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The Art of the Mac

Why do they need crowd control at the Apple Store on 5th Avenue in New York?

This picture was not taken on “Black Friday” or even on the day the I-phone was released. I took it on a normal Saturday morning, about 20 minutes after the store opened up. The store was packed, and a line of over 100 people had already formed, waiting to get inside this electronics emporium

I used to think that Mac users were all members of some cult.

They all were devotees of Apple Computers like some people are devotees of a religious guru.
They all proselytized about the virtues of the Mac to anyone who would listen.
They were freakin’ zealots!

So, now I am a Mac user -- a proselytizing, zealous devotee.

This will sound shallow, but the first thing I fell for was looks. My I-Mac is a hottie that has no tower (the drive is built into the back of the screen), and it takes up little room on my often-tidy desk.

The other thing that turned my head was Mac’s resistance to various bugs and worms. After spending hours with some guy in Bangalore trying (unsuccessfully) to get rid of a worm that infected my old PC, I decided to replace it with an I-Mac. Then, when my Vaio melted down, I went for a MacBook.

In addition to putting out a superb product, they have amazing support, both tech support over the phone and at their stores.

Last week, when I took this picture, I couldn’t figure out how to make my MacBook send email from New York. I went into the mobbed store (it had only been opened for a few minutes), was escorted to the “Genius Bar” and some kid had it tweaked and sending mail within about 4-minutes.

As I’m working on my 2008 business plan, I’m trying very hard to channel Mac’s Genius – I want clients who are proselytizing, zealous devotees and will convert their friends and colleagues into my clientele! Then, I want to be able to treat them as well as Apple Computers has been treating me!

Posted by Patricia Kennedy on 11/23/2007 06:43 PM

Comments (8)

mac, computers, customer serive

8 Comments on The Art of the Mac

Ive been using Macs since 1996. OS7 was a whole lot easier to use than windows 3.1, and it never crashed. I now own several. ....well ok a whole closet full of macs and mac parts. I guess Im part of the cult. but I dont have one of the newer models with the intel chip. Since in my office we all use Top Producer and Top Producer does not run on the Mac...I do most of my real estate business on a PC

11/23/2007 06:58 PM

by Ron Parise (LocateHomes.com)

I have never used a Mac, I have a Vaio, but no problems yet...I will have to visit one of the Apple stores and at leats try one.

11/23/2007 07:04 PM

by Elaine Stewart, Palm Springs Real Estate (Remax Real Estate Consultants - Platinum Club Member)

Because Apples rocks ... has less viruses and is more user friendly. All that said ... I still use my boring PC because everything works with it.

11/23/2007 07:15 PM

by Nancy Moeller (Altera Real Estate)

Nice post. Good Luck to you

11/23/2007 07:17 PM

by Donald Bradbury, REALTOR Bucks County PA (The Bradbury Team at Coldwell Banker Heritage)

I'm getting my daughter one for Christmas. I'm sure I'll eventually change, but our MLS doesn't work right on it. Can they help with that, Pat?

11/23/2007 07:24 PM

by Missy Caulk Ann Arbor Realtor Ann Arbor Real Estate (Keller Williams Ann Arbor)

Patricia- What a great business plan you have, lots of zealots to rave about you, raving fans! That is a beautiful thing! Katerina

11/23/2007 08:23 PM

by Nestor & Katerina Gasset Realtors® Wellington Florida Luxury Homes (International Properties and Investments, Inc.)

Hi Patricia: Thank you so much for writing this post. I have been toying with the idea of getting a MAC laptop. I hope you get a gazillion comments so I can read all about everyone's experiences.

I know nothing about a Mac. All I want my laptop to do is access MLS, access Active Rain to make posts and read and make comments, visit all the websites I frequent, and send and receive emails. How similar is a Mac to a PC ? I have no clue. Thanks for sharing...

11/24/2007 12:41 AM

by Fort Worth Real Estate - - - Karen Anne Stone (RE/MAX Trinity)

Patricia - I used a Mac back when I taught school, but had a PC at home, so it was a nightmare - most teachers do a lot of their work at home! I have been a Gateway fan forever! My son works in IT for HRC in DC and also works with a PC (wow, look at those acronyms!!!) - I don't think I will make that switch until my 'computer guru' tells me to - I pretty much listen to him on everything when it comes to computers. It makes problems easy - got a problem? Call Sascha (that is my son's name)!!! My in-house computer man!

11/24/2007 10:08 AM

by Barbara-Jo & Bill - - Florida Realty Professional - AHWD (Charles Rutenberg Realty)

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