A True Elevator Speech For Real Estate

 “Hi Lucy, I’m stuck in the elevator!” I had a listing appointment to do a CMA for an apartment condo in a high-rise building. She buzzed me in and my next conversation with her was, ’Hi  Lucy; I’m stuck in the elevator”.

“Oh no, are you OK?” she asked. “I’m fine, thanks”.  She asked “Do you want me to call 911 or the building manager?” “The building manager should know what to “, I replied. She called both 911 and the building manager. (She had given the 911 operator my cell number and when called I said that I was fine and I would call them in a few hours if I was still stuck.)

The building manager called me and said he had called the elevator company and should be here in about an hour. OK, I replied, I’m fine, I have my laptop with me, my blackberry and I can still do some work.

My listing appointment seller was quite worried but I assured her I was fine, it was not her fault and I asked her if she would mind answering a few questions and if she was near a computer? If so, I could do most of my listing presentation on line, show her what I do and don’t do, testimonials from past clients, my sales to listing ratio etc. She was and I presented to her about 85% of my regular presentation over the phone,stuck in an elevator. ( I should add I was interrupted numerous times (for whatever reason I don’t know) by the building manager and someone from the fire department just checking on me.)

My first reaction was, don’t you know I’m busy, I’m doing a presentation right now! I actually considered putting my cell on call forward to my answering service.

Anyway, I got out in about an hour and a half, met my seller, finished the rest of my presentation and wrote up the listing.

In 27 days the condo apartment sold in a building where the average is 64 days!

So, in the end, as a REALTOR, always be prepared, be organized and control whatever situation you find yourself in. Oh yeah, my elevator speech: “I’m stuck in your elevator!”