Interesting characteristics of buyers, who are they?   For starters according to the National Association of Realtors the typical homebuyer is 41 years of age.  1^st time homebuyers median age is 32 and for repeat buyers age 47.  30% of all homebuyers are between 25 and age 34.   First time homebuyers account for 36% percent of the homes purchased.  1 in 5 homes sold were new construction.   The reason 74% of homebuyers bought homes were simply for "homeownership."

 

  

This information is extremely important for your marketing purposes.  If you are going to target market here are a few thoughts to keep in mind.

1. If the typical homebuyer is 41 years of age, ask yourself this simple question, is my marketing appealing to the typical homebuyer?  While the internet is incredible and yes you get your info immediately, I still want good old fashioned customer service or service with a smile, I want to click with the professional I choose and may start my search online but I would most likely ask a few of my close friends for a Real Estate Professional's name. 
2. If 30% of all homebuyers are between 25 and age 34, you can bet I would be internet savvy for that age group.  People coming out of college now have a different mentality and want it now!!!!    Don't underdeliver, Don't overpromise, just get it done.  This is what this group is looking for.
3. I sat through a very interesting e-pro session and got something very important out of it.  To me, it was profound and not something I gave much thought.  100% of the current college students are online.  My 8 year old stepson, Danny can actually save photo's, play video games and set up his Dragon Ball Z video's on the computer and sends his grandmother e-mail
4. Since all homebuyers bought real estate for the sake of "Homeownership."  You can bet, I am embracing the buyer's market and gearing my marketing in that direction.  Yes I know listings are the name of the game and I firmly believe it but whenever and whomever I market to I am going to make it count.