1. Search Engine Marketing.

2. Direct Interactive Communication with prospects,
current clients, and past clients.

3. Brand Building.

4. Competitive Differentiation.

• Who are you? (personality, affiliations, interests,
etc.)
• What do you do?
• What differentiates you? (experience, customer
service, sales technique, networking, etc.)

5. Relational Marketing.

6. Exploiting Niches.

7. Media & Public Relations.

• Expect the media to call you, not the
competition.
• Have the opportunity to offer your opinion on
relevant news and topics.

8. Positioning as an Expert.

9. Lead Generation.

10. Cost vs. Benefit (Low Cost with High ROI)

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