The QR code frenzy of when they first came out has died down a bit. It seems like for a while every other post was talking about them. Are they becoming more well known in your area? Have you been using them and using them WISELY?
Yeah, they are easy enough to create. But where do they land a person? On your home page? On your NON-mobile friendly home page? In other words are you zooming or panning just to read the text on your phone? (oops, fail)
Scott Stratten is a web and social marketing presenter. In this first video, he takes a humorous look at QR codes in the "maybe I should have thought about it more" light.
In this second video, Scott takes a look at print advertising with a QR code. Good or bad use? Watch and find out and then compare what you are doing.
Also, take note of what he says about using social media and we will underline the word social! Again take some notes...