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Can Using Color Help Sell Homes in Baltimore?

By
Real Estate Broker/Owner with HomeRome Realty 410-530-2400 311291

Can Using Color Help Sell Homes in Baltimore?

Many factors go into selling a home including things like pricing, photography, internet presence, presentation, marketing, condition and ease of making appointments. I have decided to experiment...Can using color help sell homes in Baltimore?

 

 

My favorite color is sort of a non color. I love the color brown.

But when it came to advertising my listings..I wanted the color to stand out against backgrounds of black and white.

My "For Sale" sign is red so I again chose RED for my real estate advertising. I have always used black and white and did not see the advantage of the additional cost. Recently, I made the change and it make my advertising pop off the page.

 

410-530-2400

 

                                   In the past week, I have been getting more calls.

                                      Can Using Color Help Sell Homes in Baltimore?

                                                  410 530 2400

                                        I Am Using Color to Sell Homes in Baltimore

 

Posted by

Margaret Rome
HomeRome Realty
Broker/Owner/RealtorĀ®

Baltimore, Maryland


Sell Your Home With Margaret Rome

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Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I fully support using color.  Little things matter

 

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Feb 05, 2012 01:38 PM
Martha Brown
Long & Foster Real Estate, Inc., Annapolis MD 21403 - Annapolis, MD
Your Homes Around Annapolis Agent

I agree. Its the little things that matter and if that means color then... :0)

 

Feb 05, 2012 01:56 PM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Hi Margaret, I have always used color when advertising.  It seems to show little differences that just look like shaddows when in black and white.  You will have much success with color!

Feb 05, 2012 01:58 PM
Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Margaret, I'm not sure that there's a 100's right or wrong on this. You try different things and see what works!

Feb 05, 2012 01:59 PM
Gary Coles (International Referrals)
Venture Realty International - Las Vegas, NV
Latin America Real Estate

Margaret, Color is important -- it draws attention when used correctly. I like your page and it does stand out.

Feb 05, 2012 02:29 PM
Anonymous
Jimmy Waites
Color is great. And by using red it gives your listings so much energy. Go bold and get it sold!
Feb 05, 2012 02:41 PM
#6
Anne M. Costello
Weidel Realtors - Yardley, PA

Margaret: Red happens to be my favorite color. I think it pops. It's no accident that I chose a company with red as one of the colors. 

Feb 05, 2012 09:28 PM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

RED is a eye catcher...show stopper...home buyer ignitor...and as you have shown...it works !

Feb 05, 2012 09:53 PM
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

IMHO anything that makes you stand out from the rest is a good thing..............red works. 

Feb 05, 2012 10:00 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Laura, Being the Feng Shui expert, I knew you would like some color.

Martha, It was time for a change.

Evelyn, Have you shared some of your color ads? Would love to see what  you are doing.

Connie, Everything works some of the time. Find what works and use it!

Gary, Thanks for stopping by. Glad you like the page.

Jimmy, Go bold and get it sold...I like that. Your house will have a "TOO LATE" on it this week!

Anne, It was also my mom's favorite color.

Sally, I thought you would love the color.

Roger, Just looking to give my properties a boost.

Feb 05, 2012 10:17 PM
Alan Gross
PrimeLending, A PlainsCapital Company, Equal Housing Lender - Bethesda, MD
Loan Consultant

Way to go. I think red is great. Have you tested other colors to see if you get different results?

Feb 06, 2012 01:22 AM
Justin Dibbs
Fairway Independent Mortgage - Ashburn, VA
Mortgage Advisor

I myself use the black with a blue instead of the red.  They both look great, catch your attention and are different.  

Feb 06, 2012 01:55 AM
Peggy Hughes/pha logistix, inc.
pha logistix inc - San Francisco, CA
SF NYC LA

Margaret... using your signature red on your advertising carries your color theme across multiple platforms and reinforces who you are... Congrats!!

Feb 06, 2012 03:06 AM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Alan, The first week, it was more of a rusty red. It did not POP!

Justin, Would like to see your ad..have you posted it?

Peggy, Thanks for taking time to stop by.

Feb 06, 2012 10:58 AM
Kathy Clulow
Uxbridge, ON
Trusted For Experience - Respected For Results

Margaret - pop is what we need in our advertising be it print, or any other form ..... sometimes that pop is something other than colour but colour certainly defines and certainly makes things pop.

Feb 06, 2012 03:58 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Kathy, Color is my latest pop for right now and it seems to be working.

 

Feb 17, 2012 09:51 AM