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THINKING ABOUT SELLING? "Check out America's Most Lovable Features"!

By
Real Estate Agent with Keller Williams Realty | Northern Virginia | 703.635.0388 0225 189802

It’s no secret, men and women are wired differently. But recent research shows that when it comes to features that motivate them to buy, the connection between the sexes isn’t a battle.

America’s most lovable features  

While there’s a small difference in what they love the most, our recent survey showed both men and women agree on which top features make them fall in love with a home.

When we asked first-time home buyers “which home amenity would make you, personally, fall in love with a home?,” here were the top answers:

Amenities All Respondents Men Women
Master Bathroom 70% 64% 75%
Walk-in Closet 63% 55% 72%
Gourmet Kitchen 56% 51% 62%
Outdoor Deck 55% 51% 58%
Wood Floors 50% 46% 53%
Pre-wired for entertainment system (e.g., home theater, surround sound) 35% 42% 28%
Pool 27% 27% 26%
Hot Tub 24% 26% 22%
Other 15% 15% 15%

The big feature conflictWhile men and women agree that the master bath, walk-in closet and gourmet kitchen are top priorities when it comes to finding their dream home, not all features are created equal. Among the top features, women and men each showed they had a little more love for a few key features at the top of the list:

What women love (more than men):

  • Master Baths
  • Walk in Closets
  • Gourmet Kitchens

Favorites men love (more than women):

  • Pre-Wiring for Entertainment System
  • Pool
  • Hot tub

What the data means for agents

For buyer’s agents, be sure to send and highlight these key motivating features when selecting and showing homes to first-time buyers. For agents with listings, make sure you highlight these features in your listing description.

Lastly, what’s missing from the list? Comment and tell us which features are making homes in your area loveable for house hunters.

HAVE A HAPPY, HEALTHY VALENTINE'S DAY WITH THE ONES YOU LOVE!!!

 

*ARTICLE CREDIT TO Jovan Hackley is part of Trulia's Industry Education team helping agents and brokers build their businesses.

Winston Heverly
Coldwell Banker Access Realty - South Macon, GA
GRI, ABR, SFR, CDPE, CIAS, PA

With all the short sales down here and the destructive practices in a certain price point, finding one WITH a kitchen is a plus.

Feb 14, 2012 10:32 AM