Motivational Power Quote
Adapt and Prosper - Don’t and You Won’t
“The one who adapts his policy to the times prospers,
and likewise the whose policy clashes with
the demands of the times does not.”
Niccolo Machiavelli, author, Italian Historian
As I see it . . . . . . .
Adapt and prosper - don’t and you won’t
Today I read a very interesting e-mail newsletter by Myers Barnes (new home sales trainer), his newsletter stimulated my thoughts for this post.
The only thing in marketing that stays the same is change . . . .
In the 1920 the hot media for marketing became the radio. There was a captured audience and millions of people would gather around their radios and turn on their radio for the evening.
Marketers embraced the radio and could mass market and sell their products to a wide audience.
Then things changed in the late 1940’s with the advent of television came on the scene. At the time there were only three channels. The marketers had a narrow media with a vast audience that they could target their products to and build brand awareness.
Interesting almost 70 years later the brand loyalty that was built in that era has passed down through the generation and third and fourth generations are using the produces.
And then things changed
What started in the 1990’s the internet has become a marketing tool where we can reach an international audience or a target market with little or no cost.
For any business to prosper they will have to adjust their marketing concepts and the media to fit the world of electronic media. Today people are walking around with iPad’s and start phone and getting information on demand.
Successful business marketing meets the consumers demand for quick and easy marketing messages.
We either adapt and prosper don’t and you won’t.
©2012 Lou Ludwig, Sales and Management Consultant, Success Coach, Speaker, Trainer and Author