The retail looks forward to this day (Black Friday) with anticipation of taking their profit and loss balance sheets from the "red" and into the "black".
I have another view of today. This is the first business day of the holiday season and the market traditionally plummets. There will be very little there for agents to scratch up until December 26th. On the day after Christmas real estate activity usually spikes and continues to surge until mid January.
This isn't the time to beat your head against the wall trying to rustle up new business and likewise it isn't the time to just quit and take four weeks off. Take the pulse of your business by contacting your past clients and reevaluating your marketing plan. Make adjustments now so that you're in good position to exploit the bonus activity occurring around the new year. If you wait, you'll miss out on a serving of gravy.