‘Green Labels’ Confuse Me!
You’ve decided a painting project will help you get through the dreary days of winter.
Simple right? Not if you’re trying to be environmentally responsible. Interior paints are not all environmentally equal.
There are five ‘green designations’ for paint…and they don’t all test for the same things!

Greenguard: Measures VOC’s (volatile organic compounds) levels, and only allows trace amounts. Manufacturers measure the paint during drying and pay $3000 or more to Greenguard for testing and logo use.

Green Seal: Measures VOC’s, some hazardous and rates performance. Manufacturers pay $2500 to $9500 for Green Seal testing and logo use.

Green Wise: Limits VOC’s and odors. Part of the membership fee that companies pay is used for product testing by the Coating Research Group, an industry organization.

GreenSure: Sherwin Williams created and self-regulated.

Green Promise: Benjamin Moore created regulating VOC’s in the base paint and colorants.
If you’re planning some painting this winter (especially with the windows sealed against the Jersey Shore’s wintery wind) do some research first.
I understand people wanting to go green but ultimately it's the choice of the homeowner. As long as it isn't some old paint that contains lead base just close your eyes pick one out and move on.