Have you ever wondered  how it is possible that certain luxury real estate marketing professionals can earn a massive income with just a basic website that is not well optimized to appease the Google Gods and  logging into Facebook only occasionally, if at all?  Marketing luxury real estate is more of a people business than a technology business.  And, these agents get that point loud and clear. They excel at the art of the in-person Power Schmoozing, the ultimate social networking skill, in our opinion.

With all of the hoopla over social networking and internet marketing too many very capable luxury real estate marketing professionals have gotten distracted, lost their perspective and have lost sight of their priorities.  Online schmoozing and blogging, when done right, can be effective.  But, how much time does it take in your day? How much time is the right amount of time for YOU?  This is something that you must ask yourself, personally.

In luxury real estate marketing, mega-incomes do not just happen. You need to consistently expand your sphere of influence if you want to expand your referral base. There is no getting around this.  However, If you are more shy than gregarious online schmoozing  and blogging may fit your personality better than a round of golf with highly connected friends. 

Recently, the WSJ reported that the game of golf is losing 1,00,000 player each year.  They referred to “time-squeezed, electronically-addicted” business people who think four hours or more is too much time away from the pulse of their business. But, how much time are you spending online?  It may be worth your time to measure the effectiveness, in terms of referrals, between online schmoozing and blogging and in- person power schmoozing.  Then, set your priorities accordingly. You may be surprised with the results.

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19 Comments on Marketing Luxury Real Estate: Is Power Schmoozing for You?

FEB
14
2012
424,083 Points 40 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Hi Alexandra & Ron!  Great points... which can be applied to any professional who is looking to build their business by building relationships.  We're definitely on the same page.  My personal branding slogan is...

'Creating Relationships of Land and Life'
1:26pm • #1
586,663 Points 46 Featured Posts Outside Blog Called Shot Master

You're exactly correct Alexandra!  Suggested. 

Happy Valentines Day to you and Ron my friends!

 
1:28pm • #2

Definitely, Alexandra and Ron - I think the most successful folks understand how to effectively balance their approach. I was a software exec prior to real estate and the golf course (or tennis/racquet ball court) was the "boardroom"...luckily that hasn't changed in my real estate business! :-)  

I'm with John - also "suggested".
2:03pm • #3
465,282 Points 9 Featured Posts Called Shot Master

Alexandra-I do think it is important to have both online and in person.
2:13pm • #4
1,099,703 Points 25 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Great post and agree with this and suggested. Happy Valentine's Day to you both.
3:31pm • #5
507,520 Points 1 Featured Post Attended Rain Camp Called Shot Master

Social Media and all the "must be on" sites certainly have their places and advantages, but even making a phone call these days seems to be neglected. The personal call or time spent face to face has to be part of our networking and building strong relationships. Great post and suggested too.
6:11pm • #6
906,333 Points 21 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Ron and Alexandra,  quality over quantity comes to my mind!  Hope you had a great Valentines Day!
7:22pm • #7
216,556 Points 11 Featured Posts Outside Blog Called Shot Master

There are many ways to schmooze!  I would say that any schmoozing is effective, as long as it leads to relationships that expand an agent's sphere.  Too bad about the golfers, though.  We've all enjoyed the golf courses they helped pay for.
8:17pm • #8

I much prefer in person to online networking.  An excellent website is mere validation to a potential client that you are indeed a player.
9:23pm • #9
FEB
15
2012
146,419 Points 1 Featured Post Outside Blog

What if golf is not your game? I have found that unique marketing helped me gain a foothold in my Waterfront Market. Referrals are the way I keep busy. Online is not my cup of tea and I too enjoy the facetime with my clients.
8:32am • #10
511,432 Points 12 Featured Posts Called Shot Master

This is another reason I rarely use FB.  I would rather be with people who can be of value to me, and, of course, whom I can assist as well. 

This is a great point in marketing to anyone.  Thanks.
8:44am • #11
1,111,867 Points 72 Featured Posts

Ron/Alexandra, Online as well as "in their face" are both what's needed to stay on top of your game in any business. Texting is the way for most of our younger clients with little or no in person contact. Howver, our 55+ crowd like to meet in person and discuss their plans!
10:09am • #12
143,629 Points Called Shot Master

It seems to me that there is a different split at work in the luxury listing market, and the luxury selling market.  Luxury sellers seem much more likely to go with a local agent that they know, and with whom they socialize and play golf, etc.  Luxury buyers, perhaps 40% of whom are moving into an area across county, if not state, lines, seem to rely more on the internet.  I have some empirical data to support this hypothesis, but a lot of this is just my gut.  What do you guys think?
12:30pm • #13
473,253 Points 35 Featured Posts Outside Blog Called Shot Master

Our market's #1 Luxury Real Estate agent spends a lot of time on the golf course - as she says' Playing with the big boys." I'm a terrible golfer - wonder if fly fishing offers any schmoozing opportunities. :)
1:02pm • #14
538,063 Points 5 Featured Posts Outside Blog Attended Rain Camp

Alexandra,

This is exactly what Cherise and I have been talking about - continually expanding our sphere of influence! Great blog... g
5:27pm • #15
781,419 Points 38 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

I'm just not a schmoozer...one of the aspects of having your own business that I dislike.  The internet schmoozing is far more comfortable for me than face to face.  That said...I agree with you that we need to weigh the time spent to see if it is the right amount of time.
5:35pm • #16
360,245 Points 42 Featured Posts Outside Blog Called Shot Master

R&A~When I'm not on AR consistently, you can bet your bottom dollar that it's because I am marketing, listing/showing property, answering phone calls, building relationships, writing up offers, taking pictures, making fliers, pounding signs in and ALL OF THAT.

You bet schmoozing (in it's nicest sense) is what it is about. So long as it's real and not Sleazy Schmoozing. You wouldn't do that and neither would I. We don't look good in slime!
9:39pm • #17
FEB
17
2012
928,358 Points 13 Featured Posts Called Shot Master

Mel,

I really like that slogan and through our relationship on Active Rain, you definitely personify your motto beautifully and clearly. A

John,

Thank you for the suggest.  We appreciate it. 

Karen,

Thanks for the suggest, glad you are still practicing your boardroom tactics. Thanks for the suggest.  All the best, A
3:15pm • #18
928,358 Points 13 Featured Posts Called Shot Master

Sharon,

Thanks for your succinct way of putting things.

Rebecca,

Thanks for the suggest, we appreciate it.  We are glad you agree

Lee and Carol,

Thanks for the suggest, and we hear your point loud and clear.

Sivia,

So well said, "quality vs quantity"  well said Silvia. A

Dianne,

Golfers are great schmoozers, and the golf industry overbuilt. A
3:22pm • #19


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Ron & Alexandra Seigel (Luxury Real Estate Marketing)

Carpinteria, CA

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ra@napaconsultants.com

Office Phone: (805) 684-8180

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