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Home Sellers Alert- Top Ten Mistakes That Cost Home Sellers Thousands Of Dollars In Today's Competitive Market!

By
Home Stager with Home Staging by Interiors Defined, Inc.

 


Everyone knows that selling your home in any market can be an exhausting experience, both emotionally and physically.  But selling in today's market, glutted with standing inventory, has become especially challenging for sellers and realtors alike!

According to new data released by the Census bureau, the vacancy rate of homes for sale in this Country is at it's highest level since the bureau began tracking it forty years ago.  This is not good news for the multiple thousands of people who presently have homes on the market.  The prospect of being stuck with a house that doesn't sell for months on end is frightening, and takes an emotional toll leaving some sellers unprepared.  Remember, the difference between a smooth, profitable selling transaction,  and one that isn't,  is usually caused by lack of knowledge and being unprepared.

The following is a list I've designed to make you aware of the ten most common mistakes that cost home sellers thousands of dollars:

1.  Establishing the appropriate selling price for your home is critical!  Setting the price too high causes a house to sit on the market for a long period of time, and become known as a 'stale' listing.  Setting the price too low may needlessly cause you to give away thousands of dollars in profit.  Either way you will lose.

2.  Accessibility is key when selling your home. In todays competitive market, buyers who can't get easy access to view a home will move on and purchase elsewhere.  Remember, the more accessible you make your home, the greater your chances become for finding a qualified buyer who will pay top dollar for a profitable sale.

3.  A buyers positive first impression is everything when buying a home.  Many sales are lost due to cluttered rooms that weren't de-cluttered, unpleasant odors that weren't addressed, and Spring cleaning inside and out that wasn't done! If a buyer does look beyond these things and make an offer on your home, it undoubtedly will be for much less than your asking price.

4.  Minor repairs and simple maintenance will yield 2-4 times the repair cost at the time of sale.  Buyers buy what they see, and they will always perceive the repair costs to be higher than the seller will perceive it to be.  Simple repairs not being taken care of ahead of time can easily lower the offer on a home by thousands of dollars.

5.    If your home isn't warm, inviting, and presented in 'showcase condition' to highlight the homes best features, it will make a huge impact on buyers' perception of value . . . again resulting in a lower offer on the home.

6.    Sellers who insist on relying on traditional methods to market their home will be out performed by those willing to be innovative in this competitive market. Thinking outside the box in order to find new strategies for attracting potential buyers will greatly  increase your chances for a more profitable sale.

7.  You must remember that once you put your home on the market . . . you can no longer view it as 'your' home.  You need to depersonalize the space so the buyers can imagine themselves living there. It is a product to be sold, and should be viewed as a dollar and cents business transaction.

8.  Our current market condition for houses has been determined by supply and demand.  And right now the supply is much greater than the demand.  Therefore, many people are taking this opportunity to shop dozens of homes to compare prices as well as value.  This is why it is imperative that you offer them a home that is in 'showcase condition', generating a greater perceived value.

9.  You can save an enormous amount of valuable time and money if you make sure that your prospective buyer has been pre-approved for a loan before spending a great deal of time with them.  Remember, time is money, and it will take up time that you could be spending with someone who can buy!

10.  Signing with the right real estate agent is key to having a pleasant, profitable selling experience.  Their knowledge and marketing methods can have a huge impact on your success and the profitability of your sale.  Do your research . . . and choose wisely.

Avoid these costly mistakes by diligently arming yourself with knowledge.  It can make all the difference in the successful sale of your home.  A little time spent now on properly preparing your home as a product to be sold can save you countless hours of frustration . . . and thousands of dollars in profit!

Daniel J. Brudnok, REALTOR
Berkshire Hathaway Home Services Fox & Roach, REALTORS - Exton - PA License #RS-225179-L / Delaware License #RS-0025038 - Downingtown, PA
SRES, e-PRO,ABR,GREEN,CSP

Jeannenne,

Good advise again, I did not see this post when I commented on your last one....

Have a great Thanksgiving.

Nov 22, 2007 02:35 AM
Jeannene Edwards
Home Staging by Interiors Defined, Inc. - Orlando, FL
Dan,  Thanks for your kind comments, and Happy Thanksgiving to you as well!
Nov 22, 2007 02:37 AM
Trevor Ainsworth
Shoreline Homes Group at Randall Realtors of Watch Hill - Misquamicut, RI
number 6 is pretty important these days. i am glap you have pointed that out. thanks, trevor
Nov 22, 2007 02:40 AM
Mark Horan
Resident Team Realty, LLC & Toni's Property Management LLC - Saint Cloud, FL
"The Resident Chef" - Resident Team Realty LLC &
Jeannene, Number seven is what I told my son when we put it on the market. I told him, I'm your Realtor and this house belongs to me.
Nov 22, 2007 03:03 AM
James Frazier
James Frazier Personal Development Coach - Rockford, IL
What a great post-well written and timely. I only wish I could get every home seller to read this and seriously consider the implications. Jeannene, can you point me to the source for the census stat-I need to quote it when I reference this article. Thanks.
Nov 22, 2007 03:26 AM
Maria Boghi
Doral, FL
P.A., TRC, REO - Doral Pinecrest FL Real Esta
Number 6 is the most important, Thanks for great post!
Nov 22, 2007 06:53 AM
Darbi Comparetto
REMAX Advantage Plus - Andover, MN
CDPE, ABR, ePRO, CLHMS, ASP

Happy Thanksgiving everyone.

One other important factor that we need to point out to sellers is that a buyer makes a decision to purchase or not purchase a home in the first 12 seconds of viewing it.  That is where I like to concentrate most of my staging efforts.  You only have one chance to make a first impression.  This information really stuns my clients.  I feel it has been the most effective for me.

Darbi - Bella Interiors & Staging

Nov 22, 2007 09:53 AM
Nora Marek
Home Stager Brevard County, Florida - Viera, FL
Melbourne Home Staging - (321)795-8761
Thanks for the great Post and putting all our "advice" in a great list. Bookmark worthy for all!!
Nov 23, 2007 11:47 AM
Teresa Mills Schremm
Looking Fine by Redesign, LLC - North Olmsted, OH
Online Home Staging - Coast to Coast, ASHSR

Great post...and, Oh, so true!  I agree with every point, especially the care that is needed in selecting a Realtor.  I had my own personal experience a few years ago, and it wasn't pleasant!  These days it is imperative that "out of the box" marketing is needed.  Which, by the way, isn't happening in my area!  It's so frustrating to hear my clients say "I don't know how the open house went.  I haven't heard from them!"    Thanks again....

 Teresa, Looking Fine by Redesign

Nov 24, 2007 01:41 AM
Yvonne Root
rooms b.y. root - Prescott, AZ
Home Stager - Northern Arizona
Jeannene, You have really been working hard. This post and your last were both a wealth of information. Thank you for putting your thinking cap on and expressing the truth in an easy to understand way! You go girl! 
Nov 24, 2007 03:04 AM