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REALTOR DOT COM DOES IT REALLY WORK.

I have been sending this to all of my clients on a weekly basis and I'm getting the feeling from my clients that all this information is not useful. I'm not sure who uses it but, I have been sending out the generic email and I'm looking for some ideas that might spruce up this email / information.

My Listings

Data Updated within 48 Hours

Total Property Views for:

6410 PLANTATION FOREST DRIVE SPOTSYLVANIA, VA

Weekly Totals

Week Ending	Property Views	Featured Tours	Featured Homes	Open House	Totals
11/25/2007	50	N/A	N/A	N/A	50
11/18/2007	205	N/A	N/A	N/A	205
11/11/2007	118	N/A	N/A	N/A	118
11/04/2007	127	N/A	N/A	N/A	127
10/28/2007	199	N/A	N/A	N/A	199
10/21/2007	144	N/A	N/A	N/A	144
10/14/2007	256	N/A	N/A	N/A	256
10/07/2007	206	N/A	N/A	N/A	206
09/30/2007	348	N/A	N/A	1	349
09/23/2007	262	N/A	N/A	N/A	262
09/16/2007	177	N/A	N/A	N/A	177
09/09/2007	250	N/A	N/A	N/A	250
09/02/2007	200	N/A	N/A	N/A	200

Monthly Totals

Month	Property Views
Nov 2007	441
Oct 2007	864
Sep 2007	1106
Aug 2007	296
Total:	2707

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!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Vincent McKamy
Mobile : (540) 455-2739
Office : (540) 548-2220 Ext. 617
Fax : (540) 548-2120
Email: vmckamy@coldwellbankerelite.com

Coldwell Banker Elite
Toll Free : (866) 809-1911
Email: vmckamy@coldwellbankerelite.com

Property Info:

MLS#: SP6506436
Listing Price: $279,900
Listing Features: Open House
Address: 6410 PLANTATION FOREST DRIVE SPOTSYLVANIA, VA

Property Views: Number of times the listing is viewed on REALTOR.com®.
Featured Tours: Number of times a REALTOR.com® visitor clicks to view the listing's Featured Tour, from either the summary search page or the detailed listing page.
Featured Homes: Number of times a listing appears in one of the four Featured Homes positions plus the number of times a REALTOR.com® visitor clicks to view the listing when visible in one of the four Featured Homes positions.
Open House: Number of times a REALTOR.com® visitor views a listing's detailed Open House information.
N/A: Not Applicable.

Vincent McKamy

www.TheGPSRealtyTeam.com

Serving Fredericksburg, Stafford, and Spotyslvania area

Posted by Vincent McKamy Realtor Fredericksburg Virginia on 11/25/2007 08:20 PM

Comments (20)

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20 Comments on REALTOR DOT COM DOES IT REALLY WORK.

NOV

2007

From time to time we use this to show sellers that people actually look at their overpriced listing. that's about as much use as we get out of it.

cheers

I had someone thank me recently for having his home showcased on Realtor.com with 25 pictures. It makes the house stand out.

I don't send anyone to Realtor.com....it's like loosing a customer...they will call the agent who's house is listed...I take the time to send them properties from my MLS...overpriced, underpriced, or priced just right!

:-)

Hi Vincent...from the emails we send out for our clients over the years we have found that the emails that are geared towards building relationships do the best. Most prospects care very little about housing statistics and will tune you out as a result.

Vincent,

How about actual people who go and see the property in person and not just click on it for a report? So go out and get some buyers. I think your seller will like that more than the click reports. RDC reports should not be used in place of real communication of actual showings. More or less your right the report has little meaning. Results are what sellers want not reports anyway.

I don't showcase on Realtor dot com, but I have statistics on my website, which I find helpful. I was able to get a substantial price reduction not too long ago when I showed the seller that his home was seen 300+ times on my website in one month, and not one showing request or phone call/email for more information.

I think that Realtor.com is average at best.

I've used or should I say I've been abused by that organization for many years. I've decided to cancel my showcase and animated riders - I can't say that I've had even one call from that HUGE site.

NOV

2007

I am really suprised by the comments here. It must be a regional thing. I get a lot of businss from this site.

I, too, get regular buyer calls from R.C. Some are working with agents, but most are not.

I also use the stats to show that the home is getting 'visibility'. I include agent and consumer views info from the MLS, and views of their home on my web site, too. When you show healthy viewing activity it indicates that you're getting the house seen. If you're still not getting showings, it's one of three things - condition, location, or price.

An interesting trend that I've seen is that in the late 90's and through about '01 or '02, most buyers were looking on their own. Then it changed and I almost never had an inquiry from an 'unattached' buyer. They often had lenders pre-picked, too. For about the last 2 years, it's gone back to looking on their own and not being attached to a lender yet, either.

I have never used this service. Thanks for posting so I can view the comments and opinions of others. I have thought about it but have not acted on it yet.

Some Realtors subscribe to Realtor.com, and they say it works for them. Every time I have asked how much it would be for me to become a member and have my listings "enhanced", they give me a different number. It is about $900 a year. That is alot of money! Not sure it is worth it yet.

I do showcase my listings on REALTOR.com only because my customers ask about the site and I show them why my Showcase listings are a cut above the others. I do get calls, Karen

I haven't had much luck with Realtor.com even with the showcased listings. I think they need to update the site and make it more "cool" (for lack of a better term) because this isn't the only site in town where people are looking for homes.

My sellers enjoyed getting the stats on their home from Realtor.com just to see how many people were viewing their home on the site. I do the same with MilitaryByOwner and my homesdatabase.com stats.

NOV

2007

Sellers want traffic, not views. This type of report must be used with a call or in person meeting to demonstrate that views are not leading to traffic so a change to condition or pricing should be made.

I fall into the category of finding Realtor.com a useful tool. I send the report to my listings every Monday morning. I've found that when the viewings online increase, traffic to the property increases and I'm about to get a contract. So, on properties that need a price adjustment, seeing these reports helps sellers visualize their losing efforts to get attention.

I also have, just in the past 7 days found 3 new clients....2 buyers and 1 listing from Realtor.com.

It just might be regional, but I love Realtor.com!

I use the showcase and do like it. IT is a tool to show my clients and another way to capture results of people looking. And is cheaper than newspaper. I do get calls about my listings on realtor.com.

1st off I hate Realtor.com - why?? They charge $19.99 for the priviledge of posting my video tour to their website. $20 bucks - give me a break.

Back to the topic - shows your sellers that people are looking and not doing much are they? Probably not seeing them come thru the door for a showing, just alot of shopping on the net. My site also gives me those stats which I sent to my sellers just the other day with a 30 day activity report. 600 people looked at the listing and we had only 3 showings out of all that. Where are those buyers???? Looky loos???

I had REALTOR.com for a long while and when the market turned got rid of it, as I couldn't make any connection to actual sales to the service. However, I am thinking about going back and will be looking into it this week. However, I seem to think that a chart showing lots of showing, but no one looking could make a seller think that the photos and the listing description aren't good enough. I don't think that, but I could see how a seller who is frustrated might.

I think that REALTOR.com is very difficult to use for a consumer and they get lost easily. I also think that a it shouldn't be as expensive as it is, considering it's supported by our association. I would rather pay a little more for dues each year and let all 1.3 million pay for the service.

So, my typical long winded answer is: I don't think that seller's find it useful. My experience has been that the sellers want real results. They don't put the weight of internet viewers as high as you or I might.

Oh and by the way, make sure you keep a weekly log so that you can explain to the seller what happened in each week to show the increased traffic. An example would be "when we lowered the price you can see that for three weeks the there was lots of traffic and then it decreased which is normatl". Showing a response of activities will help with encourageing new ones, such as new photos and price reductions.

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Vincent McKamy Realtor Fredericksburg Virginia

Fredericksburg, VA

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RE/MAX Bravo

Address: 10401 Courthouse Rd , Spotsylvania , VA, 22553

Office Phone: (540) 891-8888 x 151

Cell Phone: (540) 455-2739

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Selling Homes in Fredericksburg, Stafford, & Spotyslvania Virginia Areas.

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