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Over coming the objection

By
Mortgage and Lending with Franklin Loan Center

11/26/2007

Believe it or not the rates for mortgages today are still very low.  Part of the loan officers problems and realtors problems today is the perception that it is a bad time to buy.  The opposite is in fact true.  It couldn't be a better time to buy.  Over come this perception.  How you ask?

  •  Over come the objections: 

"Rates are too high."  Ask them what a low rate is to them.  Their answer should be between 5% and 6%.  Let them know that those are the going rates for today.  They are attainable.  If they say anthing below these numbers let them know that the people that got those loans no longer have a house. 

"The Prices are too high."  Right now buyers are staying out of the market because the values are coming down a bit.  They want to wait till the market has hit a bottom.  Let them know that prices are very low, and that once the market hits the bottom it'll be too late.   They should buy today.

Comments (3)

Keith Elliott Jr
KEIRE Realty Group - Manassas, VA
Principal Broker/Owner

Hi Andrew,

Welcome to Active Rain! The opportunities to learn and network are incredible here. Best of luck to ya!

-Keith

Nov 26, 2007 04:33 PM
Brad Andersohn
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876
Hello Andrew

I see this is your first post on Active Rain.  Congratulations!!  I just wanted to welcome you to a fantastic Real Estate Industry Network!  Welcome aboard, I hope you'll continue to blog, and invite others.  Wishing you all the best here and in your business.

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Good Luck to you and your business!
Nov 26, 2007 06:22 PM