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Serving Customized Capitola Real Estate with Certainty

By
Real Estate Agent with American Dream Realty- Broker Associate BRE#01420207

I was the only Santa Cruz County REALTOR who spoke at the 2012 Entrepreneurs' Symposium and Expo in Scotts Valley on January 27th, 2012. It was an honor to represent the Santa Cruz and Capitola real estate industry with other small business owners and entrepreneurs from different industries. My presentation Review 2011, Plan for 2012 was a tutorial on how to process 2011's performance and create an accurate Financial/Business Plan for 2012. Preparation for the symposium was based on my personal profession-centric business plan for 2012. My intent was to offer people a simple solution for evaluating their production goals based on tangible data such as paid income, average sales price, hours worked, contacts, business expenses, etc.

Caterina Rando who is the founder of THRIVE Publishing, a master certified coach & business strategist said something that struck me. She said (from my memory) that "without enthusiasm and certainty, there is no growth within your business." There has been little certainty in real estate over the last few years, but as REALTORS, we need to reclaim the certainty so that we will find success.

I was also reminded of the importance of networking with local small and medium sized business owners; something most REALTORS don't do enough of. Back in 2007, The National Association of REALTORS wrote that "maybe it's time to reach beyond your real estate repertoire and see what companies in other industries are doing to build strong brands, improve customer loyalty, and provide top-notch service." (What You Can Learn from Other Industries)  Maybe it really is time make a point to learn from other industries. For example, REALTORS have been slow to pick up on blogging, but industries as diverse as fashion design & electronics began embracing it years ago and are finding business success through it. Additionally, the article says we need to learn from our losses as they do in professional sports, and serve our specialized knowledge with a smile like Starbuck's does to millions each day.

Going forward I plan to serve up my specialized knowledge of Santa Cruz County homes for sale, from beach homes to bank owned properties in the Capitola Real Estate market. The city of Capitola and the County of Santa Cruz are my home and they are also my specialized niche real estate market. I Sell Santa Cruz because I know know these Central Coast towns, from Watsonville to Scotts Valley, that make up our are and the individual houses that make up the unique Santa Cruz neighborhoods that make this are a great place to live.

Posted by

John Flaniken - Sell Santa CruzJOHN FLANIKEN
American Dream Realty
Broker Associate

831-334-0890 Direct
831-464-0565 Fax
www.sellsantacruz.com

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Knowledge. Integrity. Experience.

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