a price reduction when they have done nothing to have their home be marketable. 

Hi Debbie--thank you.  I am sure you meet with the same types of clients we do as stagers. 

Hi Ginger--I think I could have written 20 "reasons" . . .  I simply see our jobs as one of more education when I meet these kinds of reasons!

Hi Joanna--"stale" is such a great word for these homes.  After the first 90 days everyone has seen the property and buyers aren't interested in going back to see what improvements the seller has made that should have been made before the house went on the market. 

Hi Rob--absolutely so right.  I just wrote that comment in the one above this.

Hi Julie--yes, and I also think that buyers will factor in a cost for the aggravation and inconvenience of having to do these things, too. 

 

 

Feb 06, 2012 08:10 AM #33
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Valerie--well, that is a very good point.  Wish I had used that in my post!!!

Hi Kim--thank you.  I am hoping that lots of sellers starting reading posts like this.

Hi Charlie--well, thank you very, very much. 

Hi Margaret--thank you.  I really have no idea why sellers have this concept. 

Hi Dawn--and you have probably heard a bunch more.  Many people only get the message after trial and error. 

Hi Wayne and Jean--you're welcome.  I had a client once who couldn't believe that buyers would actually look in her closets!

Hi Jim--I actually hear #1 the most, but it goes hand in hand that sellers don't want to do anything but wait and see what happens. 

Hi Bill--thank you very much.  It always amazes me when sellers says it staging will cost too much and then they take a $50K price reduction 90 days later. 

Hi Susan--thank you.  Yes, I could write another post on the subject of sellers concepts of their homes value and their neighborhood comparisons.  In the end, they are the ones who remain with the unsold home. 

 

Feb 06, 2012 08:23 AM #34
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Valerie--thank you, that is exactly the theme I used when writing this post. 

Hi Leslie--you're welcome.  I figure sellers who don't want to stage might read a post with this title!

Hi Chris--love your comment.  I could write another post using that as a jumping off point. 

Hi Bryan--absolutely!  Sellers are so convinced that buyers want what they have instead of trying to understand what it is that buyers actually want. 

Hi Catherine--When I suggested to a client recently that they remove their very dated wallpaper their response was that they loved it, the unit was like their "baby", and they couldn't think of changing a thing.  I don't think they are really ready to sell it.

Hi Luis--thank you.  I couldn't agree with you more.

Hi Teri--you are so right.  I think often they are afraid that stagers will be critical of their decorating, style, etc.  I make it clear it is always about the buyer, but I still have to get there to do that.

Hi Kathy--thank you very much.  I feel that if I don't address the "reasons" then nothing changes.

 

 

Feb 06, 2012 08:39 AM #35
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Tammie--what a great way to convince sellers of how important it is to stage.  I wonder what the conversation was after you left!

Hi Kristin--I am sure there are some great stagers in San Antonio who would be happy to talk to you about the benefits of staging your listings.

Hi Joyce--a simple staging consultation costs between $100-$300 depending on the part of the country you are in and the size of the property.  That is a nominal investment in understanding how to have show it's best.  Every seller can find a way to make this affordable. 

Hi Laura--well, you hit the nail on the head with your comment.  Somehow as the Realtor you are supposed to work a miracle and sell their home for big bucks anyway--and quickly. 

Hi Chris--I actually wrote the post originally entitled, "10 Worst Reasons Not to Stage your Home".  I figured sellers would never read that one, so I rewrote the whole thing to what you have read. 

Hi Joy--thank you.  I am hoping this title catches a lot of sellers eyes, too.

Hi Christine--thank you.  You're right, this isn't rocket science, but sellers sure make it out to be like that.  I remember reading your post a while back and applauding it, too.

 

 

Feb 06, 2012 08:49 AM #36
Rainer
15,871
Ginny Truyens
Feels Like Home 2 ME - Georgetown, ON

Great post Janet, thank you!

Feb 06, 2012 08:56 AM #37
Rainer
40,830
Steven Zimmerman
Belloise Realty Tropical - New Port Richey, FL
Husband & Father, @Gulf_Harbors Resident Realtor

Janet,

All wonderful, but how would you justify [the costs of] staging [and who the seller thinks (like everything else) should pay for it] in a short sale market ? Steven

Feb 06, 2012 09:08 AM #38
Rainer
84,700
Kathy Strader
Memorial Staged Homes - Houston, TX
ASP

Great blog Janet.  If I had a nickel for every time I've heard, "We don't want to put any money into this house."  With sellers averaging a 299% return on their Home Staging investment, the argument just doesn't make sense.

Feb 06, 2012 09:24 AM #39
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Ginny--you are very welcome.

Hi Steven--even in a short sale a seller can afford a staging consultation.  (See my comment in #37 above).  Often simple things like proper furniture arrangement, removing excess furniture and "clutter", properly arranging art, and making a home appear brighter can be achieved with little to no additional costs.  If the home is vacant, then that is a totally different scenario.  We are, however, starting to see that banks are staging properties when they have taken them over in foreclosure, so who knows, maybe banks will start paying for staging so they can take less of a hit in a short sale, too. 

Feb 06, 2012 09:30 AM #40
Rainmaker
693,726
Mel Ahrens, MBA, Kelly Right Real Estate
Kelly Right Real Estate - Hood River, OR
Customized Choices for your Real Estate Needs

Staging is definately more important in this housing market than maybe ever before. It is vital. For those who can't afford full staging and ideal updating, there are in between steps than can be taken. Maybe a seller can't afford new kitchen cabinets, but could paint the ones they have. Maybe they can't rent a house full of furniture, but maybe they can rent a few critical pieces. Etc.

Gretchen

Feb 06, 2012 09:59 AM #41
Ambassador
1,396,575
Erica Ramus
Erica Ramus - Ramus Realty Group - Pottsville, PA - Pottsville, PA
MRE, Schuylkill County PA Real Estate

I heard the "but we're living in it" excuse last week. So let's not sell it if you're living in it, okay?

 

Feb 06, 2012 10:12 AM #42
Rainer
12,360
Starr Black
Concord, NC
REALTOR-Concord, Charlotte, NC (RE/MAX Leading Edg

So true...have heard it all regarding why not to stage.  Hopefully, as sellers become more accustomed to staging, it will get easier to get past this "objection".

Feb 06, 2012 10:28 AM #43
Ambassador
1,173,265
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

Good post.  I like your format.  

Feb 06, 2012 10:39 AM #44
Rainer
233,228
Mike Yeo
3:16 team REALTY - Frisco, TX

Love the post especially #7. Staging is important to move the house but it is the last thing that people would want to spend the money on.

Feb 06, 2012 10:41 AM #45
Rainer
220,854
Kevin A. Guttman Author, Reverse Mortgages
NMLS#384936 - Colorado Springs, CO
877-251-9709

In this current market, staging a home doesn't cost, it pays!

Feb 06, 2012 10:43 AM #46
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Gretchen--yes, there are so many options with staging that there is no "reason" a seller can't avail themselves of some help, especially, as you say, in this market.

Hi Erica--the "we're living in it" is a lot like "we love our wallpaper".  Some sellers don't appear to be ready to sell--just going through some motions. 

Hi Starr--it still baffles me that sellers will opt for price reductions over staging.  Little by little I do see that changing.

Hi Christiansen Team--thank you so very much.

Hi Mike--It's amazing how much wallpaper I see here on Maui--and how seldom the owners are willing to remove it.  Big mistake and big price reduction. 

Hi Kevin--every stager agrees with you whole heartedly.  Now if only the sellers would understand this . . . .

 

Feb 06, 2012 12:05 PM #47
Rainmaker
1,297,952
Brian Madigan
RE/MAX West Realty Inc., Brokerage (Toronto) - Toronto, ON
LL.B., Broker

Janet,

Even great professional decorating can get a little dated.

Look at the Ethan Allen 70's look! It was very nice at the time.

Brian

Feb 06, 2012 12:31 PM #48
Rainmaker
498,290
Linda D. Pufford
Stage with Divine Style - Home Staging - Novato, CA
ASPM, Marin/Sonoma Home Stager

Hi Janet!  What a wonderful post.  Your answers to all the top 10 reasons are right on!  Congratulations on the feature...   you did a great job on this one!!!

Feb 06, 2012 01:52 PM #49
Rainer
253,409
Anna Dovger
Add Value Home Staging LLC, 281-704-6607 - The Woodlands, TX
Home Staging -The Woodlands, TX

Janet, congratulations on well deserved feature. All so true and yes today selling situation has changes dramatically and buyers want ready to move in product so sellers should adjust to  the new market rules!

Feb 06, 2012 02:07 PM #50
Ambassador
1,167,017
Ellie McIntire
Ellicott City Clarksville Howard County Maryland Real Estate - Ellicott City, MD
Luxury service in Howard County & Catonsville

A well deserved feature. This is great. I imagine a lot of reblogs in your future.

Feb 06, 2012 02:17 PM #51
Ambassador
1,998,119
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Janet - A valid point that staging is cheaper than any price reduction.

Feb 06, 2012 02:20 PM #52
Rainer
125,187
Laurie Clark CRB Angel Realty LLC Your Monument Realtor 719-502-6572
CRB-CCSS-ASD-HBS-RSD-Denver Short Sale Agents - Monument, CO
Angel Realty, LLC

Congrats on the feature! You make some great points. De-cluttering, cleaning, staging and basic repairs go a long way to selling a property in an ideal amount of time. Thanks for sharing and have a great week.

Feb 06, 2012 02:34 PM #53
Rainmaker
126,232
Kamal Salim
Oceanica Realty - Weston, FL
A Superior Level of Service !

Great post, very useful information. Many of these comments we've heard many times from sellers.

Feb 06, 2012 02:43 PM #54
Rainmaker
541,242
Lori Cain
eXp Realty - Tulsa, OK
Midtown Tulsa Real Estate Top Producer

Janet, my last two staged homes (sales price $300,000 and $375,000) BOTH sold in 4 days on market. I wonder if their neighbors who refused to stage are regretting that decision after a year on market and numerous price reductions. I am definitely re-blogging this. Well put, and congrats on your feature!!

Feb 06, 2012 03:31 PM #55
Rainmaker
2,458,700
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Interesting!

Feb 06, 2012 03:46 PM #56
Rainmaker
1,315,708
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

This is a nice post and it is helpful for all those selling their home.

Feb 06, 2012 04:01 PM #57
Rainmaker
1,313,111
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

Reblogged with ths caption...

This is a clever post! Staging helps sell a home in the least amount of time for the most amount of money. It is like putting extra photos on MLS. Some things just work and this is one of them. At bare minimum, declutter, paint, mulch and clean carpets.

Feb 06, 2012 04:27 PM #58
Rainmaker
1,549,075
Carla Muss-Jacobs, Principal Broker (503) 810-7192
BuyersAgentPortland.com | Portland Metro Exclusive Buyers Agent | 100% Buyer Representation ~ 100% of the Time - Portland, OR
Buyer Focused ~ Buyer Results

A staged home can present the property in a very good light.  Most buyers will look at the nicely decorated home and get the warm fuzzies, and feel uncomfortable with the wallpaper, mirrored walls.  You're right, many buyers don't want to tackle the job either.

Feb 06, 2012 04:52 PM #59
Rainmaker
315,851
Sandy Acevedo
951-290-8588 - Chino Hills, CA
RE/MAX Masters, Inland Empire Homes for Sale

Hi Janet, Great post and this is a terrific list.  Nice job on putting it together and also mentioning the  benefits as well.

Feb 06, 2012 05:01 PM #60
Rainmaker
586,000
Lindsey Hasford
Edina Realty - Elk River, MN
Bringing you home...

I love these very real reasons why staging can actually be a very important endeavor.

Feb 06, 2012 05:06 PM #61
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Brian--you are so right about professional decorating getting dated.  Amazing how sellers don't want to part with it, though. 

Hi Linda--thank you so very much.

Hi Anna--thank you.  I so agree with you and I feel like sellers are slow to come around to the current market conditions. 

Hi Ellie--thank you very much.

Hi Christine--this is something every stager I know says all the time.  We are here to help sellers and yet they seem to like to opt for those price reductions. 

Hi Laurie--thanks very much.  Staging is all about helping sell a property quickly and for the most money.

Hi Kamal--thanks, and as stagers we hear it all the time, too.  I am hoping that lots of sellers read this when they Google reasons not to stage!

Hi Lori--congratulations on those quick sales.  I hope the neighbors took note and finally decided to stage. 

Hi Laura--thank you.

Hi Joan--thank you and I do hope it helps numerous sellers.

Hi Cheryl--thanks for the reblog.  The more we can get the word out to sellers the better off we will all be.

Hi Carla--I bought one of those houses that no one wanted to tackle the issues with--and I bought it at a steep discount after nearly 18 months on the market.  Hopefully sellers come to understand those are the choices--stage, reduce the price, or remove the house from the market. 

Hi Sandy--thanks very much.

Hi Lindsey--thanks.  Certainly all the stagers do feel like this is an important endeavor to help sellers in this market. 

 

Feb 06, 2012 05:22 PM #62
Rainmaker
596,192
Nancy Laswick
United Real Estate - Phoenix, AZ
Your REALTOR® For The Valley Of The Sun

What a great post Janet. Yep I've heard 2,3,5,6,and 9 at least twenty times each over the years. And yes staging costs a lot less than multiple price reductions.

 

Feb 06, 2012 05:29 PM #63
Rainmaker
1,715,552
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

Great list Janet. I liked the reasoning behind each point.

Congrats on the feature.

Feb 06, 2012 07:06 PM #64
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Nancy--thanks very much.  Hopefully we won't here these too much longer. 

Hi Tom--thank you very much.  Hope you had a safe trip back to the mainland. 

Feb 06, 2012 07:26 PM #65
Rainmaker
632,739
Scott Fogleman
New Home Team 804-573-9592 - Richmond, VA
New Home Team

The first 90 days is critical! Buyers have been searching the market waiting for something they like... if your not ready to make a great first impression the first few weeks.. you will miss out on those buyers.....

Feb 07, 2012 12:37 AM #66
Anonymous
Anonymous

Great article Janet! Just one other part of our business that the sellers choose to ignore.# 7 is one that could save the sellers so much money in the long run and not to mention get there house SOLD.

Feb 07, 2012 01:13 AM #67
Rainer
84,087
Brad Baylor
ERA Coup Agency - Milton, PA

Janet - This follows along the same line as "there's never enough time to do it right, but there's always enough time to do it over!"

Feb 07, 2012 01:18 AM #68
Rainmaker
140,675
Tre Pryor
REMAX Champions - Louisville, KY
Realtor, e-PRO - Louisville

Hooked me with the title, well done.

 

Feb 07, 2012 01:23 AM #69
Rainer
77,934
Laraine Shape
Comey & Shepherd Realtors - Glendale, OH
Selling Cincinnati...one kitchen at a time

Very well said Janet.  Succint, to the point and 100% true.

Feb 07, 2012 01:27 AM #70
Anonymous
Anonymous

Excellent post and one that I will share with my clients for sure, both current and future!

Feb 07, 2012 01:30 AM #71
Rainmaker
235,938
Chuck Gollay
Exit Realty Paramount - Traverse City, MI

Perfect timing for this well-written post.  I just had this conversation last night with one set of clients .  I just sent them your blog, and hope that it will open their eyes.  May I reblog this, please?

Feb 07, 2012 01:31 AM #72
Rainer
87,628
Kevin Ward
YesMasters.com - Los Angeles, CA
Founder of YESMASTERS.com

Love it!  What a well-written education piece for sellers! 

Feb 07, 2012 01:32 AM #73
Anonymous
Jenny Kipp
Straight forward list. Every seller needs to hear this. I've never walked in to one home saying, your market ready and ready to list. Dwelling to Selling is a big shift.
Feb 07, 2012 01:33 AM #74
Rainer
137,652
Robert & Leslie Lang
Weichert, REALTORS® - McKee Real Estate - Hawthorn Woods, IL

This is one of the best summaries I've seen - well done!

Feb 07, 2012 01:34 AM #75
Rainer
320,635
Kate Akerly
Halstead Property - Brooklyn, NY
Brooklyn Residential Sales and New Development

Great objection handling!

Feb 07, 2012 01:37 AM #76
Rainmaker
46,798
Mary Borth
Bloomington-Normal, IL
LuxeHomesBN.com

Thanks so much for this Janet! Best post I have read on staging. I have bookmarked for future and repeated reference. Thank you so much for taking the time to share!

Feb 07, 2012 01:40 AM #77
Anonymous
Marilyn
How do I find a stager?
Feb 07, 2012 01:41 AM #78
Rainer
143,595
Sylvia Jonathan
Coldwell Banker Platinum Properties - Irvine, CA
Broker Associate, SFR

Janet, you have identified all the objections sellers present the minute the word staging comes into their Realtor's marketing advice. # 9 is especially true. I also represent buyers on occasion, and that is exactly what they do.

This post is worth passing on!

Feb 07, 2012 01:42 AM #79
Rainer
5,383
Richard Kline
The Staging Guy - Austin, TX

OMG - absolutely true! Every single one of those 10 are comments that I have heard! Thank you for a great post!

Feb 07, 2012 01:42 AM #80
Anonymous
Marilyn
How do I contact a stager?
Feb 07, 2012 01:43 AM #81
Anonymous
Carole Morgan

I recently gave a seminar to agents and used these exact same excuses/responses to help them with presenting to clients.  The scripts we developed has helped the agents be more comfortable presenting staging.  This is great, keep up the good work.

Feb 07, 2012 01:44 AM #82
Anonymous
Yvonne Marquez

As a fellow HSR Certified Home Stager, I totally support your list! As you said, I have never seen a home that  "invested" in a Home Staging that even came close to the first price reduction. Most of our homes look far better, and sell quickly after they have been staged.

Feb 07, 2012 01:48 AM #83
Rainer
27,093
Jackie Turley
Florida Living Realty - Hobe Sound, FL

Great post! I don't know of any Realtor that hasn't dealt with this in todays market. Thank you!

Feb 07, 2012 01:48 AM #84
Rainmaker
165,993
Tina Gleisner
Home Tips for Women - Portsmouth, NH
Home Tips for Women

Great title and of course you need to stage in this market!

Feb 07, 2012 01:49 AM #85
Rainer
37,413
Elsie Russell
Redesigns by Dee - Sherman, TX

Bravo, Janet!  I have heard all of these so many times from homeowners and sometimes (Realtors), but the "smart ones" alway see the value in Staging!  Great job!

Feb 07, 2012 01:55 AM #86
Rainmaker
723,277
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

Great list, many occasions that sellers do not realize that staging their home can help them maximize their profit more than they think.

Feb 07, 2012 01:55 AM #87
Anonymous
Kim Messina, Well Staged Interiors, LLC, New York

Simplified...thank you! Objectives are sometimes difficult to overcome, you've made it easy! 

Feb 07, 2012 01:57 AM #88
Rainmaker
376,235
Mitch Muller - Charlotte NC Real Estate
ProStead Realty Charlotte, NC CRS CDPE mitch@prostead.com - Charlotte, NC
Certified Residential Specialist

Great post Janet! I've heard all these and just heard #10 yesterday. I'm going to add this to my listing presentation. Mahalo!

Feb 07, 2012 01:58 AM #89
Anonymous
Rich

Not sure that I totally agree with staging for the sake of staging.  The chances are extremely good that the seller will have to drop the price regardless of how staged the property is.   When a comparable house down the street is selling for $100K less than the subject house because of foreclosure - staging a house (no matter how much you spend on fake flowers) will not make a difference in that case.  The buyer can basically spend tens of thousands on beautification and still come in under the seller's 'staged' environment.  I understand the concept and the value of staging.  I'm not necessarily against it.  But, it is not a panacea either.  The floor plan, location, condition, and price are still the key drivers. 

Feb 07, 2012 01:58 AM #90
Rainmaker
376,894
Jenifer Lower
Bozeman Montana Real Estate .net - Bozeman, MT
Your Dream. Our Passion.

Very well put!  Have not seen a better arguement, layed out constructively and precisely, to convince a seller it is NOT just another expense, it is THE expense that will get their home sold.

Feb 07, 2012 02:00 AM #91
Rainer
13,023
Eric & Juliana Vallée
Keller Williams - New Westminster, BC
Well said. No excuses now for not staging!
Feb 07, 2012 02:06 AM #92
Rainer
23,610
Pam Smits
Staging Fox Valley, LLC - Oshkosh, WI
Home Staging, Appleton, WI, Oshkosh, WI; Green Bay, WI

Well said!  Thanks for helping to educate the seller!

Feb 07, 2012 02:07 AM #93
Rainer
37,230
Dan Kingsley
Counselor Realty of Rochester - Zumbrota, MN
ePRO, CDPE-RANGER - Rochester MN

This is exactly what seller's need to hear, and convineintly in 10 bullet points, well done!

Feb 07, 2012 02:10 AM #94
Anonymous
Peter Michelbach

Janet, great systematic and convincing local as well as  international parameters. Thank you for sharing.

Feb 07, 2012 02:12 AM #95
Rainmaker
414,885
Paula Hathaway, REALTOR, Sr. LBA,
Douglas Elliman Real Estate - Southampton, NY
...Finding Your Place In The sun!

Janet: If a seller in todays market does not listen to the facts presented, then they are obviously NOT real sellers. The faster a real estate agent finds that out, the further ahead they are. Time wasting is the number one reason we have such a hard time making money in this business. One of the best ways to get a sale to result from a listing is to professionally photograph a completely staged property!...and that's a fact!

Feb 07, 2012 02:12 AM #96
Rainer
119,083
Vivian Gilbert
Home Staging by Vivian LLC - Potomac, MD
ASP, RESA

Hi Janet,

Great Post. I'm a Home Stager in Maryland. Here not many see the value of Staging I use all these reasons and they ust don't want to pay. Unfortunate isn't it? Slowly things are changing for the better. Thanks.

Vivian

Feb 07, 2012 02:12 AM #97
Anonymous
Anonymous

These are great reasons not to stage.NOT.

It is important to bring them into the idea slowly.  Just tell them you want to make it seem larger than it is

Also tell them that less is more and buyers sometimes have a difficulty imagining their things in the home without help  and you want the buyers looking at the house not their family photos

www.MarleneDietrichNewportCoastRealtor.com

Marlene Dietrich, Tony & Mike

Feb 07, 2012 02:12 AM #98
Anonymous
Mary Lynn

I have experienced the difference staging makes. There is no doubt it will sell a home faster and probably for more money. The hard part is getting the seller, who is already losing money, to spend more money.  I worked with Harmony Interiors here in our area. She set up some great opportunities for Realtors and Sellers. It may not cost as much as sellers and Reatlors think it does. Check into the details with a local stager. For the Mountain & Lakes Region of NE Georgia and SW North Carolina, I recommend Harmony Interiors - there is a lot of information on her site to overcome objections and help our Sellers...

http://harmonyinteriors.info/staging-faqs/

 

Feb 07, 2012 02:14 AM #99
Rainmaker
270,656
Jim McCormack
Nashville Short Sale Specialist - Jim McCormack - Edge Advantage Realty, LLC - 615-784-EDGE (3343) - Murfreesboro, TN
Nashville Short Sale REALTOR - Stop Foreclosure

Good post.  This is the classic case of sellers being penny wise and pound foolish.  Small, but well thought out investments like professional home staging can be very effective in getting a home, condo or townhouse sold for top dollar.  Since I specialize in Nashville TN short sales and pre-foreclosures my clients typically do not have the means to stage their house so I don't use home staging on my short sale listings.  However, it does make sense for retail (non-distress) listings.

Feb 07, 2012 02:14 AM #100
Rainmaker
168,692
Donnie Keller
The Reata Realty Group - Fort Worth, TX
Reata Realty - Delivering Excellence

Awesome post.  I wish more agents in our area would grow a spine and stand up or walk away from sellers who just don't get it.

Feb 07, 2012 02:18 AM #101
Rainer
31,173
Rachel Tipton
KingOne Properties International - Pawleys Island, SC

Great post Janet. I don't have a lot of experience with home staging, but this gives me a lot of insight. Thanks!

Feb 07, 2012 02:19 AM #102
Rainmaker
25,599
Susan Ani
Baird & Warner - Chicago, IL

Your responses to client objections are perfect! Thanks for this post, it will surely be helpful to me in the future.

Feb 07, 2012 02:21 AM #103
Anonymous
Teri Pytel

Well written post worth reblogging. Thanks for taking the time to share. I've seen the difference staging makes in getting a home sold but some sellers are uncooperative. I like the idea of taking the seller to other staged listings and unstaged listings so they can see the difference themselves.

Feb 07, 2012 02:30 AM #104
Rainmaker
93,519
Dana Smithers
PRES Staging Resource Centre - Vancouver, BC
PRES Staging Training, Redesign Training & Busines

Fabulous post Janet. I'll repost and hopefully hit some of my sellers!

Feb 07, 2012 02:31 AM #105
Rainmaker
395,488
Michael Collins
*ROCK REALTY|Broker|Realtor|Real Estate|WI Short Sale Agent* - Janesville, WI
CDPE, SFR , Wisconsin Short Sale Specialist Realto

This is a great title to a blog. It got my attention and will definitely intrigue potential clients.

Best of luck!

Feb 07, 2012 02:36 AM #106
Rainer
39,598
Mona Lisa Harrison
iSellHouseUpstate.com - Greenville, SC
The Help You Need To Sell Your House

Great viewpoints. As a stager,   I think I say this stuff in my sleep.

And your list explains why sellers object, why do agents object? 

Feb 07, 2012 02:52 AM #107
Rainer
36,845
Bonnie Allen
Classic Designs Home Staging - Knoxville, TN

Thanks Janet, very well spoken and to the point.  Love it

Feb 07, 2012 02:53 AM #108
Anonymous
Michael Dilsaver

Great article!  Your Caption was enough to make me read it!

Feb 07, 2012 02:55 AM #109
Rainer
169,528
Menlo Park Real Estate and Homes for Sale
Wende Schoof - Menlo Park, CA
WendeByTheBay.com - 650.504.0219 - SF Peninsula

Well said, Janet.  Most people understand the value of staging here in the San Francisco Bay Area, and for those who don't, it can be costly.

Feb 07, 2012 02:55 AM #110
Anonymous
Lisa Matthews

Janet - well said, and what a great and succinct explanation of why staging is such an important part of the sales process in our marketplace!  Thank you!

Feb 07, 2012 03:00 AM #111
Anonymous
Steve Earnshaw

Excellent post, Janet.  I think #2 hits a home run.  People will resist a $500 carpet cleaning, or spending $200 to repaint that purple bedroom, yet the first $5,000 price reduction is met with little resistance.  This is why we need 5th grade math skills and a masters degree in psychology to be successful in this business.

Feb 07, 2012 03:03 AM #112
Rainer
35,928
Melanie Thompson
Mortgage Equity Team - Lynchburg, VA
Registered Mortgage Advisor

Great post! Thank you for letting sellers see that staging is a very viable, worthwhile, and accessible option.

Feb 07, 2012 03:05 AM #113
Rainer
13,683
Bethany Poole
Ski Utah Real Estate - Salt Lake City, UT
Bella Staging & Design SLC, Utah

janet, i love this!

Feb 07, 2012 03:11 AM #114
Rainer
158,035
Rhonda Abbott
Howard Hanna - Wadsworth, OH
Wadsworth & Greater Akron, OH

All 10 points are dead-on!  Thanks for sharing your wisdom!

Feb 07, 2012 03:12 AM #115
Anonymous
Allison Simson

That is just perfect!  Thanks for sharing!  I appreciate it! 

Feb 07, 2012 03:19 AM #116
Rainmaker
54,795
Sharon Sapp
Century 21 Gold - Reading, PA
For Old Fashioned Service with Today's Results!

Great post. I don't think this can be repeated enough. i hear this so often that I thought I'd reblog it to get the message out to more people. Thanks for the concise arguments!

Feb 07, 2012 03:21 AM #117
Rainer
5,748
Cheriamor Houston
Coldwell Banker Residential Brokerage - Chicago, IL
ADPR, CNE

LOL! Numbers 7 thru 10 is amazing!! Particularly, #7: "We have no desire to remove/change our_____(wallpaper/mirrored tile, etc....)

It's really not about your desire as the sellers. YOU are desiring to no longer be the occupants of this home so the home doesn't need to be tailored to your personal desires. How this home looks from this moment forth is not about YOU...unless you want to stay here for another 6 months to 2 years!!

I'm amazed. Why do people hire a professional and then argue their professional opinion?? LOL! Geesh! These were really great points, Janet!

Feb 07, 2012 03:25 AM #118
Anonymous
Blair Warner- Upgrade My Credit
Great little article. I passed it on to my stager-referral partner.
Feb 07, 2012 03:26 AM #119
Anonymous
Martha Hoffman

Great article and so ture!! I do Home Staging in Silicon Valley if any one needs to stage a listing there :-))

Martha - New Life Staging - (408) 348-9004

Feb 07, 2012 03:28 AM #120
Rainer
41,000
Diana Roca
Century 21 Camelot Realty Inc. - Cape Canaveral, FL

You made me laugh.

Feb 07, 2012 03:29 AM #121
Rainer
5,748
Cheriamor Houston
Coldwell Banker Residential Brokerage - Chicago, IL
ADPR, CNE

I'll reblog as well, Janet! I love your way of thinking. This was a very intelligent post.

Feb 07, 2012 03:30 AM #122
Rainmaker
439,625
Sally Weatherley
EXIT STAGE RIGHT - Vancouver, BC
Vancouver Home Staging, Home Stager Vancouver, B.C

Janet - Congrats on the Feature!  This is a very comprehensive list of home owners' objections to staging.  Hiring a Stager is key when selling your home.  Stagers look at a property with a fresh set of eyes and can turn many negatives into positives!

Feb 07, 2012 03:37 AM #123
Rainer
78,462
Donald Tepper
Long and Foster - Fairfax, VA
DC area investor helping heirs of inherited homes

Excellent post. I agree with all the points. My only--not disagreement, but perhaps point of clarification--addition is that staging isn't designed to make the home more liveable for either the seller or the buyer. It might, but that's not the goal, and often it doesn't.

That's really the issue/the counterargument to some of the points that buyers raise. As you correctly say, "Staging is preparing your home for sale and creating a home that buyers want to buy." Not even creating a home that buyers want to live in.

A quick story: When I was in high school, I was on the "It's Academic" team (familiar, perhaps, to some folks along the East Coast). It was a quiz show--three teams of three students each, from three different high schools. I remember when I got to the studio where the show was taped, how tacky and flimsy the set was. The staging. It was plywood and cardboard. There were cables and wires snaking across the floor, out of view of the cameras. The colors were garish. But--and this is the point--to the viewers watching the show at home, it all looked sleek, professional, and permanent. The goal of the show's producers was not to create a high-quality, well-constructed set. Rather, it was to create the set that would project the image they desired to the home viewers.

The goal of home staging is the same. I'm not saying that the quality of items should be shoddy or cheap. Rather: The goal of staging is to best appeal to the buyer. It's not liveability. It's not to reflect the personal tastes of the sellers (no matter how good they might be). It's not even to present a property that the buyers could move into seamlessly. It's to present the property in a way that's most desirable to buyers.

Sometimes I think that message has to be more clearly conveyed to sellers.

Feb 07, 2012 03:38 AM #124
Anonymous
Karen Gray Plaisted

Janet I love your #2 reason!! Great post

Feb 07, 2012 03:43 AM #125
Rainmaker
277,930
Franklin & Brentwood, TN Homes Mike Nastri - Rodney Kennedy
Keller Williams Realty - Franklin, TN
It matters to us as much as it matters to you.

Great post, it is so much more effective by presenting consequences for NOT staging.

Feb 07, 2012 03:51 AM #126
Rainer
7,182
Felicia Frazier
Staging by DWELL - Columbus, OH

Well said.  I'm in agreement and reblogging! :)

Feb 07, 2012 03:51 AM #127
Rainmaker
122,773
Ben Ganje + Partners
Lakes Sotheby's International Realty - Minneapolis, MN
Minneapolis Market Leader

Seems like buyers are either looking for a bank owned dump or a move in ready home and understand the premium involved in the two.  Great post!

Feb 07, 2012 03:51 AM #128
Rainmaker
120,210
Sean Williams
AcklesWilliams of Semonin Realtors - Louisville, KY
Your Louisville Realtor

Awesome blog! You hit the nail on the head with every potential sellers response. I think the biggest thing most sellers dont think about is the Price Reduction vs. Staging Costs.

How exactly to the staging costs work? Per month?

Feb 07, 2012 04:00 AM #129
Rainmaker
1,320,927
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

I love your list. I wish staging had come into use back when I was still selling. It would have made the job SO much easier. Since it wasn't, I always preferred selling vacant homes - at least they weren't full of clutter.

Feb 07, 2012 04:22 AM #130
Rainmaker
1,288,200
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

Very well done & right on target. I agree that the staging is often less than the first price reduction.

Feb 07, 2012 04:46 AM #131
Rainmaker
429,379
Marianne Bandy
The Bandy Team - EXP Realty - Parker, CO
CRS, GRI, Certified Negotiation Specialist

Great post! Thanks.

Feb 07, 2012 04:58 AM #132
Rainer
85,658
Kathy Booth, Setting the Stage
Setting the Stage - Newmarket, ON
Home Staging and ReDesign Professional

I have heard most of these objections.   Love the post!

Feb 07, 2012 05:00 AM #133
Rainer
22,753
Maggie Wong
Keller Williams Realty - Cupertino, CA

Great post, Janet.  It is so true.  Thank you for sharing.

Feb 07, 2012 05:07 AM #134
Rainer
2,443
Debrasue Stutts
Century 21 All Islands - Waikoloa - Waikoloa, HI

Aloha Janet,
You couldn't have said it better! As a virtual tour photographer, I run into all sorts of things. If your sofa has a pet stain on it and you find it necessary to cover it with a sheet or something, please try to use something that matches and will not stick out and shout, here I am! The tan microfiber upholstery with a lavender sheet blew the whole ocean view...guess what that does for buyers?

Feb 07, 2012 05:13 AM #135
Anonymous
Joan Carrier

Very good and to the point. Today people do not have the time to overlook the seller's inability to put is all away and show off the lovely home they  have to sell. If sellers are serious about selling they will get their home prepared for this market or reduce their price later and them stage it. Thank you for the way you presented it. It is a good way to keep it front and center.

Feb 07, 2012 05:17 AM #136
Rainer
236,081
Kelly Hopper
CENTURY 21 Real Estate Center - Kenmore, WA
Collaborator. Navigator. Negotiator.

Great Post! I've reblogged! Very helpful reverse psychology. It's a new market, and time & time again I've been out with buyers who quickly "connect" with a staged property over a vacant one. Thanks again for your list, Janet!

Feb 07, 2012 05:19 AM #137
Rainmaker
359,900
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Janet, I just had to come back and congratulate you for this blog post being the headline with ARs newsletter today.  Awesome indeed.  Way to go getting the word out!!!

Feb 07, 2012 05:51 AM #138
Rainmaker
501,345
Carolyn Roland-Historic Homes For Sale In Delaware and S. Chester County PA
Patterson-Schwartz Real Estate - Wilmington, DE
Carolyn Roland, GRI, CRS

You must have gotten this list from some of my sellers who are following the script!

Feb 07, 2012 06:14 AM #139
Rainer
67,012
Carmela Abella
Abella Home Staging & Redesign - Port Jefferson Station, NY

Great article Janet and so true!! I don't understand the way sellers think!!

Feb 07, 2012 06:26 AM #140
Rainer
39,378
Caroline Fitzgerald - BestPreppedListings.com
Real Estate Client Prep - Richmond, VA

Great post, Janet! That is exactly why I satrted my business (not a staging business!)...to help real estate agents educate their sellers on not just what they should do to prep their house for sale but WHY and HOW as well! Too often, the seller doesn't "get" what house prep really entails...we explain it all to them just as you did here. Great post!!! Thanks!

Feb 07, 2012 06:29 AM #141
Anonymous
Tracy

Thanks for posting this, Janet. Love it! It's clever that #10 in the article refers back to #1. You can see the list of objections to professional staging as an endless loop!

Probably the one thing we stagers and designers all have in common is the ability to envision something that is not already there. With that, and with the purposeful focus and drive for our client who needs to sell his home quickly, and for as much as possible (the two go hand in hand) we are most effective at what we do. We bring home sellers more control of the market. Doesn't everyone want that?

I once worked with a client who had a broken radiator return in the two-story foyer entry. Now this was a high priced home in an upscale Boston location, yet he didn't seem concerned. When I mentioned it, he said just to hit it with some paint. The radiator was obviously bent and broken, and this was one of the first things you saw upon entering the home, and we had revamped the whole downstairs with shiny new rental furniture that was to scale to make sense of the traffic flow, and beautifully colored neutral paint for two story walls and trim. In other words, a lot of work! We convinced him to replace it, and my team quickly took care of it for him. We also used a dramatic palm to distract from the fact that there was a radiator there which made a huge impact.

Another client wanted to leave his portable sauna in the master bedroom, which ate up about a third of the space! He conceded to take it down, which turned it into an open airy room. Then we put in a vignette sitting area with use of a view there. What a difference!

It seems to boil down to how motivated our client is to sell, and how good we are, not just at staging, but answering all the objections to staging, and quantifying the sum total toward the end result. There are a lot of pieces that add up to staging.

Will reblog- onward and upward! 

Feb 07, 2012 06:38 AM #142
Rainmaker
791,472
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging that Sells Portland Homes"

Hi Janet ~ Wow!   What a great post and I'm delighted to see that's it's Featured and has so many comments, too.  I plan to reblog this because I want my local readers to see your excellent reasons for staging their home :-)

Feb 07, 2012 06:46 AM #143
Rainmaker
233,275
Elisa Uribe Realtor #01427070
Golden Gate Sotheby's International - Oakland, CA
California Homes for Sale in the East Bay

Ithink the only time not to stage a home is when there are tenants in it;)

Feb 07, 2012 06:57 AM #144
Rainer
128,015
Frank Iglesias
Working With Houses, LLC - Atlanta Real Estate Investments - Lawrenceville, GA
Atlanta, GA Real Estate Investor

I think this post made my day!  

Feb 07, 2012 07:07 AM #145
Rainer
4,272
Erica Wiltshire
Hoffman Parkin Urban Realty - Minneapolis, MN
Urban Realtor

This is great. I'm dealing with the issue right now.. I've already put my own time and money into some staging. Hoping the feedback they are getting from buyers will hit home.  It really needs to be part of the listing presentation and that's something I will incorporate immediately!

Feb 07, 2012 07:15 AM #146
Rainer
103,317
Marsha Cash
RE/MAX Advantage - Stockbridge, GA

Great way to present the information.  Thanks for sharing.

Feb 07, 2012 07:19 AM #147
Rainmaker
134,493
Geoff Grist
Mosman Neutral Bay Realty, Sydney Australia - Sydney, AU
Author of Sold Above Market book

So true, Janet, so many owners think that if they just go and buy some new towels and a rug, they have staged their own home.

Feb 07, 2012 07:27 AM #148
Anonymous
Grace Krobo-Edusei
Bottom line is that the property is sold in the shortest possible time and at the best desired price. So i would do whatever I need to get that done. It's all about impression. Isn't it? Staging is a great marketing strategy!
Feb 07, 2012 07:29 AM #149
Rainmaker
100,621
Risa Liebster
Ramsey-Shilling Associates - Los Angeles, CA
Toluca Lake Real Estate

Janet, Thank you for breaking it down and telling it like it is!

Feb 07, 2012 07:40 AM #150
Anonymous
Dianne Click, Bozeman Broker Group

Those objections are spot on, Janet. I've heard them all before.  It's curious though... at first home sellers have some resistance to letting a stager into their lives. But after the process they learn so much about themselves and are actually thankful for the advice.  It's like a therapy session for some sellers! Good job.

Feb 07, 2012 07:52 AM #151
Anonymous
Deborah Stepanek
This is such a great article it is so true, Sellers just need to answer one question when they go toi look at homes do the react to the new model homes with oh wow. This is beautiful or this is nice, or I like the way it feels. Well that's what staging does. It makes the buyer see what could be with a different perspective and if your a seller. Don't you want ever buyer coming in to see the home to say wow? It won't be on the market long and isn't the goal. stagers are trained to create the wow factor. Thank you Deborah Stepanek Certified Home Stager College Station Tx 979-277-4422
Feb 07, 2012 07:56 AM #152
Rainer
279,297
Sue Ellett
Better Homes and Gardens Real Estate ~ Paragon Property Group - Marble Falls, TX
Marble Falls, & Austin, TX, Lake Travis, Lake LBJ

Great post and like the turnaround...!

Feb 07, 2012 08:07 AM #153
Rainmaker
543,576
Maria Gilda Racelis
Home Buyers Realty, LLC-Manchester, Bolton. Vernon,Ellington - Manchester, CT
Home Ownership is w/in Reach. We Make it Happen!

Hi Janet: Thanks for posting this. Another article worth saving to counter seller's objection and to expedite the process of selling the home.

Feb 07, 2012 08:23 AM #154
Rainmaker
221,072
Jirius Isaac
Isaac Real Estate &TriStar Mortgage - Kenmore, WA
Real Estate & loans in Kenmore, WA

It is amazing to me how much resistance there is with almost evryone about the necessity for staging.

Feb 07, 2012 08:59 AM #155
Rainmaker
320,024
Melissa Brown
Helen Adams Realty - Charlotte, NC
Realtor - South Charlotte NC Homes for Sale

Janet - such a clever post, as everyone has agreed!  You surely hooked me with the title.  This is worth a re-blog!  I don't know why it's so difficult to get sellers to agree to staging.

Feb 07, 2012 10:21 AM #156
Rainer
103,873
Valerie Baker
Exit Real Estate Professionals - Spokane, WA
Spokane Realtor

Great post! Will be a great one to share with sellers who need to hire a stager!

Feb 07, 2012 10:39 AM #157
Rainmaker
426,416
Patty Clark
Metro Brokers/Morningside Homes, LLC - Denver, CO
Helping Families Make the Right Move

I'm going to make this list part of my listing presentation.  Good Job on this post.

Feb 07, 2012 10:41 AM #158
Rainer
5,241
Carol Cappelletti
Corcoran Group - New York, NY
Licensed as Carol Scott Cappelletti

Janet it could not have been told better.  Many thanks!

Feb 07, 2012 11:43 AM #159
Rainer
418,894
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Amazing how most sellers are reluctant to follow the advice of their agent about staging because of the cost yet still want to sell at their desired price. However, they will drop their price up to 5% or more when no offers are made with heavy activity. Excellent illustration but why are most sellers not staging?

Feb 07, 2012 12:09 PM #160
Anonymous
Cynthia Massari

Loved #9.  In my experience, Buyers don;t want to make thier own carpet and flooring choices.  If they feel they need to change it, the price comes down, and just like you said, it is a deep discount for the inconvenience.  On the other hand, if the carpet and paint are updated, the Buyer still may want to change, but he doesn't look to the Seller for a hand out to do so.  In their eyes, it is more a matter of personal taste, than a must change becuase of lack of quality,

Feb 07, 2012 01:44 PM #161
Ambassador
3,576,235
Praful Thakkar
eXp Realty - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

In fact, loved all the reasons on why one SHOULD stage the home - and yet, less than 1% of sellers do that!

It may not have been needed in THOSE days - but now, it seems it is a must! If the sellers want the BIG BUCK, they better spend some!

Feb 07, 2012 02:01 PM #162
Rainmaker
1,427,902
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Good post.  I think these days banks are too cheap and short sellers do not care.  But I see the value.

Feb 07, 2012 02:35 PM #163
Anonymous
Mary Pat Munding

What a great psot and so true, I wish seller's could read all your reasons and maybe then they would get it.  thanks!

Feb 07, 2012 03:25 PM #164
Rainer
374,662
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Janet,

Great points.

Feb 07, 2012 03:25 PM #165
Rainmaker
2,198,020
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Janet - Thank you for sharing detailed quality information on ten reasons not to stage your home.

Feb 07, 2012 03:52 PM #166
Rainmaker
590,284
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

This is a great post.  I will say I am not an agent that suggests staging to my sellers - we do a lot of short sales - but this is a pretty convincing list.  -Kasey

 

Feb 07, 2012 04:16 PM #167
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hello everyone--Oh my gosh I am blown away by all the comments this post has received.  I have been working all day on a redesign project and just came home and saw these 100 additional comments.  Plus I have dozens of emails requesting permission to reblog/reprint. 

I am overwhelmed and so grateful that you find such value in what I have written.  I am delighted if it helps you convince just one additional seller of the value of home staging.  That multiplied by all of you, and the 6500 people who have read this post, means that more buyers can actually find properties they like and want to buy more quickly, and that sellers can sell faster and for more money. 

I hope you will understand and respect the fact that I am not answering all additional comments individually.  Time is not on my side in that regards and for many of you it is already Wednesday morning as I type this.  Please know that I am truly moved by this response and to all of you I say a huge Thank You. 

If you have asked for permission to reblog or use this post in your business, please consider this a blanket "Yes".  I will reply to all the individual emails I have also received. 

In the next comment box I will reply to anyone who asked me a specific question.

Again, I thank each and every one of you for your kind words and support. 

Feb 07, 2012 04:19 PM #168
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Marilyn--to find a stager in your area, please check the directories in these two organizations:  RESA (www.RealEstateStagingAssociation) or Home Staging Resource (www.hsr.com). 

Hi Rich--I agree with you that staging is not a panacea--not for overpriced properties with unrealistic sellers.  And, yes, foreclosures are still hurting most property values, however, we are starting to see banks staging homes in some parts of the country.  Here I see the gorgeous homes and the REO's or deeply discounted properties selling like hot cakes.  Those in the middle--great candidates for staging--linger and suffer multiple price reductions.  While staging isn't the answer for everything, it certainly would make a huge difference to the majority of home sellers out there right now. 

Hi Sean--I think your question about staging costs is best addressed by a stager in your local area.  The costs vary around the country and whatever I tell you about Maui pricing will not be reflective of your market.  You can see the links above in this comment block to locate local stagers in your area.

Hi Kimo--I wish I had a fantastic answer to why more sellers don't stage.  I think it's a multitude of things and I've asked that question a lot of times to those who didn't stage.  Maybe the subject of another post one day if I ever indeed find out!

 

 

Feb 07, 2012 04:38 PM #169
Rainer
126,370
Marlis Landreth
Retired - Tucson, AZ
Retired Tucson Realtor

So, Janet, I'm guessing my client who still have their Christmas trees up would probably be a big no-no?  Some people just don't get it.  Great points.

Feb 07, 2012 05:35 PM #170
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Marlis--greetings to Tucson, which is where I lived before moving to Maui.  I suppose some clients consider Christmas trees as "accessories"; however, I am certainly clients will wonder what else is not done in the house if the seller doesn't have time to remove their holiday decorations. 

Feb 07, 2012 05:43 PM #171
Rainmaker
177,787
Karen Steed
Tallapoosa, Bremen, Waco, Buchanan, Temple, Carrollton - Tallapoosa, GA
Associate Broker Haralson Realty

Janet - Congrats on the feature and all the great comments!  You have really made the point for staging.  It does make a house show better, and in this market it may be the deciding factor for a sale.

Feb 07, 2012 11:32 PM #172
Rainmaker
481,819
Sylvie Stuart
Realty One Group Mountain Desert 928-600-2765 - Flagstaff, AZ
Home Buying, Home Selling and Investment - Flagsta

You got me with the title! Great list! Very convincing on why staging is a great strategy to get your home sold.

Feb 07, 2012 11:53 PM #173
Rainmaker
426,123
Kristine Ginsberg
Elite Staging and Redesign, LLC - Short Hills, NJ
NJ Home Stager

Janet - I was so relieved to see this was your post ( an excellent stager) and what a clever title to draw everyone in! You are spot on in everything you suggest and clearly explain why staging a home is a new and effective marketing tool that makes a huge difference in how a home will show on MLS and in person! Kudos to you girl and I'm so glad this was featured and received so well by Realtors! Any seller who sees before and afters will get why staging is so critical in today's market!

Feb 08, 2012 12:18 AM #174
Rainer
22,903
Eric Thomas
Cape Cod & Islands Keller Williams Realty - Mashpee, MA
The Real Estate Doctor

Nice Job.. I'm going to save this post and refer it to any sellers who ask the question.."Why should we stage our home"

 

Thanks

Feb 08, 2012 01:08 AM #175
Rainer
72,354
Marian Lake Walker
Staged 2Gain - Inverness, FL
Home Stager Florida, Home Staging Central Florida

Hi Janet,

I agree with the others, excellent info that deserved to (did!) get featured.

Sometimes I think this market/sellers are different but I see it's true of most places. 

Thanks for putting it so well,

Feb 08, 2012 01:09 AM #176
Rainmaker
48,352
Sharon Tudor Isler
ERA Landmark Real Estate - Bozeman, MT
TWO Generations Serving ALL Generations

Thanks so much, Janet.  Appreciate your post and your kind response.  I know it's going to help me and my clients!

Feb 08, 2012 01:39 AM #177
Rainmaker
169,635
Roberta Kayne
Dublin & Central Ohio Homes - Dublin, OH
CRS, ABR, SFR, RRS, Realtor, Re/Max Affiliates

Excellent post Janet!  I just re-blogged.  Appreciate the top 10 objections to share with my sellers!

Feb 08, 2012 02:02 AM #178
Rainmaker
207,810
Peggy Wester
Realty Executives Integrity - Grafton, WI
Real Estate Agent Ozaukee & Washington County

Hi, Janet -- came across this in a re-blog but wanted to stop by to say "thank you" for posting this. I admit, I've had trouble over the years trying to justify the cost of staging to sellers; however, this post clearly outlines the reasons every seller should stage. I'd like to  include this as part of the package I give my sellers, if that's okay. Outstanding post.

Feb 08, 2012 02:21 AM #179
Rainer
253,434
Kathy Burke
Sensational Home Staging~~Danville, CA - Danville, CA
S.F. East Bay Home Staging

Janet....this went A/R "viral"....GREAT Post and congrats on the Feature!!

Feb 08, 2012 07:20 AM #180
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Karen--Thank you so much.  In my experience, when there is so much inventory on the market the properties that stand out the most get sold the fastest. 

Hi Sylvie--thank you.  Hard to believe a stager would write a post with that title.

Hi Kristine--I thought since sellers seem to be looking for reasons not to stage, this was the perfect title for them to Google. 

Hi Eric--many other Realtors are using this for the exact same reason.  Great, and happy to help overturn some of those objections. 

Hi Marian--thanks.  There are certainly areas of the country where staging is more well received than others.  However, it appears the objections are universal. 

Hi Sharon--you are so very welcome.

Hi Roberta--thank you for the reblog and glad to help shoot down some of these recurring objections. 

Hi Peggy--thanks, and please feel free to use this material.  Every place each of us can help support staging is great for me and the entire industry. 

 

Feb 08, 2012 07:23 AM #181
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Kathy--thanks.  Yes, this post went viral.  I am totally blown away by the response.  Still replying to emails and phone calls. 

Feb 08, 2012 07:45 AM #182
Rainer
116,218
Ric Mills
Keller Williams Southern Az - Tucson, AZ
Integrity, Honesty, and Vast Real Estate Knowledge

Stagging works on the mid to higher range and can lead to quicker sales and better offer.  Getting the sellers to pay for it in a down market is always a challenge. 

Feb 08, 2012 08:03 AM #183
Rainmaker
244,265
Jay O'Brien
RE/MAX Revolution - Kansas City, MO
Kansas City : Social Media Guy

What a great explanation to sellers! I would love to include this in my listing presentations! Nice post, Janet!

Feb 08, 2012 08:12 AM #184
Anonymous
Anonymous

Hi Janet, gret post.  I especially like #2 about the cost being less than the 1st price reduction. lol

Feb 08, 2012 08:28 AM #185
Ambassador
426,748
Rich Cederberg
eXp Realty - Albuquerque, NM
eXp Realty Agent Albuquerque

Janet #2 is so very true and a fact that many sellers don't understand.  Thank you for putting it into terms we can all understand.

Feb 08, 2012 09:04 AM #186
Rainer
52,750
Bonnie and Melinda
Re/Max Premier, Realtors - West Hartford, CT
Your West Hartford Real Estate Specialists

Great post, and so true! I think we've heard each of these excuses at least once. We had a house that we prepared a market analysis for, recommended staging, and afterwards listed the house for $40k higher. And it sold in multiple offers in a few days (it didn't appraise, but the Buyer loved it so much they bought it anyway!) It amazes us that some Sellers won't pay to stage a house, but will take price reductions.

Feb 08, 2012 09:19 AM #187
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Ric--I agree with you.  The odd thing is that I would think sellers would want to maximize whatever money than can receive for their homes in this down market.  There are lots of "staging" items sellers can do that don't cost a lot of money but can have very big returns.

Hi Jay--thanks very much, and please feel free to use this post to promote staging!

Hi Rich--thank you and you're welcome!

Hi Bonnie and Melinda--everything you wrote is so true about a well-staged home.  For whatever reason, though, sellers have not seemed to catch on to this fact.  Every time I see a price reduction I am beyond baffled (well, except for those that started way overpriced!). 

 

Feb 08, 2012 09:39 AM #188
Rainmaker
679,349
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Staging Professional

Janet! congrats ! you did good girl! Well written and oh so true!

Feb 08, 2012 10:57 AM #189
Rainer
29,675
Jeff Birchmore
Sutton Group - Premier Realty (2008) Ltd., Brokerage - Ottawa, ON

Great way to phrase the information you've presented Janet.  Well done, and Thank You!

Feb 08, 2012 11:09 AM #191
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Janice--thanks so very much!!!!

Hi Jeff--you are so very welcome. 

Feb 08, 2012 12:10 PM #192
Rainer
4,513
Bryan B
Virtual Staging Solutions - Austin, TX

Some great points. It seems that a lot of the objections to staging is the time and cost involved with renting furniture and hauling it into the house and back out of the house and paying every month to rent furniture. If you are in this situation you should really check out virtual staging. For as little as $65 per photo the whole staging experience becomes even simpler and worth trying out at least once. 

Good luck!

Bryan
VirtualStagingSolutions.com 

 

VirtualStagingSolutions

Feb 08, 2012 04:08 PM #193
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Bryan--I am always intrigued with virtual staging and I think staging, no matter whether virtual or "real" is always a benefit to sellers. 

Feb 08, 2012 05:14 PM #194
Anonymous
Debra Rosser

Love, love, love your post.  Can I repost? 

Feb 09, 2012 02:00 AM #195
Rainer
298,354
Lehel Szucs
All Seasons Real Estate, Inc. - Covina, CA
REALTOR of choice

you made some very good points ... I shall keep and use with my clients

Feb 09, 2012 02:26 AM #196
Anonymous
Kathryn Swan, ASP, IAHSP

As an Oklahoma Accredited Staging Professional, I was also HOOKED by your blog’s title and agree with everyone else you did an outstanding job of informing potential sellers of the value of staging.  In today'market, staging is an essential ingredient to help the seller get a competitive edge which equates to a faster sale and potentially more money.

I loved Brad’s comment about “Never enough time to do it right, but always enough time to do it over.”  Sellers must remember that when they put their property on the market, it becomes a commodity even if they are living in it.  Serious sellers will heed the advice of the Realtor and seek out a qualified Stager.

Marilyn, another excellent source for finding a qualified stager is www.stagedhomes.com.  This international site attracts SEVEN MILLION hits a month and has stagers worldwide.

Janet, I am so new to AR that I am not familiar with all the terms about reblogging, etc. BUT definitely would like to direct potential clients to your blog and reblog if that is possible.

Feb 09, 2012 03:45 AM #197
Rainmaker
682,797
Jill Sackler
Broker Associate, Charles Rutenberg Realty Inc. "Said and Done!" - Long Beach, NY
LI South Shore Real Estate - Broker Associate

Bookmarked. I'm too late to suggest but this is really great. I think I'll make copies and hand them out to clients.

Feb 09, 2012 05:46 AM #198
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Debra--yes, please feel free to repost.  Let's keep spreading the word about the value of staging. 

Hi Lehel--thank you and I do help it assists you with clients.

Hi Kathryn--welcome to Active Rain.  Yes, please feel free to reblog and thank you.

Hi Jill--thanks.  Yes, please pass them along to clients.  Let's remove the objections before they arise. 

Feb 09, 2012 07:17 AM #199
Rainmaker
394,352
Debra Gould
Staging Diva / Six Elements Inc. - Toronto, ON
The Staging Diva

Janet, Congratulations on an excellent post and very well deserved attention for it.

You've nicely summed up the silliest reasons most people give for not staging and why their homes are still sitting on the market months later.  Let's hope many real estate agents take this to heart and share the info with their clients.

Thanks for writing this!

Feb 09, 2012 07:56 AM #200
Rainer
170,724
Robert Butler
Aspect Inspection - Montreal West Island, QC
Montreal Home Inspector | Aspect Inspection

Your title certainly reeled me in. opps, that went viral! Great article.

There will always be objectors and you seem to have hit all the pet excuses. Right on.

Feb 09, 2012 10:14 AM #201
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Debra--thank you.  The compliments from the expert are most certainly appreciated!!!  I do hope lots of people are taking notice.

Hi Robert--Yes, you are right about the objectors and I can only hope that enough people read this that we can convert some to believers!

Feb 09, 2012 11:55 AM #202
Rainmaker
638,623
Cindy Bryant
Redesign Etc. Home Staging - Houston, TX
"Houston Home Staging Pros"

Fantastic post!  Real estate agents and stagers hear this alot.  Excellent repsonses from you.  I have re-blogged as well.  Congrats, I don't know if a stager has ever rec'd so many comments!

Feb 09, 2012 05:21 PM #203
Rainmaker
452,189
Shar Sitter
Rooms With Style - Minneapolis, MN
Home Staging and Redesign Minneapolis/ St. Paul, M

I saw your post on the Daily Drop and just didn't get time to stop by. Look at all the comments!! I am going to link to your post on my FB page, etc!

Feb 10, 2012 12:19 AM #204
Anonymous
Mary S
Love this! You hit all the most imp points. I'm going to use this as well w my customers. Mary Scalli. ASP Home Stager in the Houston area. Simple Elegance
Feb 10, 2012 03:09 AM #205
Rainer
146,617
Barb Hutson
Sonoran Accents Home Staging & Redesign, Phoenix Metro, AZ. - Phoenix, AZ
Phoenix Home Stager, Redesign Expert 480-216-7182

Great Post, Janet!

These are all phrases all too familiar to those in the real estate industry.  If you breath, you've heard at least some of these.  It's all about educating the public and making staging an industry standard.

Feb 10, 2012 03:12 AM #206
Rainer
4,133
kelly arent
Copper Roof Interior Redesign & Home Staging LLC - Saint Joseph, MI

Janet....awesome post!  Superb attention you have created for us stagers!!  Can't wait to read your next post!

 

Feb 10, 2012 03:13 AM #207
Anonymous
Katie Jackson
Great set of resons. Never really thought about it like that.
Feb 10, 2012 04:10 AM #208
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Cindy--yes, I think Realtors and stagers hear these all the time.  Good for sellers to know that their "reasons" are neither unique nor "reasonable".

Hi Shar--thanks.  I have been pretty overwhelmed with this response. 

Hi Mary--thanks.  Yes, please feel free to use it with some of those reluctant sellers.  

Hi Barb--I would love it if I live long enough to see staging become an industry standard.  Educating sellers is the first step in this process. 

Hi Kelly--thanks so much.  I am delighted to help everyone in this industry who constantly runs up against these objections. 

Feb 10, 2012 01:21 PM #209
Rainer
55,247
Christine Blaski
RE/Max Properties of the Summit - Frisco, CO
Frisco, Summit County CO Realtor

What a clear way to summarize staging benefits. There are some great points here for real estate brokers and Sellers! I will reblog for sure. 

Thank you.

Feb 11, 2012 05:04 AM #210
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Christine--thank you very much.  I hope many sellers get the message because staging is a great alternative to repeated price reductions in this market. 

Feb 11, 2012 05:59 AM #211
Rainmaker
213,846
Michelle Finnamore
Vaughan and Toronto GTA - Vaughan, ON
Preparing your property for sale

Hi Janet, just read this post now. This dialogue should be in every agents listing proposal. Your thoughts explain clearly and effectively the benefits of staging a home and why it should be done.

As the old saying goes... don't sell the steak, sell the SIZZLE! 

 

Feb 11, 2012 06:22 AM #212
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Michelle--thanks.  With so much "steak" on the market it's on the the sizzle that will sell!!

Feb 11, 2012 06:54 AM #213
Rainer
28,915
Sharon Sein
Sein Organizing Solutions & Home Staging - Feasterville Trevose, PA

Janet, you nailed it! I just love your "reasons" not to stage. Well done!

Feb 14, 2012 01:53 AM #214
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Sharon--thank you, so glad you enjoyed them. 

Feb 14, 2012 03:14 AM #215
Rainer
19,499
Rebecca McArdle
Stunning Staging & Redesign, LLC - Fort Wayne, IN

Excellent list Janet!  I saw this when you first posted it, but I've seen it re-blogged several times now, it's a hit!  Thanks for sharing it :-)

Feb 16, 2012 08:04 AM #216
Rainer
19,499
Rebecca McArdle
Stunning Staging & Redesign, LLC - Fort Wayne, IN

*disregard the 'but' in my sentence...

Feb 16, 2012 08:08 AM #217
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Rebecca--thanks so much.  I am delighted to see so many people have enjoyed the article. 

Feb 16, 2012 08:58 AM #218
Anonymous
Melinda Flynn

GREAT ARTICLE! Thanks for posting!

Feb 18, 2012 02:03 AM #219
Rainmaker
77,762
Kevin Wood,
Keller Williams Southern Arizona - Tucson, AZ
Tucson, AZ Realtor

excellent title. How can we "NOT" respond to this. Great content and marketing!

Feb 18, 2012 12:16 PM #220
Rainer
10,898
Jerry Charlton
Remax Realty Professionals - Calgary, AB

I love this tongue in cheek stuff. 

Calgary Realtor 

Feb 19, 2012 10:43 PM #221
Rainmaker
395,820
Kerry Lucasse
eXp Realty - Nest Atlanta Team - Atlanta, GA
Your Nest Atlanta Real Estate Consultant

Great post, Janet!  A little reverse psychology always works on me -- LOL!

Feb 20, 2012 01:06 PM #222
Rainmaker
134,031
Marcia Kramarz
Re/Max Executive Realty - Medway, MA
CDPE,LMC,CBR

Well, I think this is the longest line of comments I've ever seen !  Great Post .. Thanks

Feb 21, 2012 10:12 AM #223
Rainer
61,016
Ron Cooks
The Real Estate Marketplace - Killeen, TX
Texas Real Estate, Ft Hood/Killeen Homes for Sale

Janet, Excellent Blog! One would be hard pressed to refute the points you made about staging their home.  Great Job!

Feb 21, 2012 04:51 PM #224
Anonymous
anna topolinsky

Fantastic post and I have heard all 10 objections and have tried to answer with the similar answers!!! It really is difficult to listen to home sellers not willing to invest in a minimal staging fee but are willing to loose thousands of dollars off a price reduction!! 

The only conclusion I can think of is that home sellers have a difficult time opening up their wallets for staging because they actually have to "SPEND" the money.... whereas loosing it off the selling price is "ON PAPER" so to the home seller they havent "SPENT IT "out of pocket.

I had a home seller that insisted that she did not have the money to stage or implement any changes we had suggested. Upon selling almost a year later she  took a $30,000.00 loss on the selling price!!! In her mind she still insisted that she had not "SPENT" any money out pocket,  and although she sold for less, she still sold for much more profit than what she had purchased the home for originally. How mind boggaling is that??? This homeonwer decided that loosing $30,000.00 was better than spending a small  amount in staging....

I guess money lost on paper is easier to loose than money that you have to spend out of pocket?????

 

Feb 26, 2012 06:37 AM #225
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Melinda--you are welcome and thanks for commenting.

Hi Kevin--thank you and greetings to Tucson, which was my home for 8 years before moving to Maui.

Hi Jerry--so glad you enjoyed it.  I enjoyed writing it.

Hi Kerry--thanks and I hope the reverse psychology works on sellers, too. 

Hi Marcia--I don't know about the number of comments, but it has been fun responding to all of them.

Hi Ron--thank you so very, very much.

Hi Anna--I totally agree with you and have yet to figure out why it is easier for sellers to take several price reductions totaling so much more than staging would have ever cost and still continue to consider staging as an option to yet another price reduction.  

Feb 26, 2012 07:06 AM #226
Rainer
59,987
Welcome Home Staging & Furniture Rental
Valesca Bogard - Roseville, CA

Well Done Janet ! I will take the opportunity to spread your talent with words... Thank you !

Mar 02, 2012 11:53 AM #227
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Valesca--thank you so very much for such a kind comment!!!!

Mar 02, 2012 12:39 PM #228
Rainmaker
292,597
Christina Sanchez Hood
Mountain View, CA
#SiliconValleyHOODS | Inspired Living

Janet, that is one post on why not to stage your home! 

I look forward to sharing it with my sellers!

Apr 26, 2012 10:46 AM #229
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Christina--Thanks.  Hopefully it will help some sellers. 

Apr 26, 2012 12:54 PM #230
Rainer
39,785
Shuki Haiminis
Lofts.com - Boston, MA

Staging lofts is so important as most people have a hard time visualizing open spaces.

 

 

Apr 26, 2012 09:48 PM #231
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Shuki--You are so right.  Thanks for commenting. 

Apr 27, 2012 05:44 AM #232
Rainmaker
119,811
Ben Gerritsen
Mortgage Miracles Happen, NMLS ID: 1289680 - Ogden, UT
Mortgage Loan Originator

Many people don't realize that the house they live in is not some other persons prospective buyers dream home.  They need to get rid of the clutter, organize, update the 1960 / 1970 bathroom & kitchen people want to feel like the house that they want to buy is not what someones clutter. To get the price you want is different from what someone else perceives. Value has to be there.

May 05, 2012 12:37 AM #233
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Benjamin--I think you said that perfectly about a seller's home not being the buyer's dream home--and staging is all about making it into a buyer's dream home. 

May 05, 2012 10:18 AM #234
Ambassador
724,228
Sheldon Neal
Bergen County, NJ - RE/MAX Real Estate Limited - Maywood, NJ
That British Agent Bergen County NJ

Janet ! I have 3 words for this post ..... Fab You Luss !!!!

Terrific points, and brilliantly presented.

Bravo, and very worthy feature !

 

(and 240 comments???? WOW !!!! Well done !!!!)

Sheldon

May 26, 2012 11:33 AM #235
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii
Hi Sheldon--thank you so very much. Glad you enjoyed it.
May 27, 2012 12:18 PM #236
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii
Hi Sheldon--thank you so very much. Glad you enjoyed it.
May 27, 2012 12:20 PM #237
Rainer
60,574
Beth Spradley
Capital Real Estate - Tuscaloosa, AL
Selling Homes in Tuscaloosa and Birmingham Alabama

Love your style.  That is a great post.

May 29, 2012 10:09 AM #238
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Beth--thank you very, very much!

May 29, 2012 10:58 AM #239
Ambassador
1,640,495
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Janet - wonderful post. The title puzzled me and I was gettingupset until I read it. So well presented.

Jun 11, 2012 03:41 PM #240
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi John--Thank you! I wrote that title to get people's attention on the subject and it has been working. 

Jun 12, 2012 05:53 AM #241
Rainer
119,083
Vivian Gilbert
Home Staging by Vivian LLC - Potomac, MD
ASP, RESA

Hi Janet, The title puzzled and upset me too, just like Jon. Glad to see it was reverse psychology. Right on and every point is correct!

Vivian

Oct 20, 2012 10:26 PM #242
Rainer
51,189
M. Lynn Delatte
Developers Realty - Broadview Heights, OH
I am always amazed by sellers who don't want to stage.
Oct 20, 2012 10:36 PM #243
Rainer
143,595
Sylvia Jonathan
Coldwell Banker Platinum Properties - Irvine, CA
Broker Associate, SFR

Spot on, Janet. Sales have been lost due to sellers' stubborn attitude towards making their home more appealing to a wide range of buyers.

Oct 20, 2012 10:44 PM #244
Rainmaker
87,674
Edith Schreiber
Luxury Homes, Move Up Buyers, 1st Time Homebuyers, New Construction - Frisco, TX
Dallas Area Real Estate

Great points, and very well said!

Congratulations on the featured post!

Oct 20, 2012 10:50 PM #245
Rainmaker
313,607
Dana Hollish Hill
Hollish Hill Group, Keller William Capital Properties - Bethesda, MD
Associate Broker
While I agree that staging serves many important purposes, there are many types of staging. Many of the stagers i have encountered were a huge distraction to my buyer clients. One townhome I showed was staged with at least 100 fake eucalyptus plants that made the home smell ike a Michaels store. Other stagers have used mini beds to mislead buyers about the size of the bedrooms. And finally, I received many complaints from buyers who wonder if there are pictures before the staging because the set dining room table and breakfast table and overly decorated home is too cluttered for them to see it as their home.
Oct 20, 2012 10:55 PM #246
Rainer
418,894
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Great post and I agree that staging is essential yet it depends on the circumstances of the sale, doesn't it, for example a SS, REO or foreclosure? More important is an appraisal before the listing is submitted so the asking price is validated, which I believe should be done regardless of the circumstances for obvious reasons.

Oct 20, 2012 11:00 PM #247
Rainmaker
99,929
zeta cross
Smart Green Realty - Philadelphia, PA
Getting Greener Makes Your home worth more!

So many buyers still don't get it. Staging even works on guys who are looking for fixers. People who don't stage will lose money.

Oct 20, 2012 11:09 PM #248
Rainmaker
213,846
Michelle Finnamore
Vaughan and Toronto GTA - Vaughan, ON
Preparing your property for sale

Hi Janet, first of all congratulations on writing an outstanding post that has brought the ten best reasons to stage to the fore front of everyone's mind.

I agree with a few of the comments that you must really look at a stagers portfolio  before hiring them.  As Dana pointed out, If a stager brings in 100 fake plants then that would be a major signal to find another stager.

The best reason to stage is that the price of staging is always less than the first price reduction. In staging over 400 house per year I see this over and over again. Why wait 90 days to find out that the seller would have benefitted both financially  and by being listed less days on market to sell their home when they could have staged their home. So much less stress, plus they aren't calling their agent every day wondering why no one is buying their home.

Oct 20, 2012 11:19 PM #249
Rainmaker
2,541,488
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce - Short Sale

not surprised at the number of comments...great blog !

 

 

 

 

 

 

 

 

 

 

 

 

 

Oct 20, 2012 11:20 PM #250
Rainmaker
972,529
Mark Loewenberg
KW of the Palm Beaches - Palm Beach Gardens, FL
KW 561-214-0370

had to reblog this as it hopefully will hit home to some of my sellers that think keeping on their home on the market for almost forever

Oct 20, 2012 11:21 PM #251
Rainer
9,933
Michael Dolezal
Main Street Properties - Pensacola, FL
REALTOR, Pensacola, FL

Excellent post and tells it like it is.   Thank you for posting!

Oct 20, 2012 11:24 PM #252
Rainmaker
773,427
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Janet, your number one items is very eye opening - less than the first price reduction.

Oct 20, 2012 11:25 PM #253
Rainmaker
169,635
Roberta Kayne
Dublin & Central Ohio Homes - Dublin, OH
CRS, ABR, SFR, RRS, Realtor, Re/Max Affiliates

Excellent post!  I love your reasoning and will definitely share it with my sellers.  Amazing and wonderful that you obviously started a great conversaiton and generated so many comments!  Thanks!

Oct 20, 2012 11:37 PM #254
Rainer
12,870
Pamela Del Campo
The Staging Doctor - Fullerton, CA

Great job!  I have been saying this for years in front of REA's, but they still don't seem to get it.  The way you put it...by turning it around this way is so much more effective.  I love it!

Oct 20, 2012 11:47 PM #255
Rainmaker
1,032,409
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Janet, this was the perfect way to present this information to get the attention of buyers.  Job well done!

Oct 20, 2012 11:51 PM #256
Rainmaker
137,797
Paul Viau
High Shots Photography - Halifax, NS
High Shots Photography - Real Estate Services

I am a home photographer in Halifax, Nova Scotia. Nothing will sell faster than a staged home! I have customers that even encourage a new countertop and appliances in the kitchen.  Costs like $5000 ! But that home always sells first, and
for more money.

Great article.

Oct 20, 2012 11:53 PM #257
Rainer
89,232
Kim Burton
Re/Max of Gettysburg - New Oxford, PA

Great post.  you have to spend money to make money

Oct 21, 2012 12:04 AM #258
Rainer
233,581
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

yeah, it would be like trying to sell your car without washing it

Oct 21, 2012 12:23 AM #259
Rainmaker
981,565
Chuck Carstensen
RE/MAX Results - Elk River, MN
Minnesota Real Estate Expert

All good points that we dont always think about.  Price reductions might not happen with the right staging.

Oct 21, 2012 12:40 AM #260
Rainer
54,359
Beverly Herdman
Keller Williams Realty - Culpeper, VA
Northern VA Wine Country Experts

Very well said!

Oct 21, 2012 12:43 AM #261
Rainer
160,290
Janine Boulay-Seibert
Remax Town & Country - Andrews, NC
Real Estate Broker

I read the title and though is there a reason? I could only come up with one. The don't really want to sell, we are testing the market. Well let me test you time and money. Great post.

Oct 21, 2012 12:51 AM #262
Rainmaker
274,485
Tim Tanz
Platinum Realty - Saint Louis, MO
St Louis Real Estate

Great post!  Thanks for sharing!

Oct 21, 2012 01:02 AM #263
Rainer
85,658
Kathy Booth, Setting the Stage
Setting the Stage - Newmarket, ON
Home Staging and ReDesign Professional

Excellent post!  I wish more homeowners would realize this, then I wouldn't be getting such frantic calls from them or real estate agents whose homes have been on the market for over 2 months and now want to have their homes staged.

Oct 21, 2012 01:08 AM #264
Ambassador
3,334,168
Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Janet

A very effective presentation of why staging makes sense - and an eye catching title. My guess is that those who think staging is a waste of time are sellers who are not all that serious, set too high a price on their home and otherwise present a product to the buying public that will not sell.

Jeff

Oct 21, 2012 01:16 AM #265
Ambassador
1,545,570
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

Nice clear post about staging and why it's critical for some buyers to consider.

Oct 21, 2012 01:30 AM #266
Rainer
177,250
David Evans
RE/MAX TOWN AND COUNTRY - Cumming, GA
HUD NLB Cumming GA

One good reason blows ten bad reasons away! Focus on objective is key to success!!! ;)

 

Oct 21, 2012 01:33 AM #267
Rainer
374,662
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Janet,

By the number of comments, it seems you are talking to the choir. Good that so many agents know that buyers have been HGTVd and expect a lot more than years ago.

Oct 21, 2012 01:33 AM #268
Rainmaker
486,872
Sharon Kowitz
Fonville Morisey-CRS-SRES-ABR-GRI-E-Pro-CREN Cary, NC - Cary, NC
Cary, NC Relocation Specialist ~ Buying or Selling

Janet you are so on target! I love each and every fact # you created in this blog. Good job!

Oct 21, 2012 01:38 AM #269
Rainmaker
675,239
Hella Mitschke Rothwell
(808) 226-1095 or (831) 626-4000 - Honolulu, HI
Hawaii & California Real Estate Broker
The comment about "let's try it for 90 days" really hit home. We are talking about a higher price or not staging. We need to convince sellers this is not in their best interest for the reasons stated here.
Oct 21, 2012 01:42 AM #270
Rainmaker
615,831
Bill Roberts
Brooks and Dunphy Real Estate - Oceanside, CA
"Baby Boomer" Retirement Planner

Hi Janet, I know that "staging costs less than the first price reduction" is the stagers mantra, but the price reduction from the appraiser might be the one that kills the deal. If the broker has done his (her) job correctly the house will be priced right from the git go.

Someone in the comments mentioned replacing counter tops. Sure, kitchens and baths "sell" houses, but if you want to remodel the home, the owners should do it for their own enjoyment. Their "taste" may or may not be the same as the potential buyer.

I think staging should be looked at very closely. If the recommendations of the stager are too expensive, then maybe another opinion is called for.

Bill Roberts

Oct 21, 2012 01:42 AM #271
Anonymous
Kodi

Am I the only one that was confused???  I thought you were going to tell us why NOT to stage, especially with the large anti-staging picture incorporated in your article.  I'm a huge advocate of staging, it works and it can yield up to 3-5% more to the sellers bottom line!

Oct 21, 2012 01:48 AM #272
Rainmaker
264,236
Pat & Steve Pribisko
Keller Williams Greater Cleveland West - Westlake, OH

Janet, great blog!  You are spot on in your reasons why Sellers should agree to stage their homes.  I have my certification as an ASP (Accredited Staging Professional) because staging is so important.

Oct 21, 2012 01:49 AM #273
Rainer
95,437
Shane Barker
Amerifirst Financial, INC. - Salt Lake City, UT
These are some great points and good info. This will come in handy!
Oct 21, 2012 01:58 AM #274
Rainer
87,742
Edie Czerniak
RE/MAX Realty Team - Cape Coral, FL
My Only Purpose is to Deliver Successful Results

Clear concise and to the point.  I wish some of my sellers would listen to your advice

Oct 21, 2012 02:07 AM #275
Rainer
133,134
Deleted Account
Fort Myers, FL

Have you ever heard a client say, "the house looks fine to us?"  That's when I remind them, "Are you buying it?" What looks fine to one person, may not look fine to another.  The buyer should see what is staying with the home, not what is going (or as little as possible of what is going) and it should look nice.

Oct 21, 2012 02:13 AM #276
Rainmaker
439,623
Daniel J. Brudnok, REALTOR
Berkshire Hathaway Home Services Fox & Roach, REALTORS - Exton - PA License Number #RS225179L - Downingtown, PA
SRES, e-PRO,ABR,GREEN,CSP

WOW.....surly a hit blog.......very well written

Oct 21, 2012 02:14 AM #277
Rainer
84,085
Sarah Becker
SJB Real Estate & Management - Browns Valley, CA
Northern CA REO & HUD Home Sales
Great article. Thank you for sharing. I will be passing it on also :)
Oct 21, 2012 02:17 AM #278
Rainer
4,609
P.J. Warren
Suite Transitions - Zebulon, NC

Great article.  Perfect to use with clients that "can't afford to stage". This article brings it all into perspective.

Oct 21, 2012 02:25 AM #279
Rainer
39,655
David Kerr -Sonoma Real Estate Agent
winecountrylistings.net - Terra Firma Global Partners - Sonoma, CA

You made me  nervious with the title!  Great article filled with reasons why staging always pays in the long and short run... 

Oct 21, 2012 02:27 AM #280
Rainmaker
2,198,020
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Janet - Thank you for sharing detailed list of information about ten reasons not to stage your home.

Oct 21, 2012 02:30 AM #281
Rainmaker
1,320,927
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

A well deserved feature. Sellers need to learn the diffrence between living in a house that just suits them and presenting a house in which others can see themselves living.

Oct 21, 2012 02:37 AM #282
Anonymous
Anonymous

Congratulations, Janet on a great featured blog post! Thank you for educating sellers and informing them that the option not to stage is an option to languish on the market while the staged comparable seller has closed and moved on to their new home.

Oct 21, 2012 03:14 AM #283
Rainer
250,779
Kim Gaston
FRONT PORCH TEAM REAL ESTATE & PROPERTY STYLING - Brokerage, Colorado Real Estate Advisers LLC - Colorado Springs, CO
Colorado Springs REALTOR®, CNE (719)661-6987

oops...thought I was still logged in, that was me #283 :)

Have a great Sunday!

Oct 21, 2012 03:18 AM #284
Anonymous
Karen Simms

Great article on staging.  I wish more sellers would consider staging. Those that do love their home even more and wish they had done it years ago!

Oct 21, 2012 04:27 AM #285
Rainer
116,218
Ric Mills
Keller Williams Southern Az - Tucson, AZ
Integrity, Honesty, and Vast Real Estate Knowledge

Very nice post and great information.  Staging can and does help a lot of homes.

Oct 21, 2012 04:30 AM #286
Rainer
319,402
Dimitri Matsis-REALTOR® (818) 599-6083
Troop Real Estate Inc. Westlake Village CA - West Hills, CA

Hi Janet,

This is a very well written post. I always recommend staging and most of the time people buck but the ones that don’t, reap the benefits. Will bookmark this one. Thanks for sharing.

Oct 21, 2012 04:32 AM #287
Rainer
33,619
Patricia Puckridge
pat@patanddonna.com/828-691-9625 - Asheville, NC
GRI, CRS, ABR, PHP, SRES, Keller Williams

Janet,

We don't have too many people who refuse to stage in our area, but we have heard all these objections at one time or the other.  This is a great post and very helpful.  Thanks for taking the time.

Oct 21, 2012 05:19 AM #288
Rainer
292,101
Anne Edwards Johnson
RE/MAX Austin Skyline - Austin, TX
Austin Realtor | HookemhomesATX (512)917-5260

Bookmarked and right on target!

Oct 21, 2012 06:18 AM #289
Rainer
63,808
David Cooke
DLC Regional Mortgage Group - Calgary, AB
your Calgary mortgage broker

sometimes a little tongue in cheek teaches a lesson better than lecturing.

Oct 21, 2012 07:01 AM #290
Rainer
344,099
Jennifer Prestwich
Henderson, Thornton, Broomfield and Westminster - Henderson, CO
Your Castle RE Colorado

Brava, janet!  I am a HUGE fan of staging.  I love how you have addressed the most common reasons "not to" stage and pointed out why these reasons actually make the argument for staging.  Nice post !

Oct 21, 2012 07:02 AM #291
Rainer
39,509
Monica Murphy
Preferred Staging, LLC - Potomac Falls, VA
ASP, IAHSP, RESA

Thank you for such a great blog!  I'll be re-blogging it, too! 

Oct 21, 2012 07:29 AM #292
Rainmaker
269,524
Dana Basiliere
Rossi & Riina Real Estate - Williston, VT
Making deals "Happen"

Janet,

Clever title. Oh this subject is close to our hearts. So many stuborn sellers. Some refuse to make the changes even when asked respectfully.

Oct 21, 2012 07:37 AM #293
Rainmaker
358,077
Travis "the SOLD man" Parker; Associate Broker
Team Linda Simmons, Enterprise, AL 36330 - Enterprise, AL
email: Travis@theSOLDman.me / cell: 334-494-7846

VERY good reasons. Not many Stagers in my area, but I'll be sure to start looking!

Oct 21, 2012 08:46 AM #294
Rainmaker
2,269,093
Lisa Von Domek
Lisa Von Domek & Associates LLC Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Hello Janet,

A great list of reasons why it pays to stage!

Oct 21, 2012 08:53 AM #295
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Thank you, thank you, thank you all.  I wrote this blog back in February and was amazed to open my inbox and see it full of comments today.  The discussion today, in October is just as true as it was in February.  And, yes, please feel free to share and reblog.  There are still so many sellers who just don't have the message yet!!!

Oct 21, 2012 11:20 AM #296
Rainer
132,865
Rob Renk
Center Street Lending - McKinney, TX
AE | Fast Fix/Flip Loans for Residential Investors

Great tips on why not to stage.  Not!

Oct 21, 2012 07:57 PM #297
Rainmaker
120,210
Sean Williams
AcklesWilliams of Semonin Realtors - Louisville, KY
Your Louisville Realtor

Janet, great post and answers to many objections I am sure you come across. I think the price reduction vs. staging costs is a huge point since sellers are many times much more likely to drop the price than put any more money into the home.

I am becoming more and more interested with home staging with my listings. I am still learning exactly what it works in terms of costs, time, etc. Any info that would give me better insight would be greatly appreciated!

Oct 21, 2012 11:08 PM #298
Rainer
69,953
Eddie Reed
Guaranty Bank and Trust Co. - Hernando, MS
MRMS, CRMS

Great article, Janet!

Oct 21, 2012 11:44 PM #299
Rainer
33,710
Darren Abram
Keller Williams Realty Diamond Partners, Inc. - Lawrence, KS

Great post with excellent advice. Thanks for sharing!

Oct 21, 2012 11:51 PM #300
Rainmaker
4,231,255
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Excellent post.  Wonderful advice for home sellers.

Enjoy the colors of autumn with your camera in hand.

Oct 22, 2012 12:20 AM #301
Anonymous
Anonymous

Great article and great advise for home owners. Staging will make a big difference when selling your home.

Oct 22, 2012 02:21 AM #302
Rainer
17,789
Mary Padilla
YES! Realty - Albuquerque, NM

Great article and makes so much sense!  I also like your clear concise writing style!

Oct 22, 2012 02:45 AM #303
Rainmaker
199,534
Brian Kuhns
Coldwell Banker Roth Wehrly Graber - Fort Wayne, IN
Fort Wayne Real Estate by Brian Kuhns

A great list with solid reasoning. The sellers that take advantage of the staging consultant I provide have realised quicker sale times than those that haven't for sure! 

Oct 22, 2012 02:50 AM #304
Rainer
97,920
Tom Esposito
Alpharetta Home Solutions - Alpharetta, GA

Great post.  With 303 comments there isn't much left to say.  I found your list helpful and will share with my sellers.  Give them the choice. 

Oct 22, 2012 03:43 AM #305
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

As Tom says in comment #305, "there isn't much left to say".  That's the same for me.  Thank you again for all the kind, supportive words.  Please continue to help your sellers understand the many, many benefits of staging their homes. 

And for Sean in comment #298, one of the best places to obtain information on staging is the Real Estate Staging Association's website:  http://www.realestatestagingassociation.com/content.aspx?page_id=22&club_id=304550&module_id=28798.  Also meet and or talk with local stagers who can be specific about costs and services available for your area of the country. 

Happy selling!!!!

Oct 22, 2012 05:23 AM #306
Rainer
84,087
Brad Baylor
ERA Coup Agency - Milton, PA

Janet - This was a great post, and I especially like point # 2.  What it costs to properly stage a home will not even come close to that first price reduction. 

Oct 26, 2012 01:27 AM #307
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Brad--thanks, and it's so true, but so many sellers just haven't gotten that message yet.

Oct 26, 2012 10:44 AM #308
Rainer
16,656
Dannielle Johns
Remix Home Styling - Conway, AR
Thanks Janet!! Extremely Helpful.
Oct 31, 2012 06:48 AM #309
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Dannielle--You are very, very welcome!

Nov 03, 2012 06:53 AM #310
Rainer
48,875
Terry Kraemer
Exceed Realty - Houston, TX
Houston Realtor

Good article!  I find numbers 4, 5, and 6 to be very popular reasons

Nov 06, 2012 08:26 AM #311
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Terry--Thanks, glad you enjoyed the post!

Nov 06, 2012 09:05 AM #312
Rainmaker
48,375
Kelvi Cunningham
ERA High Pointe Realty - Manhattan, KS

Great post Janet! I love the blunt and to the point tone of these responses you have come up with to seller's resistance to staging. I have read many posts about why sellers should stage a home and how to stage a home, but I have never read such a great list of true and witty responses to the common hesitations and preconceived notions seller's have to the suggestion of staging. I absolutely love it!

Congratulations of #2 of the top 10 most commented on posts of 2012. Great job!

Dec 28, 2012 07:34 AM #313
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii
Hi Kelvi--thank you very much. After hearing the same responses over and over again from reluctant homeowners I just had to write that post!
Dec 28, 2012 07:39 AM #314
Rainmaker
1,076,550
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Janet, I just LOVE your outlook and take on 10 reasons why NOT to stage your home. Added days on market, price reductions, buyers not coming to look and not coming for second visits are all such great reasons why sellers need to stage their homes. Thanks and congrats on being runner-up for most comments on a post in 2012!

Sharon

Dec 28, 2012 11:21 AM #315
Rainmaker
861,685
Les & Sarah Oswald
Eastvale Team Realty & Property Mgmt - Eastvale, CA
Broker, Realtor and Investor

Janet - congratulations on being the runner up for writing the blog with the most comments for 2012. Ten reasons not to stage your house if only for those who truly don't intent on selling their home.

Dec 28, 2012 01:52 PM #316
Rainmaker
1,549,075
Carla Muss-Jacobs, Principal Broker (503) 810-7192
BuyersAgentPortland.com | Portland Metro Exclusive Buyers Agent | 100% Buyer Representation ~ 100% of the Time - Portland, OR
Buyer Focused ~ Buyer Results

And of course, the photos!  The photos of the staged home are the first the buyers sees on the Internet.  The point is to get eyes on the propety and feet in the door. 

Dec 29, 2012 05:07 AM #317
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Carla--Reason #11, thank you.  Of course if we could get past all the other objections we could point out that the photos are the first showing.  I like to call those awful photos a "click-off" listing, because that is what a buyer does when they see the photos!!!

Dec 29, 2012 05:34 AM #318
Rainer
135,805
Julie Bentley
Watson Realty Corp, Jacksonville, FL - St Johns, FL
Saint Johns, FL REALTOR

Congratulations on being the vice-winner of the Top 10 in 2012 bloggers. Your Top 10 list is great. There are many reasons to present your home to potential buyers in a most favorable light and no reasons not to!
 

Dec 29, 2012 10:10 AM #319
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Julie--thanks so much.  Actually I couldn't have said it better than you did but it's hard for sellers to get that message sometimes.

 

 

Dec 29, 2012 10:41 PM #320
Ambassador
1,633,607
Michelle Carr-Crowe-Top 1% Diamond Certified Real Estate Team Sells Cupertino San Jose Homes-Just Call 408-252-8900
Get Results Team...Just Call (408) 252-8900! - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Yes, it's hard for people to realize what the cost is until they read 10 REASONS NOT TO STAGE YOUR HOME.

Jan 03, 2013 09:12 AM #321
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Michelle--I find that many sellers don't get it until they have a low offer in their hands.  Then it's often too late to make a difference.  Thanks for stopping by. 

Jan 03, 2013 09:17 AM #322
Rainmaker
675,239
Hella Mitschke Rothwell
(808) 226-1095 or (831) 626-4000 - Honolulu, HI
Hawaii & California Real Estate Broker

Janet: Those 90 days are "the kiss of death" for a home. On occasion I've gone along with the seller to see what offers would come in during those 90 days. How do you spell NONE? Staging should be done from Day 1, so that good photos can also be put on the MLS. This should be "real estate 101".

Mar 05, 2013 10:52 AM #323
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Helen--You are so right.  No matter what the market, great looking homes sell.

Mar 05, 2013 02:33 PM #324
Rainmaker
632,447
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Great post Janet!  I hope you don't mind but have shared this on my Real Estate Facebook page!

DeeDee

Mar 13, 2013 07:46 AM #325
Rainer
239,664
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi DeeDee--I don't mind at all.  The more people that read about the benefits of staging, the better!

Mar 13, 2013 11:35 AM #326
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