Do you think Facebook is dumb? Think again!
Do you think FACEBOOK is DUMB? Some people think it is, but I don't. Tara Lewis with The Horn Group wrote a blog about the WONDERFUL benefits with using Facebook as a MARKETING tool in Real Estate. Tara wrote about great pointers and included a success story from her marketing efforts. Heck.... Why not use Facebook to promote yourself, when it's FREE!!!!
Do you think Facebook is dumb? Think again!
I know A LOT of people who think Facebook is just downright dumb. I hear comments like:
"I don't care what time you got up and whether you're eating Italian or Chinese for lunch".
"Facebook is just a waste of time".
"It's ridiculous to use Facebook for business - Facebook just gives your computer viruses".
If you're on Facebook, like I am, you have probably heard these lines before. Even my husband detests Facebook. He just doesn't get it.
I, being a social creature, love the interaction. I love seeing what everyone is up to - how vastly diverse my sphere-of-influence really is. I also love using Facebook for business!
I have my own Personal Page as well as a Business Page. When I have friends on my Personal Page who I think might be interested and/or have a need for Real Estate Information, or be a good network, I invite them to be my "fan" on my Business Page.
I don't post incredible amounts of information on my Business Page. About once a week I post a news-worthy Real Estate Story. I always post pictures of my new listings. And I take pictures of my "solds" and put them there as well with a tagline "I helped these clients find the home of their dreams - I can help you too!"
Last summer I received a friend request from the daughter of some friends at church. I don't think I had ever met this young woman. But because she was the daughter of my friends, I accepted the "friendship". Occassionally I'd see her posts. She never commented on mine, but I figured it didn't hurt to have her as a friend.
A few months ago I saw her post that she was looking for rental property in our area. I sent her a Private Message and told her that if she needed help, I'd be more than happy to run some searches from her. I never heard back and figured "no big deal".
June 4th I heard back from her. School was out (she's a teacher) and she was ready to BUY a house. I told her about a Bond Program for downpayment assistance for Teacher's (she was excited about that!) and put her in touch with a lender. We got her pre-qualified and started looking. And we found the CUTEST house. Just her style.
Today we wrote the contract.
So... if you're thinking Facebook is dumb, think again! It's one of the best "soft" selling tools we have. Even if you're not technically saavy, give it a try and see what happens! What could it hurt? You might even get a sale! :)
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