Like most industries, real estate marketing is way way more technical, faster paced today.
Marketing is more complex because technology improved and driven by real estate buyers demanding you the agent, broker, REALTOR step up to the plate. To make those home run deliveries that are rich, full, satisfying, complete. Every time they log on for local community or individual property listing information.The selection of the pathway for the job you do today wearing the REALTOR blue and gold "R" hardly resembles the agent or broker's day to day just a few years ago. Used to be snap a couple images of your newest real estate listing. Add a line or two of the features that make it unique, to stand out. Spear a sign of your real estate colors in the front lawn. The market pretty much local.
And shoulder to shoulder with the rest in the real estate herd, you worked hard to pull down more than your fair share of the marketing pie.
To win more round trips to real estate closings.The change in real estate marketing today is exciting. Or makes the agent, broker, REALTOR terrified and is highly dreaded. Like a parent of my son's hockey team mate who worked for the phone company, and retired recently. He explained that he was analog in an age of digital. And to make the leap so close to the golden parachute of retirement was not in the cards. Or a burning desire in his heart.
Have a 1500 to 1600 word video magazine article to write, to post on their blog. And my topic is the state of 
affairs for this valuable real estate marketing tool.
How to get more real estate agents, brokers, REALTORS to hang a video camera on one utility belt hook.
Some editing software discs on another and basically explain why less than five percent of real estate professionals do video.
And how to change that low number.
What would give it a proverbial kick in the pants or to help understand why folks have a fear, are so shy about real estate video production ?
Too many real estate agents, brokers have made purchases of video cameras, bought tripods, thought about green screens.
But lots in that real estate video making wannabe group have gone "deer in the headlights".
Dust forming, collecting on those still in the original package, never opened real estate video making devices. That are missing in action, painfully MIA and AWOL just not showing up. Not up and at 'em and out on the real estate marketing battle field.
Not providing the box of property listing video chocolates to show buyers what's inside for a filling, what to expect when you bite in to one.
A few agents, brokers have nibbled around the edges. Dipped their toe in the real estate video making marketing arena. Have a You Tube video channel, maybe a couple quick down and dirty cameo appearances. And that's it. Stalled or thinking "there, I can tell my sellers I do video". Of just me. No properties, no local events that make the community the sticks and bricks are in so special. Just "pick me, a little bit about moi "mirror mirror on the wall" ego gratifying. No edits, no intros, extros, no SEO wiring. Hit and run with little time or thought about who is going to benefit, want to watch this and come back for more?
Today all we do in real estate marketing is for that buyer (and seller) that's in Captain Kirk's arm chair on the bridge of their own private Starship Enterprise.
Boldly wanting to go quickly in to unexplored, unchartered real estate waters. Far from their home town where they need to know everything A to Z about the new zip code.
The one they are being relocated to, thinking of investing or retiring in soon with your help.
With a ticking watch making information gathering priority one. Scanning for real estate videos they want to open up a channel to receive.
Looking to get an open frequency lock on something they need, can use in decision making of the largest purchase of real estate they ever make in a life time.
Whoa, pretty Yoda serious stuff, this real estate video marketing is.
So, please help me with my video magazine article and explain, throw out there for the group of eyeballs scanning this blog post the reasons why you have not added video to your real estate marketing. And what would help you get off the fence and join forces with this powerful, memorable way to use the eyes and ears of the real estate buyer.
Making real estate videos to sell more property listings. Removing the hurdles of real estate video starts with turning the room lights up fully. Identying, seeing those obstacles one by one. To figure out what's it going to take to get around them.
No Cows In The Real Estate Herd Hurt, Maimed In This Farm Field Video.
I'm Maine REALTOR Andrew Mooers, ME Broker
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