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Milli Vanilli Blogs: Yes or No?

By
Managing Real Estate Broker with San Diego Previews Real Estate CA BRE# 01101958

For the last month, I have been largely absent from blogging.

 I guess I lost my voice because it was tied up with family illness, fires destroying San Diego County, family traumas, listings coming in, family stresses--and last minute travel arrangements to Las Vegas for the NAR Convention.

Some of you may not remember the Milli Vanilli scandal so many years ago, but it was a silly incident where the lead singer lip-synched the Milli Vanilli music during a concert. It was a embarrassment to be remembered, and is surely recorded somewhere in the Rock Star Annals.

That gaffe came to mind during a recent conversation at Active Rain's Las Vegas get-together a week ago in Las Vegas.

During one of the many titillating conversations, the subject of "ghost blogging" came up. 

When asked about the advisability of having someone else write one's blog articles, almost everyone in hearing range--including some August Bloggers--said it was an absolute no-no. Almost all agreed that real blogging require so much time, thought and effort--and demanded the real voice of the author. Conversely, an ersatz author whose material is written by another is nothing short of a fraud.

And if ghost writing is to be used, some said, it should be disclosed to the readers. 

Perhaps I am a bit priggish about the purity of a blog (weblog or journal or diary) reflecting one's own voice, but I struggle with having someone else's canned content populating my blog--or that of Active Rain's.

While casually perusing Active Rain's Localism earlier this evening, I discovered a well-known ghosted blog's material manifesting itself here.

Is there a difference between plagiarized material and "purchased" blog material? Is being busy or simply "successful" reason enough to hand one's voice over to a hired hand?

If so, I struggle with my own stupidity in not having hired a writer to slip in and write for me during my recent absences.

And perhaps he, she or it could have told my story better--and advised you better about my San Diego communities, lifestyle and real estate conditions in my own market area.

Somehow, I think not. 

Thoughts? 

 

 

 

  

 

Renée Donohue~Home Photography
Savvy Home Pix - Allegan, MI
Western Michigan Real Estate Photographer

People that respond through my blog posts feel like they know me.  They ask me questions in regards to stats in case I left something out.  I feel confident, that since I pulled those stats, I know how to answer the questions. 

Conversion of leads derived from blogging is so easy to me.  I wonder if it is just as easy to those that hire ghost writers or do the copy and paste thang?

I personally wouldn't have it any other way.  It would be curious to hear from someone who has a ghostwriter.  Then again, they have probably paid someone to convert their leads! 

Nov 21, 2007 12:10 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

I struggle with it as well, Roberta. Guess I feel my blog needs to be me or not at all. But I can understand if there are situations where someone else does use a ghost writer. As long as it's disclosed, I can live with it so it's not deceptive. But it still makes me feel uncomfortable personally. Sort of defeats the purpose. But that's my choice.

Jeff

Nov 21, 2007 01:41 AM
Kaye Thomas
Real Estate West - Manhattan Beach, CA
e-PRO, Manhattan Beach CA

Roberta- I'm with you a blog should be something you write personally.. otherwise it would become a column..Is there a difference between plagiarized material and "purchased" blog material?  I guess the main difference is that one you pay for and the other you steal..

 

Nov 21, 2007 02:30 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher
Roberta, I find the concept of having someone write MY words for me just impossible.  If I don't have time to do it myself then it will be left undone but whatever has MY name on it should come from ME, I believe.  Just my 2 cents, I know it is being done.
Nov 21, 2007 08:50 AM
Monika McGillicuddy
Prudential Verani Realty - Atkinson, NH
NH Real Estate Broker

Roberta.

My Blog-My Voice-My Way. I don't mind a guest writer in fact I'm looking for one...but not a ghost writer.

Nov 21, 2007 10:42 AM
Jennifer Steck
Rocky Mountain Homescapes, Keller Williams, Denver Colorado - Denver, CO
Denver Real Estate
Roberta- Great post! It is difficult keeping up with blogging, commenting and actually selling houses. I've found myself struggling over the last few months. The reason I blog is so that people can get to know who I am and what is important to me. While it would sure be nice to take some time off, hiring a ghost writer defeats the purpose of a blog. It is certainly one road to take on an outside blog, here it seems out of place.
Nov 21, 2007 12:21 PM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

I can see the benefit of using a ghost writer for very general content, and maybe an occasional guest writer for special topics, but a good majority (at least 75-80%) of the total content should come from the agent. The public comes to blogs first for information, and a distant second to find an agent. But the closer the agent is to the information provided, the better the chances they have of turning a reader into a client.

Nov 21, 2007 12:39 PM
Gena Riede
Riede Real Estate, Lic. 01310792 - Sacramento, CA
Real Estate Broker - Sacramento CA Real Estate (916) 417-2699

Roberta, much has been said about this very subject. You know how I feel about it and to do it here on AR I feel is an insult. This arena is for all of us to get to know one another along with SEO and obtaining clients. How in the world can you possible get to know an individual who doesn't write their own blog. I know that I personally stopped reading blogs where I found that a ghost writer was used.

I would hate to see this happen here, especially. Do what you will on your own outside blog...hire as many ghosts as you like...but I say keep it out of AR. I won't comment or refer any client to someone who has a ghost writer. Just that simple.  I will rely on my old system of referring if and when we get to the point where none of us have a voice.

I hope that does NOT prevail, especially here on AR.

Nov 21, 2007 01:10 PM
Roberta Murphy
San Diego Previews Real Estate - Carlsbad, CA
Carlsbad Real Estate and Homes

Susan

It is a sticky wicket. Colleges will expel a student who purchases a term paper off the internet--even if the material is original and not plagiarized. It's mostly about something called honor.

When do we abandon that concept?

 I'm just not sure.... 

Nov 21, 2007 01:36 PM
Roberta Murphy
San Diego Previews Real Estate - Carlsbad, CA
Carlsbad Real Estate and Homes
Mana: Perhaps it would be better if the blogger ackbowledged "behind the scenes" writers? I am not sure of the solution and only bring up the issue because it is occurring on Active Rain.  
Nov 21, 2007 01:38 PM
Roberta Murphy
San Diego Previews Real Estate - Carlsbad, CA
Carlsbad Real Estate and Homes

Maureen: You bring balance to the discussion.

Missy: I agree. 

Renee: You are probably right, but I doubt those who engage in the pay-per-blog form of production are reading this thread. Those who resort to paying for blogs probably aren't reading them.

Nov 21, 2007 01:42 PM
Roberta Murphy
San Diego Previews Real Estate - Carlsbad, CA
Carlsbad Real Estate and Homes

Jeff: Your voice is clearly your own and I would have difficulty imagining someone else imitating you. I also have no difficulty if the practice is disclosed. Unfortunately, that seems to rarely occur.

Kaye: A college will expel a student for purchased as well as plagiarized term papers. Have we graduated beyond those standards?

Nov 21, 2007 01:46 PM
Roberta Murphy
San Diego Previews Real Estate - Carlsbad, CA
Carlsbad Real Estate and Homes

Carole: I wholeheartedly agree.

Monika: I agree, love guest authors, and give them full credit. That is a far cry from hiring ghost writers and taking full credit for their writing.

Jennifer: We are in total agreement!

Nov 21, 2007 01:50 PM
Roberta Murphy
San Diego Previews Real Estate - Carlsbad, CA
Carlsbad Real Estate and Homes

John: I think most would agree with you. There are several very successful blogs out there with multiple guest authors--and they succeed very well. The first that comes to mind is Rain City Guide. There, I doubt anyone could take over the voices of Dustin Luther or Ardell Delaloggia--or that either would stand for it-)

Gena: Without a word, I would know how you stand on this issue. And like many premier bloggers, I know you would never stand for someone else representing your voice. I share your sentiments about "fake voices" infiltrating Active Rain. This is a forum that generally trusts the authenticity of the speaker.... 

Nov 21, 2007 01:57 PM
Kristal Kraft
Novella Real Estate - Denver, CO
Selling Metro Denver Real Estate - 303-589-2022

Roberta ~ I have to agree with you.  Blogging is to me something very personal.  Making a connection with the public via a "hired blogger" would lack authenticity.  It would be hard for me to sign my name to something I didn't write. 

The temptation may be too great for many to resist.  I know how draining blogging can be, especially in times of troubles as you have been in.  Writing saps us of emotions and when our emotions are already sapped, there's nothing left to give.  Paying someone to write during that time my tide the blog over, keeping it current.  Perhaps that's a solution, but I'd want it to be clear who was doing the writing...

Just my thoughts.

kk

P.S. It was a blast to meet you in person.  I am looking forward to further ADVENTURES with you... :) 

Nov 21, 2007 02:07 PM
Roberta Murphy
San Diego Previews Real Estate - Carlsbad, CA
Carlsbad Real Estate and Homes

Kristal:

Your solution of open disclosure is a good one and invites no quarrel because there is no deception.

Ditto on our meeting and the adventures ahead:-) 

Happy Thanksgiving to all! 

Nov 21, 2007 02:33 PM
William Johnson
Retired - La Jolla, CA
Retired

Just glad your back in your own voice. The hired guns aren't any good, not like you. I do want a guest author for my blog once in a while, not because I can't write, but because there a e a couple that  I would love my clients ,family and friends to be able to read. In the New Year the invites go out. One per month. I have 2 or 3 already arranged and I will be proud to have them write about things that I couldn't.

In fact, I would be very honored if you agree to do so when you can fit it in your schedule.

Roberta, Here is wishing you and your family a wonderful and Happy Thanksgiving.

Always,
William

PS, I hope your dad is doing better.

Nov 21, 2007 04:45 PM
Marlene Bridges
Village Real Estate Services, Inc. - Laguna Hills, CA
Laguna Homes|Laguna Condos|Laguna Real Estate

Toberta - Sorry I got to the party so late that I missed this conversation.  Wish I could have been there to enjoy the fun with you and Kristal.  On the topic of ghost-writing of blogs.  I guess I'm just going to have to sit on the sidelines and read the responses here.  If a post is strictly informational, I'm not sure it wouldn't be good to get an expert to write it.  We know there have been businesses that do ghost-writing of articles for many real estate agents that are published in newspapers across the country.  I suppose the difference here is that blogging is not a monologe, it's a dialogue, too.

P.S. Glad your Dad is doing better.

Nov 25, 2007 12:25 PM
Lynda Eisenmann
Preferred Home Brokers - Brea, CA
Broker Associate ,CRS,GRI,SRES, Brea,CA, Orange Co

Hi Roberta,

Just stumbled across this one myself tonight, and I see Marlene just weighed in ahead of me.

I think it's pretty much about perception, most "assume" it's your voice, yet obviously that's not always the case. IMHO, if someone is presenting an opinion, than of course it should be theirs.Yet if someone is posting about a listing of clinical facts, guess I wouldn't have a problem with that if they did use a ghost. At this point, I wouldn't imagine I'm enough of a regular reader of some to recognize the difference.

With that said, I've never used one myself, (maybe it's that control thing for me, lol) but as you can tell from my comment I guess I'm not as opposed to it as others depending on the situations. Like William also said, I too have introduced a few "guest" writers (which I love) from time to time on my outside blog.

Nov 25, 2007 01:44 PM
Sharon Simms
Coastal Properties Group International - Christie's International - Saint Petersburg, FL
St. Petersburg FL - CRS CIPS CLHMS RSPS
Since blogging is as much about voice and personality as about locale, I think not writing your own blog is missing the whole point.
Nov 28, 2007 06:52 AM