Make Sure you are Targeting The Keywords People are Searching For
Keyword tools like Wordtracker are great but they are not always up to date and they only use a small percentage of the search data that is available. If you only use tools like Wordtracker, Overture's tool, or other keyword tools you could be missing out on a lot of really great keywords. All of the major search engines provide great keyword data that you can use to develop keyword lists based on what people are actually looking for in these engines. A lot of these keywords as ignored by your competition too so they will be easier to rank for in the organic results and if you run PPC programs they may cost less per click. To learn more about finding some of these hidden gems visit the piloSEO blog here.
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