After walking into a Dunkin Donuts in Quincy, MA I asked my barista if she knew where the first Dunkin Donuts opened up. Truth be told, I already knew the answer but she did not. While making my iced caramel latte, she asked a couple other people who also weren’t sure until a 10-year veteran of the company walked in and said that the first one opened up in 1948 just down the street. She said “I used to work there” and began to tell me an stories that she had heard about when they first opened their doors.

At the Walt Disney Company all cast members, whether you sweep the floors or are in charge of budgeting for the Magic Kingdom, go through a 2-day training called Traditions in which they will learn about the beginning of Disney.

How many of us real estate agents know the history of our own companies? How many of us use this information to our advantage? In a day when many mortgage companies have closed their doors, homeowners need to know that they won’t be abandoned which is why a company with a past can go a long way with them. You may not have a 100-year history like Coldwell Banker buy you still have story to tell and an audience in which to tell it.

Matthew S. Gosselin is the author of My Blue Goose, Exploiting The Wow Factor In Real Estate Marketing. The book can be purchased on MyBlueGoose.com or Amazon
 

5 Comments on Tell Me About Your Company

Good morning Matthew,  Good point !  I know a little about my office but not enough to use it in a positive manner.  Thanks, I will tomorrow.

11/26/2007 08:47 AM by Bill Gillhespy Fort Myers Beach Realtor (Century 21 Tripower Realty)


My company opened in 1945 in a little 900 sq ft office (if that big) and that office still operates.  In fact, our heavy hitters are there (one has a listing for over $7 million).  The broker has another bigger office 10 blocks down the road and owns another company with a different name.

11/26/2007 09:05 AM by Gene Allen Realtor Hampton Roads Real Estate (Resh Realty Group)


Great Post,

I work for one of the largest independents whos namesake, Wes Foster is still "hands on".  Even most newbies know the history of Long and Foster and it really does help to have been around a long long time! 

11/26/2007 11:33 AM by Debbie Cook (Long & Foster Real Estate, Inc)


Founded in 1983, Keller Williams Realty Inc. is an international real estate company with more than 600 offices located across the United States and Canada. The company began franchising in 1991, and following years of phenomenal growth and success, became the fourth-largest U.S. residential real estate firm in North America in 2006. The company has succeeded by treating its associates as partners and shares its knowledge, policy control and company profits on a system-wide basis.

Our philosophy:

Win-Win

Or no deal

 Integrity

Do the right thing

 Customers

Always come first

 Commitment

In all things

 Communication

Seek first to understand

 Creativity

Ideas before results

 Teamwork

Together Everyone Achieves More

 Trust

Starts with honesty

 Success

Results through people

 

 

 

 

 

 

 

The Resident Mark

11/26/2007 02:00 PM by Mark Horan P.A. "The Resident Chef" at Keller Williams (The Resident Team at Keller Williams At-The-Lakes)


I know the history of Keller Williams and use it to my advantage. Gary Keller is a graduate of Baylor University, the little bible school about 90 miles north of us. Always good for some mileage. KW is also headquartered in Austin, which is located 90 miles the other direction.

11/27/2007 06:18 AM by Sam White, College Station Texas Real Estate (Keller Williams Realty Brazos Valley)


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Real Estate Trainer: Matthew Gosselin (Author of My Blue Goose)
Matthew Gosselin
Fort Worth, TX
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