Video is the Most Powerful Yet Under-utilized Form of Marketing in Real Estate

@Doris - Given the fact that the majority of realtors in your area have also yet to go full steam ahead with video, you are not in a bad position. In fact, I'd say the door is wide open for you to be the "local realtor" who tells the story of "What's it's like to live there" with video.

@andrew - "The emphasis on the agent, broker, brand as you point out should be more on the property listing, the local community area flavor though. Way way too many 26 second "Hi, Jessica here in my car in six lanes of traffic and just so busy listing and selling and being the best agent in the land but want to remind you I would like to be your agent" type."

Agreed. And what you mention above is typically what happens when real estate agents go the DIY route. There is a place for that type of video, in my opinion, that's best suited for more or a realtime spur of the moment update. 

But in order to get the attention of the consumer while at the same time creating a really strong brand statement, I think the below example is the way to go.

http://www.williampitt.com/eng/video?video=31217FDDBD

@Fernando - Wow, 300 videos is a lot for sure. However, you got my attention when you said "I'm being very consistent but so far I can yet seem to find a direct connection to call as opposed to just branding effect. I have tested several ways and I even have a video that has nearly 1/2 million views.. . Your message is correct.. but the way to do it still debatable. ."

I looked at your channel and see that what you are actually doing is screencasts of the listing detail pages with your commentary as the voiceover, not full motion videos. While this adds a tremendous amount of context to each property in a good way, this type of presentation could be a reason that you have not had the type of reaction from consumers you were looking for. 

http://www.youtube.com/user/ReallyNiceHomesMD

Have you thought about having someone shoot a full motion video for you to compare to what you have been doing?

@Kathy - In my opinion, the best thing to do is to use a click to play image of your video in your email, something our platform easliy provides. This way, the recipient sees the image, clicks it, and is then taken directly to the video itself.

Have you tried that yet?

Good morning AJ "Beautifully done video with your natural and inviting voiceover. This is so much more effective than a static slide show or the typical virtual tours. We have used professionally edited videos with voice overs and music for years using still photos.

However, the personal touch of live video and a "real, regular" person doing a walk through and explaining everything in real time like you have done here is very compelling. Thanks for the inspiring example!"

I agree, Loren and his team of filmmakers painted a fantastic picture. My pleasure to share it with you.

@Steve - Absolutely! Creating unique video content for consumers can help them envision what it's like to live there in much more detail.

@Greg - Thanks! I love highlighting agents, brokers, brands and filmmakers who are doing wonderful things with video.