Luxury Real Estate Marketing: Do You Speak Maitake?

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maitake mushrooms Santa Barbara

Yesterday, we bought these beautiful mushrooms at our "vegetable pusher's" stand in Santa Barbara.  Among his many vegetables he also grows mushrooms on organic matter and uses purified water.  One of his helpers likes to add them to her scrambled eggs. She also told us that the American Indians ate them for their curative powers.  Of course, we had to try them, and research them.  Here is another picture from the side angle.

Maitake mushrooms, luxury marketing

Maitake is an edible mushroom also known as "hen in the woods" in America, as it grows in clusters at the base of oak trees.  Besides having a wonderful taste, a meaty texture, and a slightly nutty flavor, it is also known for its healthy attributes. 

Medical research has indicated that whole maitake can regulate blood pressure, glucose, and insulin.  It is rich in minerals (potassium, calcium) in vitamin B' , C's, proteins, fiber, and amino acids. In 2009, Sloan-Kettering Cancer Center conducted a human trial and found that Maitake could stimulate the immune system of breast cancer patients, as well as other cancers.  

Wishing you all a wonderful Sunday, Cheers Ron & Alexandra


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Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International specializes in the art of local niche marketing in affluent communities and they are the leader in brand strategy for the luxury real estate industry.  Working exclusively with entrepreneurs and professionals who are passionate about gaining or sustaining market leadership, they help their clients become the breakaway brand in their marketplace.


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Nor Yeretsian
Envoy Capitol Realty Inc. - Toronto, ON
Envoy Capitol Realty Inc., Brokerage Toronto

Thank you for sharing these pictures and the background information.



Feb 12, 2012 04:26 AM #1
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Wow!  Such a great food item and who would know?  Thanks for sharing the story and pics!

Feb 12, 2012 04:39 AM #2
Brian L. Sirota, Esq.
Bristar Realty (Realtor/Attorney) - Orange, CA
For Solutions: (714) 501-7660

Alexandra, I'm guessing the Maitake is a cousin or sibling of the Shiitake, both offering medicinal benefits.   Intrguing little clover-like 'shroom.   Brian

Feb 12, 2012 04:55 AM #3
Toni Weidman
Sailwinds Realty - Trinity, FL
26 Years Selling Homes in New Port Richey, FL

Maitake is new to me but Hen in the Woods isn't. They look interesting. Let us know if they are tasty. Sound like very healthful little mushrooms.

Feb 12, 2012 05:16 AM #4
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing


You are very welcome, and we wish you a lovely Sunday.


Thank you, and you are welocme.  We love trying new foods and sharing our findings.  All the best


We just feel so blessed to have so many choices, and to have all this incredible information avaliable on line.  There are so many opportunites for educating ourselves, "free".  And from that, we can live better lives, A


They are delicious, I can't wait to get more next Saturday.  I barely seasoned them, tossed them in butter and served them as a side dish.  A

Feb 12, 2012 05:41 AM #5
Suzanne McLaughlin
Sabinske & Associates, Inc. (Albertville, St. Michael) - Saint Michael, MN
Sabinske & Associates, Realtor

Alexandra and Ron, I have seen these in the woods, and I had no idea they were edible.  However, they are very intersesting in their composition.  I never pick mushrooms; I would rather trust a reliable "vegetable pusher." 

Thanks for this series.  It is fun and educational.  Have a fantastic week!

Feb 12, 2012 06:47 AM #6
Sun City Grand Homes Surprise AZ Real Estate Leolinda Bowers Designated Broker Leolinda Realty
Leolinda Realty - Surprise, AZ
Sun City Grand in Surprise Arizona

Alexandra,  in December I was diagnosed with breast cancer. I'll have to check where I can find Maitake mushrooms in Arizona.

Feb 12, 2012 07:48 AM #7
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing


I am with you.  My grandparents knew their mushrooms, and I can tell a chanterelle and a morel, but I would rather rely on an expert, and they are a plenty. A


I just sent you an email with a source for them.  I will ask our "vegetable pusher", next Saturday, if he knows of anyone in your area that is growing them.  All of mine and Ron's good wishes and prayers are with you and we wish you a swift recovery. A

Feb 12, 2012 09:05 AM #8
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Love mushrooms and have never heard of, or seen this beautiful fungi before - it's lovely. I am going to see if I can get a hold of it locally as it sounds like a wonderful and nutritious treat. I can always count on learning something new and  wonderful when I come to visit Alexandra and Ron.

Feb 12, 2012 09:15 AM #9
Don Sabinske
Don Sabinske, Sabinske & Associates Inc. - Zimmerman, MN
Sabinske & Associates Inc.

This comment flips you to 550,000 +.  We have a very good local expert who can find us some terrific mushrooms in all the woods around here.  But, I wouldn't trust just anyone.  Those were great shots of the fungi! 

Feb 12, 2012 10:53 AM #10
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing


I am sure that you can find them in your area.  Thanks for the comment, I originally saw a show with Chef Ming Tsai cooking with Jacques Pepin and they were extolling the virtues of Maitake.


Thanks, it would have if comments from others were worth 25 points. (I am getting there)  Each comment is 4 points, and 25 to you.  I would definitely use an expert and Minnesota has some great mushrooms.  When my grandparents lived with us in St.Peter, they would go mushroom hunting with one the local experts. A

Feb 12, 2012 11:30 AM #11
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Never heard of them, but I've never claimed to know mushrooms.  You always have the prettiest food to share!

Feb 12, 2012 11:45 AM #12
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing


Thank you, I love mushrooms as does Ron, and all the latest literature on food says they are good for you as they contain all kinds of antioxidants, et. A

Feb 12, 2012 12:30 PM #13
Marilyn Boudreaux
Marilyn Boudreaux, Century 21 Mike D. Bono & Co.'s - Lake Charles, LA
Lake Charles LA Century 21 Realtor

My Dad was a country boy who grew up on the farm and I thought he was nuts when he came home with a bag of these mushrooms in a bag one day---we were all scared to eat them fearing they would be poison, but he assured us he knew what he had picked--he called them ruffled mushrooms and found them growing under a tree and I do admit to tasting they were delicious!  I have never had them since

Feb 14, 2012 10:36 AM #14
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