This is SO important * I have my website, blog and QR code in my PRIMARY e-mail signature and I print my own business cards so that I can print on the BACK - my website and blog address.
My "communication" effort is my 4x4 QR code stickers on my signs, cars, office - EVERYWHERE....the back windows of my cars for when people are stopped behind my car at a stop light asking who is that "masked woman" with the strange license plate! Â
Do you use an e-mail signature?
You know the "tag" on every e-mail with your contact info? Including your website and AR blog, etc.
You should. Why? Because if you rely solely on business cards for people to contact you you are relying on the "4 Miracles of a business card" as taught by Brian Buffini.
Miracle #1 The person can't lose your card.
Miracle #2 That person needs to have your card with them when they need to reach you or refer you.
Miracle #3 If that person does refer you, the referral can't lose it.
Miracle 4 That person too, needs to have your card with them when they need to reach you and not forget who you are. "Who's this guy and why do I have his card?"
I probably cut-n-paste more links to my online referral directory or e-mail signatures from peoples' e-mails in order to refer my service providers than I hand out their cards these days. But I never got to a networking event without 20-30 cards in my pocket.
With today's technology, most folks have a phone that gets e-mail, a tablet or i-pad, etc. Your info online today is as crucial as your business card used to be....and still is. I'm not by any means saying we don't need them. I give out $2,500+ per year, I know because I reorder that amount about every 11 months. But we need to support those cards by giving others many ways to find us.