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Short Sales: A Revised Strategy: List Price

By
Services for Real Estate Pros with AZ Veteran Notary Services CA BRE 01444168

The one constant in working short sales is that they change on a regular basis.  The lenders and their loss mitigation departments are changing their rules as we go on and the sellers are becoming more aware.  Most importantly, the buyers and their agents are also changing with the times which require a short sale listing agent to continue to update their listing and marketing practices.

In the past, I would accept a short sale and initially post it in the MLS for an amount that would allow a potential buyer to pay off the existing debt recorded against the property, using the theory that I could show the lender that we tried to pay off the loans.

However, that good-faith move wasted a lot of time and really did not accomplish very much, other than possibly creating some good will.  Going into December 2007, the playing field is much different than it was just 6 months ago.

Today, which I accept a short sale listing I first determine the fair market value of the property today.  I then calculate 70% of that value and list it in the MLS at this low price point.

I know that the bank will not accept an offer at this price, but it will allow me to get the ball rolling.  Because of the banks self-defeating rules, we cannot negotiate until we have an offer, so I stimulate the buyer pool and come up with an offer in a relatively short time period - I get the ball rolling.

Now, I know that the offer will not even be looked at, in most cases, for at least a month and chances are the initial buyer will disappear by then...and that's OK.  You see, I have an offer on the table and I have opened the channels of negotiation.

Once the bank rejects the offer (which they will do even if you offer 95% of fair market value) they will counter.  Now I can market the property with an approved short sale price; and finding the new buyer is that much easier.

I hope this little tid-bit will be found to be useful to some.

Now Have a Blessed Day,

John Occhi, Hemet CA REALTOR®
Mission Grove Realty


Author of "What You Need to Know...About Foreclosure and How You Can Stop It!" - If you are a Hemet or San Jacinto Homeowner please call (951-443-6259) for your free copy.

This blog and the contents written here is the intellectual property of John Occhi, Hemet California REALTOR®.  The views and opinions expressed are just that - views and opinions of John Occhi and those who comment.  Please note that I am not an attorney or a tax professional and any time I discuss either topic, I suggest you consult with the proper professional for relevant assistance. 

This blog is part of the ActiveRain Real Estate Network, which is a social network highlighting the best of Web 2.0.  Information is provided with the intent of educating and assisting home owners, home sellers, home buyers and real estate investors with information the can be used to make better real estate decisions. 

I am proud to be a full time REALTOR® with Mission Grove Realty who is proud to be a contributing member of the ActiveRain community.

 

 

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Until Next Time, Have a Blessed Day,

John Occhi, ePRO, REALTOR®
DRE Lic No: 01444168


ePro,John Occhi,www.johnocchi.com,realtor      Certified Probate Real Estate Specialist Logo Awarded to John OcchiFive Star Logo,Certification,REO,Five Star Institute     

Excellence in Real Estate,Team Log,John Occhi,www.johnocchi.com,hemet,san jacinto,CA  

This blog and the contents written here is the intellectual property of John Occhi, Temecula - Murrieta, CA REALTOR® in the South West Riverside County region of the Inland Empire of Southern California.  The views and opinions expressed are just that - views and opinions of John Occhi and those who comment.  Please note that I am not an attorney or a tax professional and any time I discuss either topic, I suggest you consult with the proper professional for relevant assistance. 


I am proud to be a full time REALTOR® who is proud to be a contributing member of the ActiveRain community.

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Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!
John- This is great! I like your strategy. I am giving this to Nestor as we are in negotiations as we speak. Katerina
Nov 25, 2007 01:23 PM
Marchel Peterson
Results Realty - Spring, TX
Spring TX Real Estate E-Pro

John, I did this and didn't even know it.  The last short sale that I sold I lost 2 buyers along the way because it took so long.  At the end the buyer that came in closed in a week and just picked up where the others left off.  You have defintely given me food for thought. 

P.S.  I will be keeping you and your wife in my prayers.

Nov 25, 2007 01:24 PM
Lynn Pineda
eXp Realty - Boca Raton, FL
Real Estate Promises delivered in SE Florida

John, glad to see that you're back to Active Rain commenting with good advice again.  I've been wondering where you've been and I certainly hope that things are well with you. 

I, like you, initially started short sale MLS list prices high yet, like you realized that we go nowhere with such prices and we must aggressively price the short sale property as time is not on our sides.

Nov 25, 2007 01:38 PM
John Occhi
AZ Veteran Notary Services - Marana, AZ
Mobile Notary Public/Certified Loan Signing Agent

 Nestor & Katerina Gasset, Realtors® Wellington Florida Luxury Homes - Well good luck with that - let me know how it turns out.

Now Have a Blessed Day,

John Occhi, Hemet CA REALTOR®
Mission Grove Realty

Nov 25, 2007 01:38 PM
John Occhi
AZ Veteran Notary Services - Marana, AZ
Mobile Notary Public/Certified Loan Signing Agent

 Marchel Peterson Spring TX Real Estate E-Pro ABR - First thank you for the prayers - they are such an awesome gift.

Second congratulation on the successful short sale close.  It is just a constantly changing world and what is working today may be totally obsolete in June - you just have to stay current and up to date.

Now Have a Blessed Day,

John Occhi, Hemet CA REALTOR®
Mission Grove Realty

Nov 25, 2007 01:40 PM
John Occhi
AZ Veteran Notary Services - Marana, AZ
Mobile Notary Public/Certified Loan Signing Agent

Lynn Pineda -Coral Springs Florida Realtor - Thanks for the kind words and it is a pleasure to be back at my keyboard communicating instead of just posting to the MLS, etc.

The process is constantly changing and we have to keep in front of the 8-ball or it will pass us by.

Now Have a Blessed Day,

John Occhi, Hemet CA REALTOR®
Mission Grove Realty

Nov 25, 2007 01:42 PM
Kay Van Kampen
RE/MAX Broker, RE/MAX - Springfield, MO
Realtor®, Springfield Mo Real Estate
John, I've only completed one short sale this year.  Ended up representing both sides.  Knowing the bank would start chopping my commission in the beginning, I raised the commission with the permission of both parties, presented the office, negotiated down to 5% and came out better than I thought I would.  Honestly, I hope I don't have another short sale for a while.....the lenders are bears to work with.
Nov 25, 2007 02:15 PM
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate
Good strategy, to get the banks to talk to you, and after reading this I need to speak to my sellers  before it goes on the market.
Nov 25, 2007 09:02 PM
Stella Barbour
NoVa Brokers LLC - Vienna, VA
Principal Broker, Serving Virginia and Maryland
I have used this strategy and it works.  Thanks for posting on this subject. 
Nov 26, 2007 12:13 AM
John Occhi
AZ Veteran Notary Services - Marana, AZ
Mobile Notary Public/Certified Loan Signing Agent

 Kay Van Kampen Springfield Missouri Real Estate - congratulations on your double ending close of a short sale - that is no small feat.  You have figured out that Short Sales are not for everyone.  In today's market, you have a number of alternatives:

1) Not take them at all;
2) Refer them to another agent in your office (or even outside your office if none are truly qualified); or
3) Hire a 3rd party loss mitigation company - some want a small fee up front and others will negotiate about 2% from the bank as a HUD1 line item - and not have it come out of your commission - however it will cap your commission at about 5%

Just like any real estate niche` - short sales just is not for everyone.

Now Have a Blessed Day,

John Occhi, Hemet CA REALTOR®
Mission Grove Realty 

Nov 26, 2007 01:15 AM
John Occhi
AZ Veteran Notary Services - Marana, AZ
Mobile Notary Public/Certified Loan Signing Agent

 Missy Caulk Ann Arbor Real Estate - Thanks for the time to stop by and read this post.  I ho9pe it can help you and your team in some small way.

Now Have a Blessed Day,

John Occhi, Hemet CA REALTOR®
Mission Grove Realty

Nov 26, 2007 01:16 AM
John Occhi
AZ Veteran Notary Services - Marana, AZ
Mobile Notary Public/Certified Loan Signing Agent

Stella Barbour - Real Estate Agent - Serving Northern Virginia - thanks for the conformation - it is always nice to see that my strategies are working for others.

Now Have a Blessed Day,

John Occhi, Hemet CA REALTOR®
Mission Grove Realty

Nov 26, 2007 01:17 AM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

I have found that strategy works better than listing it high. Common sense and logic says if you start off with a list price that pays off the encumbrances and then you gradually submit price reductions, the lender will appreciate the fact that you tried to get more -- the lender will  see the price reductions and realize the market isn't going to pay them what is owed, plus you can justify the final price by showing DOM. At least that's what you might think, but YOU WOULD BE WRONG. Lenders aren't logical. So I'm with you, slam the price and hope for multiple offers.


 

Nov 26, 2007 02:55 AM
John Occhi
AZ Veteran Notary Services - Marana, AZ
Mobile Notary Public/Certified Loan Signing Agent

 Elizabeth Weintraub, Sacramento Real Estate Broker - Well said.  I guess this is why this is an evolving market - one that does not have consistency in the rules, yet the rules change from player to player.

Thanks for the insight.

Now Have a Blessed Day,

John Occhi, Hemet CA REALTOR®
Mission Grove Realty

Nov 26, 2007 03:34 AM
Carol Zingone
Berkshire Hathaway Home Services Florida Network Realty - Jacksonville Beach, FL
Global Realtor in Jax Beach, FL - ABR, CRS, CIPS
John - thanks for the post. As we are all getting adjusted to the HUGE reality of short sales, and how to market, every piece of info is leverage on getting a deal done, and helping a seller avoid foreclosure.
Nov 26, 2007 04:24 AM
John Occhi
AZ Veteran Notary Services - Marana, AZ
Mobile Notary Public/Certified Loan Signing Agent

Carol Zingone, GRI, SRES - You are right, we all need each other to learn  - especially when it comes to doing business with the banks.

Now Have a Blessed Day,

John Occhi, Hemet CA REALTOR®
Mission Grove Realty

Nov 26, 2007 04:58 AM
Christin Griffin
Realty ONE Group - Las Vegas, NV
CDPE, Short Sale Queen

More good info.  I am finding agents don't know where to start when it comes to short sales.  You seem to know your stuff.  Thank you my friend for sharing.

Christin Griffin 

Nov 26, 2007 10:58 AM
John Occhi
AZ Veteran Notary Services - Marana, AZ
Mobile Notary Public/Certified Loan Signing Agent

Christin Griffin - I agree with you, after dealing with the banks, the 2nd most frustrating aspect of short sales is dealing with agents that have not got a clue.

Now Have a Blessed Day,

John Occhi, Hemet CA REALTOR®
Mission Grove Realty

PS - anyone wanting to know more should check out Christin Griffin's blog - lots of valuable information

Nov 26, 2007 11:10 AM
Wayne Garab
River City Home Solutions, Inc. - Jacksonville, FL
That is a good way to get the ball rolling for sure, I like it. When the person doing the short sale understands the banks bottom threshold (the least they will accept) then it's just a matter of calculating that net number from a very carefully done cma. Yet another good reason to get some quality training, or turn the transaction over to another agent that truly is qualified. When unqualified people try to do a short sale for their client and it goes south, the homeowner is the one who is damaged.
Nov 26, 2007 12:31 PM
DAWN COX
Weichert, Realtors - Wayne, NJ
Broker-Salesperson, REALTOR, ABR, SRES, RELO, e-PR
Most of us don't have a clue about these kinds of transactions. But, as in many aspects of real estate, it's trial-by-fire and the advice of people on these boards!
Nov 26, 2007 12:41 PM