You say you've been sending some really great recruiting marketing pieces, tweeked your scripts, compiled a mind-blowing value proposition, and have instituted management accountability for recruiting but the TARGETS on your HIT LIST aren't responding the way you'd hoped?
Maybe you should consider a different strategy altogether.
Like this one...
- Know who you are.
- Know where you're going.
- Know how you're going to get there.
- Identify people you might like to join you on your journey.
- Get to know them.
- Build a relationship with them.
- Continue the relationship.
No, it's not very creative nor does it provide the quick fix you've probably been seeking when you decided to make RECRUITING one of your highest priorities (again) this year. Just like an agent knocking on doors trying to find someone who's thinking of making a move, your mass mailings and phone calls to agents may in fact find someone for whom the timing for making a move is right. If you become proficient and keep it up, you might even succeed and find yourself with a company or an office filled with agents who are susceptable to similar outside overtures in the future.
Until you finally decide that talent really is better attracted than pursued, you'll always need a bigger hit list, cooler marketing pieces, better scripts, and much more recruiting accountability.
Leaders attract.
Lead.
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